Luis Bergareche
Managing Director
Salary / Daily rate
Madrid, Spain
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Marketing expert & entrepreneur with 20+ years driving growth strategies and startup success. Built 5M€ revenue unit at Dentsu, founded digital platform dynkum, managed US$20M+ projects at UNESCO. Specialized in B2B marketing, strategic planning, and helping SMEs scale through digital transformation.
Work experience
Managing Director
NP Digital
May 2023 - Present
3 years 6 months
Madrid, Spain
Skills: Gestión de conflictos · Cross-Selling · Planificación de mercado · Sales Presentations · Salesforce.com · Finance · Mentoring · Ventas · Growth Strategies · Visión estratégica · Working with Investors · Simplification · Gestión de pérdidas y ganacias · Generación de ingresos · Sales Management · Social Media · Strategic Accounts · Customer Satisfaction · Board of Directors · Brand Strategy · Financial Planning · Strategic Relationships · Workgroups · Consultoría de gestión · Agencias de medios · Campaigns · Overcome Obstacles · Fusiones y adquisiciones · Dirección general · Indicadores clave de desempeño · Financial Literacy · Administration · Value-Added Services (VAS) · C-Level · Enablement · Make things happen · Executive Management · Gestión de prioridades · Calificación de leads · Escucha activa · Leadership · Customer Success · Iniciativas estratégicas · Stakeholder Management · Stakeholder Engagement · Analytical Skills · Soft Skills · Entrepreneurship · Liderazgo en marketing · Negociación · Onboarding · Team Development · Medios digitales de pago · Global Strategy · Investigación de mercado · Creative Problem Solving · B2B Marketing · Budgeting · Coordinación de equipos · Relationship Development · Cross-functional Team Leadership
Founder
dynkum
Jan 2020 - Present
6 years 10 months
Greater Madrid Metropolitan Area
Founder and Managing Director of dynkum, a digital platform focused on SMEs that provides access to the advertising market and helps them to run their own campaigns. An intuitive tool for marketeers to plan their clients’ campaigns in a seamless and easy way.
Business Advisor
Agenthos
Dec 2021 - Jul 2022
8 months
Madrid, Spain
Agenthos es el administrador de pólizas más poderoso en todo el mundo especialmente diseñado para Agentes de Seguros.
Program Coordinator
Universidad Antonio de Nebrija & Carat
Oct 2014 - May 2019
4 years 8 months
Greater Madrid Metropolitan Area
Máster Universitario en Planificación Estratégica de Medios Publicitarios (Masters in Strategic Planning in Media) Program coordinator for the University Antonio de Nebrija and Carat. Design of the program and the structure of lectures, in collaboration with the University. Interviews and selection of the faculty. Collaboration in the commercial plan.
dentsu international
May 2005 - May 2019
14 years 1 month
Greater Madrid Metropolitan Area
Managing Director
Jan 2015 - May 2019
4 years 5 months
Greater Madrid Metropolitan Area
2015 -2019. INTERPRISE AT DENTSU AEGIS NETWORK Managing Director INTERPRISE (Intraempreneurship). I was the Managing Director of INTERPRISE, the B2B and B2C Marketing Business Startup in Dentsu, a multinational agency group. I was responsible for the creation, launching and management of the Unit, and we reached 5M€ in billing during the first four years. I was responsible for the development of the business plan in the Spanish market: Design of the commercial offer and products (research, planning tools, pricing, etc.) and the team recruitment and management. Management of Clients and New Business activities to win new accounts. Strategic Partnership with different players (Technology, Banking, Business Schools, incubators/accelerators, etc.)
Head of Strategy & New Business
Jan 2014 - Jan 2015
1 year 1 month
Greater Madrid Metropolitan Area
I was responsible for Strategy and New Business of the Group for Spain, Portugal and LATAM. Design and implementation of strategic projects for the group in Spain related with innovation, transformation and improvement of our selling proposition. Coordination of international teams and projects at a global and local level. Responsible for the New Business of the group. Design and implementation of a commercial plan to win new accounts and projects. Team coordination across different companies and disciplines to work on the projects. International coordination. Training internal teams and clients in Strategic Thinking and Working Processes.
Head of Strategy & Clients Service Director
May 2005 - Jan 2014
8 years 9 months
Greater Madrid Metropolitan Area
Rotational program during my first year and a half in the company, learning from all the different departments and power brands of the group. Responsible for Strategy and New Business for Iberia and LATAM. International coordinator for Business Strategy in the mentioned areas. Part of the global Service Solution Board (integration of services across all power brands of the group, training, implementation of international tools, data, integrated work processes). Responsible for the regional development of the group in other areas such as Valencia, Galicia, Seville. Client Service Director for strategic accounts such as Coca Cola and Nokia. Additionally I was requested to run also some other accounts such as Kellogg’s, Axa, Lego and the Groupe Bell, with a team of 45 people.
Visiting Professor
IED Istituto Europeo di Design
May 2016 - May 2016
1 month
Greater Madrid Metropolitan Area
Visiting professor to teach about the importance of media and communication strategies in the construction of brands and how media agencies play an essential role on these strategies.
Strategy Consultant
INTRAL
Jan 2005 - May 2005
5 months
Greater Madrid Metropolitan Area
Business plan and financial models’ development, strategy design. Economic evaluation of various sectors; Banking, Insurance, Real Estate and Internet.
Program Specialist/Communication
UNESCO
Jan 1998 - Jul 2002
4 years 7 months
7620 Paris, Denmark
Creation and definition of communication strategy for UNESCO. Coordination of implementation of educational UNESCO projects in Mitroviça (Kosovo) and in Bethlehem with a US$1,250,000 budget. Involvement in the creation, selection and implementation of developmental projects. Fund raising from private funds and monitoring the financing of projects (US$ 20M).
Education
IESE Business School
MBA
2002 - 2004
2 years 1 month
Université libre de Bruxelles
Bachelor’s Degree
1996 - 1997
1 year 1 month
EHU
Bachelor’s Degree
1991 - 1997
6 years 1 month
Università degli Studi di Torino
Bachelor’s Degree
1995 - 1996
1 year 1 month