Luis Felipe Rosas Licht

Designing intuitive and sustainable SaaS experiences that help reshape how agricultural operations are managed. • Lead user-centered design from research to high-fidelity UI, guided by real data and feedback. • Collaborate cross-functionally with product, engineering, and business to align design with strategy. • Build and maintain scalable design systems to ensure consistency across the platform.

Skills: Product Design · Web Design

🎨 High-quality web design for results 🌐 Webflow development (Launch your website in weeks, not months) 📊 UX/UI design for SaaS products 💡 Creating intuitive, engaging digital experiences

Leading AI-driven projects, managing SCRUM workflows, creating user stories, collaborating with international clients, and guiding teams to deliver impactful solutions.

• Managed the development of a TMS from scratch, creating and maintaining the design system for all products. • Led the design for multiple products, including Driver’s App, Carriers Platform, and innovation projects. • Supervised design efforts across various products, ensuring consistency and alignment. • Led design best practices such as 1:1s, design critiques, and cross-team collaboration. • Defined and adapted tone and voice through localization for diverse audiences.

Skills: User Interface Design · Prototyping · ux design · Product Design

As a mentor at the UX/UI Bootcamp at Design Lab, I empower students with zero experience to enter the technology industry. Through weekly sessions and a generalist approach, I guide them on their journey to becoming proficient UX/UI designers. My mission is to provide a supportive and inclusive environment for students to grow and succeed in their careers.

As a teacher at uCamp, I specialize in the User Interface aspect of UX/UI design. In my role at the Fundamentals of UI/UX Bootcamp, I lead students through practical exercises using Figma and Figjam to give them hands-on experience in the design world. My goal is to provide a comprehensive and engaging learning experience that prepares students for success in the field."

Working with clients and cross-functional teams to design and build amazing stuff on larger projects ranging from startup MVPs to mature enterprise software.

• Visual and UX design on projects from start to finish • Collaboratively produce rapid prototypes for validation of design solutions • Conduct stakeholder interviews and user testing sessions • Create user journeys, user flows, and high-fidelity designs • Collaboration and communication openly with Engineers, Product Owners, and Clients • Evaluation product features/design ideas and prioritize based on business value • Find lean design solutions to problems in a high-paced environment

Analyze, prototype, and validate customer and organization ideas for successful execution and implementation. We help our clients create products and services that provide the opportunity to improve their business. • User & market research • Prototyping • Wire-framing • High fidelity mock ups • Business and user validations

Digital designer and Art Director in charge of campaigns from different universities in Latinamerica. Work. I also work with the company designing material for the department and improving process and functions across the organization.

Work with campaigns for Coca-Cola, Miller Lite and Claro.

Art director in charge of accounts like: Subway, Partido Liberal Colombiano, Clínica del Country, Cartagena.

Trabaje en el area digital para marcas como Procolombia, Colombia-Travel, ColDeportes y Cromantic. Luego entre a BTL trabajando con marcas como Avianca, Centro Comercial Santa fé.