
Lucille Okonski
Search Operations Quality Assurance Specialist
1 recommendation
Salary / Daily rate
1 person recommend
Dublin, Ireland
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Quality Assurance Specialist with 8+ years of experience improving search quality, digital advertising, AI evaluation and user experience across Google Ads, mobile gaming and TikTok. Experienced in quality assurance, search relevance, process improvement, reviewer coaching and cross-functional collaboration. Passionate about delivering high-quality digital experiences through analytical thinking, continuous improvement and operational excellence.
Work experience
Search Operations Quality Assurance Specialist
TikTok
Sep 2025 - Present
1 year 2 months
Dublin, Ireland
helped me get this job
Technical Customer Support Specialist (French & English)
Playrix
Oct 2023 - Jul 2025
1 year 10 months
Dublin, Ireland
helped me get this job
Senior Content Analyst
Majorel
Dec 2017 - May 2023
5 years 6 months
Greater Dublin
Evaluated and optimized Google Search advertising content, ensuring ad quality, policy compliance and search relevance while supporting advertisers ranging from local businesses to global brands. Search Quality & Content Analysis - Reviewed Google Search advertisements to ensure alignment between ad content, landing pages and advertiser websites, maintaining quality and policy compliance. - Evaluated search advertising assets for businesses of all sizes, from local companies to global brands, ensuring accurate representation and user relevance. - Optimized Google Search ad extensions by selecting and structuring relevant sitelinks to improve user navigation and search experience. - Analyzed advertising content across multiple product categories, ensuring high standards of language quality, accuracy and consistency. Quality & Continuous Improvement - Identified quality issues, escalating recurring trends and recommending process improvements to support operational excellence. - Participated in client discussions, providing operational insights and recommendations based on quality findings. - Maintained high quality standards while consistently meeting productivity and accuracy targets. Training & Collaboration - Supported the onboarding of new team members through shadowing, coaching and ongoing feedback. - Contributed to the adoption of AI-assisted content categorization by validating advertising content and supporting evolving classification workflows.
Digital Advertising Consultant - Google Ads Specialist
Arvato Financial Solutions
May 2017 - Dec 2017
8 months
Greater Dublin
Supported businesses in optimizing their Google Ads campaigns by improving search visibility, increasing click-through performance and maximizing advertising return on investment across a diverse portfolio of clients. Digital Advertising & Campaign Optimization - Advised small and medium-sized businesses on optimizing Google Ads campaigns to increase visibility, drive qualified traffic and improve campaign performance. - Optimized keywords, ad copy and campaign structure to improve click-through rates while reducing advertising costs. - Helped advertisers maximize return on investment by identifying opportunities to improve campaign efficiency and search ranking. Client Consulting & Relationship Management - Managed a portfolio of business clients across multiple industries, from local businesses to international brands, providing ongoing campaign recommendations and performance guidance. - Delivered support through phone, email and chat, adapting recommendations to each client's business objectives and digital maturity. - Guided advertisers through Google Ads best practices and introduced additional Google solutions including Google Analytics and Google Merchant Center. Technical Support & Problem Solving - Resolved campaign configuration, billing and technical issues affecting advertising performance. - Investigated account issues and collaborated with internal teams to ensure timely resolution and a positive customer experience.
Ride Operator
Disneyland Paris
Dec 2015 - May 2017
1 year 6 months
77700 Chessy, France
• Greeting Guests • Loading and unloading attractions • Ensure Guests safety • Operating attraction systems • Delivering narrations of varying lengths and providing audience control
Cashier
Earl of Sandwich
Jul 2015 - Dec 2015
6 months
77700 Chessy, France
Bilingual Customer Service Representative
Convergys
Sep 2013 - Jul 2015
1 year 11 months
Swords, Co. Dublin, Ireland
• Account recovery/adjustements. • Hardware troubleshootings. • Repair orders creation. • Billing inquiries/issues. • Password reset. • Subscriptions changes. • Live/internet connexion issues. • Cases wellness : following each cases individually until resolution, contacting the customers by phone calls, chat and emails.
Cashier
Earl of Sandwich
Jun 2013 - Oct 2013
5 months
77700 Chessy, France
Assistant Photographer
Pixifoto
Apr 2013 - Jul 2013
4 months
Swords, Co. Dublin, Ireland
Barista
Maui Wowi Hawaiian Coffees and Smoothies
Jun 2012 - Mar 2013
10 months
Dublin, Ireland
Education
Jehan de Chelles
BEP Sanitaire et Social, Sanitaire et Social
2006 - 2008
2 years 1 month