Ludivine Huché
Consultante Growth & Publicité Digitale
Salaire / Taux journalier
29000 Quimper, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
J'aide les marques e-commerce à développer leurs ventes de façon rentable. Mes services : - Stratégie d'acquisition - SMA/SEA : pilotage des campagnes sur Meta, Google, Pinterest, TikTok. - Veille régulière pour nourrir la stratégie créative. - Suivi et analyse des datas e-com pour aider les fondateurs à prendre du recul sur leur activité. Conseil pour ajuster la stratégie.
Expérience de travail
Freelance - Growth & Paid Media
Avell - Social Media MarketingFreelance
sept. 2016 - Présent
10 ans 2 mois
À distance
Services : > Ad buying : Meta Ads, Google Ads, TikTok Ads, Pinterest Ads. > Conseil Stratégie d'Acquisition & Growth. > Audits de comptes publicitaires et data analyse sur Shopify ad-hoc. QUELQUES REFERENCES l E-commerce : Mirae Paris From Future (accompagné de leur lancement en 2018 jusqu'à l'internalisation de leur ad buying en 2021) BigStuffed La Belle Boucle Atelier Particulier ...
BlaBlaCar
avr. 2012 - août 2017
5 ans 5 mois
Région de Paris, France
Social Channels Lead
janv. 2017 - août 2017
8 mois
Région de Paris, France
Implementation and management of a Central Agency model which purpose is to provide Social Advertising campaigns to BlaBlaCar's countries. Coordination of a team of 3 Facebook Central Experts.
Growth Project Manager (Paid Social Media)
oct. 2015 - janv. 2017
1 an 4 mois
Paris Area, France
Lead of BlaBlaCar Paid Social Media investment (Facebook, Instagram, Twitter) > Definition of the Facebook & Twitter strategies in accordance with BlaBlaCar strategic objectives > Follow-up on forecasts, spendings and performances > Develop expertise & share best practices amongst 20+ countries > Tool for a more sophisticated approach : have implemented a FMP (MakeMeReach/Growmobile) in a decentralized structure > Innovation/Automation projects : define projects & collaborate with all stakeholders for implementation
Associate Marketing Manager France
juil. 2013 - sept. 2015
2 ans 3 mois
Paris Area, France
User acquisition for BlaBlaCar in France & FR Belgium PAID SOCIAL MEDIA Facebook ads and Twitter ads in FR & BE ONLINE/MOBILE PARTNERSHIPS Setting up and managing partnerships - Negotiation with the partner and implementation - Collecting and analysing marketing KPIs to measure performance - Sharing best practices with other marketing teams
Customer Support
avr. 2012 - juil. 2013
1 an 4 mois
Paris Area, France
Moderation of contents, responses to our members, processing complaints and claims, communicate feedbacks to the tech team
Co-founder
Commerces & Co
juil. 2011 - janv. 2013
1 an 7 mois
Quimper Area, France
Web/Mobile-to-shop service dedicated to independent retailers
Project Manager Junior
MAISONS & HOTELS Sibuet
juin 2008 - juin 2010
2 ans 1 mois
Région de Chambéry, France
Projects dedicated to the development of the Group : - Creation of WILD & WHITE > hotel chain (affiliates) dedicated to luxury and mountain experiences Included : offer creation, brand positioning, promotion strategy, partnerships - hotels openings - strategic partnerships
Marketing Assistant Intern
siblu
avr. 2007 - juil. 2007
4 mois
Région de Bordeaux, France
Competition analysis and marketing recommendations.
Communication Assistant Intern
Comité Régional de Tourisme d'Aquitaine / Aquitaine Tourist Board
janv. 2007 - mars 2007
3 mois
Région de Bordeaux, France
Sales Assistant Intern
Les Hôtels de Bordeaux / Bordeaux Hotels
sept. 2006 - déc. 2006
4 mois
Assisting the Sales Manager in prospecting new customers for incentives and conventions.
Communication Assistant Intern
Air France
janv. 2005 - juil. 2005
7 mois
Internal and external communication, Press Relations.
Formation
Rennes School of Business
Master of Science in Management, Strategic Management
2005 - 2008
3 ans 2 mois
SUP'TG Bordeaux
Bachelor, Marketing
2002 - 2005
3 ans 2 mois