Luiza Jinaru

PwC's implementation partner for Salesforce - formerly known as ABSI

PMI, Business Process Modeling, Risk management, PRINCE 2, UML Analysis

From August 2013 to September 2014, I worked in Microsoft, in the Brussels Legal Corporate Affairs office. I was part of the EU Institutional Outreach team, where I covered topics such as cybersecurity, privacy, data protection and online child safety. The role of the LCA office is to support Public Sector team to win deals in the field by engaging with policy makers and government elites. Main tasks: •Providing general project management support in creating and implementing security and privacy policy initiatives across the EU •Coordination of several outreach policy campaigns related to the goals of the company on cybersecurity, privacy, online safety and net neutrality •Developing and maintaining strong relationships with key stakeholder institutions and organizations •Coordinating and organizing several events as part of the multi-stakeholder outreach strategy •Preparing briefing documents, slide decks and talking points on topics such as cybersecurity, cybercrime, cloud computing, government access to data •Working cross-groups to position cybersecurity and data protection as a sales differentiator for the public sector customers •Mapping of the relevant stakeholders in view of establishing the outreach strategy •Researching, identifying and analyzing the telecoms market trends in view of evaluating threats and opportunities posed by net-neutrality safeguards

From March to August 2013 I worked at the European Commission, in the Directorate General for Communications Networks, Content and Technology in the office of Paul Timmers, Director Secure and Sustainable Society.This directorate is the largest operational directorate of DG Connect and the activities of the units encompass ICT for health and well-being; ICT for ageing; ICT for public sector innovation and e-government; cyber-security; electronic identification and e-signature; smart mobility, smart grids and smart cities. Main tasks: • liaise with the Communication team in organizing the ICT industry stakeholders’ conference Digital Agenda Assembly Dublin 2013 and ICT 2013; • formulate external communication strategies for implementing specific policy priorities, • conduct an analysis of the directorate’s international relations with 3rd countries from a policy and a research point of view; • participate in multi-stakeholders program preparation and negotiation meetings.

I wrote my master thesis in collaboration with Systematic A/S, a Danish medium-sized company active on the niche market of IT solutions for public sector. The company develops IT systems for national defense and healthcare databases and it holds a leadership position on the Danish market. My project focused on developing an international marketing strategy for the company to consolidate and expand its position in several Eastern European markets. The assessment of relevant markets relied on criteria such as national defense budget, external political alliances of each country, EU funding and national security strategies. Main tasks: • design a scoreboard containing criteria for performing an in depth analysis of the Eastern European market considering the PEST model and the analysis of the competitive landscape • develop indicators that allow the ranking of the considered markets.

Hewlett-Packard provides hardware, software and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. In Romania, HP opened a Global eBusiness Operations Centre that renders services for the EMEA region. I was working in the Total Solutions Group division, offering support for sales managers in charge of big accounts in the public sector. Main tasks: • assist the sales managers in France with operational tasks by ensuring data quality, sales opportunity management, partner relationship management, customer contact updates • custom reporting: development and monitoring of business evolution reports

Tasks: prospect the market and enlarge the customer portfolio by developing marketing campaigns; quote maritime and air transport enquiries according to relevant Incoterms.