Ludivine Geissel
Digital Consultant | eCommerce & Project Management
Salary / Daily rate
London, UK
Freelance
Remote only
Skills
Languages
About me
Intro
Digital consultant specializing in luxury eCommerce with 4+ years of hands-on experience at premium brands like Lemaire and Rémy Cointreau. Expert in Shopify Plus operations, PIM rollouts, and Klaviyo-powered CRM strategies that drive conversions. I deliver end-to-end project management—from seasonal launches to performance optimization—helping fashion and lifestyle brands scale their digital presence efficiently.
Work experience
Digital Consultant | eCommerce & Project Manager
Ludivine GeisselFreelance
Nov 2023 - Present
3 years
Paris, France
I support brands on both one-off and long-term digital projects, bringing a versatile, 360° skill set across key areas: Project Management: PIM rollouts, seasonal collection launches, cross-functional team coordination eCommerce: Shopify Plus operations, performance monitoring, conversion optimization, daily site management CRM & Retention: Email/SMS campaign strategy and execution via Klaviyo, customer segmentation, reporting & insights Trusted by clients including: Lemaire, Panconesi, Rémy Cointreau, Fullord, Destree, Another Tomorrow, Bridor, Casino Barrière
LEMAIRE
Sep 2021 - May 2023
1 year 9 months
Digital Product Owner
Sep 2022 - May 2023
9 months
Led product analysis and strategic activations through targeted communication and merchandising initiatives Managed seasonal collection buying, ensuring strong product representation and optimized inventory levels Oversaw collection launches, coordinating front- and back-office operations as well as cross-functional teams Directed product shoot planning and execution to support content and commercial goals Played a key role in analysing and improving website design and UX to enhance performance and engagement Participated in weekly TMAs with external agencies to align on technical and marketing priorities
E-Commerce Coordinator
Sep 2021 - Oct 2022
1 year 2 months
Drove product performance through data analysis, strategic merchandising, and content coordination Managed customer service and after-sales processes; acted as main liaison with logistics partner Led the implementation and performance tracking of the customer service portal (Gorgias), improving service levels and team efficiency Played a key role in the development and optimization of a custom return platform, enhancing the post-purchase experience Supported seasonal buying and product launches through cross-functional coordination Contributed to weekly and monthly business performance reporting
E-Commerce Assistant
LEMAIRE
Oct 2020 - Mar 2021
6 months
Paris, France
Contributed to the development of new website features in collaboration with the E-commerce and IT teams Created and optimized product pages and collections Implemented web merchandising strategies Analyzed and reported on website performance Managed product returns Provided support to the logistics department Assisted in customer relations
Assistant Digital Marketing
BANANATIME
Jul 2019 - Dec 2019
6 months
Région de Amsterdam, Pays-Bas
Conducted market and competitor analysis Developed and monitored commercial action plans Organized and executed product photoshoots Created visual content Managed and prepared the posting schedule
Assistant Press Officer
VALD agency
Jan 2019 - Mar 2019
3 months
Paris, France
Managing shopping activities and coordinating mail campaigns Preparing and analyzing performance reports Organizing Fashion Week events and related logistics Coordinating send-outs and showroom presentations Overseeing merchandising efforts Conducting client meetings Utilizing Launchmetrics for performance tracking Researching influencers and identifying new brands Managing gifting strategies
Clothing Seller
agnès b.
Dec 2017 - Mar 2018
4 months
13 rue de Marseille 75010
Activities in four different Paris Agnes b. concept stores: Customer adviser, Inventory Management, Merchandising, Winter sales, Inventory tracking, Restocking
Education
ISG Luxury Program
Marketing & Digital
2021 - 2022
2 years
Accademia del Lusso
Fashion, Luxury and Lifestyle, Fashion Management
2021 - 2021
1 year
MODART International
Marketing and Business Manager in Fashion and Luxury
2017 - 2021
5 years
Licenses & certifications
IELTS 7.5
Issued: Aug 2023