Ludivine Canale
Senior eCommerce & Digital Project Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
eCommerce project manager with 10+ years driving digital transformation for luxury brands like Kering, Chanel & Balenciaga. Expert in international rollouts, headless platform migrations, and managing teams up to 20 people. Specialized in omnichannel strategies and performance optimization to accelerate your digital growth.
Expérience de travail
Head of FrontEnd and customer experience
Kering
juil. 2023 - oct. 2024
1 an 4 mois
Paris, France
• Responsible for the Front End roadmap of 4 Maisons - prioritization based on business cases, digital strategy and marketing calendar; team organization to ensure quality, timing and budget; definition of the SEO organization;… • Responsible for the deployment of the new Headless platform for 2 Maisons - project arbitration, regular reporting to top management, managing the impact of the double run,... • Management of 15 people (PM, Business Analysts and UX profiles) and budget tracking (for consultants, SEO and Accessibility agencies)
Head of ecommerce
AZ Factory
juin 2021 - déc. 2021
7 mois
Paris, France
• Set up and monitoring of global eCommerce reports • Definition of the content plan and webmastering management • Definition of the website roadmap (for Build and Run) • Monitoring of Customer Service and Operations activities • SEA and SEO strategy follow-up with an agency • Budget tracking
Ebusiness Project Manager
BALENCIAGA
sept. 2019 - juil. 2021
1 an 11 mois
Paris, France
• Responsible for the internalization of eCommerce activities in partnership with the group (Design phase lead, team coordination, testing, webmastering, translation follow-up, e-merchandising,…) • Responsible for the global e-commerce roadmap (business cases, UX optimization, reporting,…) • Responsible for the webmastering at global level (4 collection launches and over ten capsules per year) • Management of 3 project managers
CHANEL
juin 2014 - oct. 2019
5 ans 5 mois
Paris, France
Ecommerce Product Manager
mars 2018 - oct. 2019
1 an 8 mois
Paris, France
• Deployment of the new eCommerce solution for the US pilot market and the first European markets • Definition of feature maps and global eCommerce roadmap • Communication and reporting for the eCommerce stream • Coordination of stakeholders (region, division, design, IT,…) • Member of the Core Team responsible for creating the Product Team across 3 divisions • Management of 3 business analysts
Digital Project Manager
juin 2014 - mars 2018
3 ans 10 mois
Paris, France
• Responsible for the worldwide rollout of the new F&B website version across 23 markets (planning, change management, reporting, testing, international coordination,…) including 12 e-commerce openings • Management of 2 consultants
Senior consultant
Beijaflore
janv. 2011 - juil. 2014
3 ans 7 mois
From January 2014 to June 2014, Digital Project Manager at Autodistribution • Online quotation service rollout • SEO optimization From august 2012 to January 2014, International Project Manager Univadis at MSD (Pharmaceutical company) • New version roll-out : Country assessment, Kick-off meeting, project plan, communication, localization of the Marketing assets, Content migration, testing, GO live & hypercare. • Implementation of new content for 38 countries • Marketing Campaign Management From february 2011 to june 2012, PMO at GRTgaz (French operator of the natural gas transmission system) • Responsible for the planning • Conduct Project Meeting • Monitoring the test campaign • Interface with all stakeholders affected by the project • Risk management From January 2012, participation in the recruitment process of Beijaflore.
Formation
EPF Engineering School
Ingénieur généraliste
2003 - 2009
6 ans 1 mois