Luís Pereira

- Designed and launched subscription services for PMI’s smoke-free alternatives in six EU markets, informed by consumer research and iterative experimentation. - Orchestrated accessibility delivery for 50+ EU websites, ensuring compliance with EAA guidelines through collaboration with 27 markets, 5 tech teams, and senior stakeholders. - Created and rolled out a CX playbook for IQOS, VEEV, and ZYN website navigation based on extensive user testing and experimentation, securing global stakeholder adoption. - Implemented a multichannel basket recovery strategy integrating email, SMS, exit pop-ups, and browser push notifications.

- Led the Activation function with one direct report, presenting insights and performance reviews to senior stakeholders to guide roadmap decisions. - Improved eKYC completion rate by 20% by optimising the self-serve registration web app through cross-functional collaboration with Product and Risk teams. - Revamped the Customer Success team’s workflow by setting up SLA targets, automating processes, and reviewing CRM dashboards—building a roadmap for efficiency gains and increasing conversion by 25%. - Designed and executed pricing plan experiments that improved SaaS revenues while aligning tests with executive stakeholder priorities.

- Achieved a 20% increase in visitor-to-loan application conversion rate and expanded the business’s nurture prospect base by introducing inbound and lead-generation programs guided by a quarterly experimentation roadmap. - Doubled monthly revenue by spearheading a partnership monetisation program on the key SME Loans product, managing expectations of internal and external stakeholders. - Implemented a CRM automation program reducing manual sales processes; prioritised and sequenced the delivery roadmap to shorten the sales cycle and improve win rates. - Oversaw analytics and tagging strategy across all websites, translating complex data into actionable insights for senior leadership.

My own agency where I worked mostly with B2C customers offering design, optimisation research and A/B testing services.

- Led CRO efforts to improve the web visitor-to-trial conversion rate and developed a quarterly optimisation roadmap. - Doubled the number of paid traffic trials within 10 months by running a series of A/B and MVT tests on key landing pages.

- Managed multiple retainer clients end-to-end, implementing an average of 5 tests for each client using Google Optimize, Optimizely and Adobe Target. - Handled all Website Redesign services, with one of the customers specifically achieving a 105% increase in conversion rate and a 110% increase in revenue.

Co-author and co-director of a TV program by the name of "Sexteen". Serie of 6 episodes that visits the world of sexuality in a clear and educational way, having as main target audience teenagers.

Design and construction of websites using Photoshop, HTML5, CSS3 and Javascript.