Lynn Abou Mrad

- Analyze user needs and existing user journeys to identify pain points and areas for UX improvement. - Collaborate with cross-functional teams, including developers and designers, to propose and implement innovative, user-centered design solutions. - Create wireframes, interactive prototypes, and high-fidelity mockups to communicate and visualize proposed enhancements. - Conduct user testing and analyze feedback to iterate and refine design recommendations. - Document UX recommendations and present findings to both local (France) and international (U.S.) teams to ensure alignment. - Support the UX team in implementing design improvements and monitor their effectiveness post-deployment.

- Design and optimize the user experience for the Btrend platform, connecting content creators with brands. - Create intuitive and engaging interfaces using Figma, enhancing the app's usability and visual appeal. - Collaborate with cross-functional teams to translate project requirements into actionable design solutions. - Conduct primary and secondary user research and testing to identify pain points and opportunities for improvement, resulting in more user-friendly features. - Develop new screens and workflows, streamlining processes for both content creators and brands, and improving overall platform functionality. - Conduct bug tests to identify and resolve issues, ensuring the app's readiness for a smooth and successful launch. - Contribute to the final refinements and enhancements of the app, helping to deliver a polished and effective final product to users.

- Create user-friendly Front-End UI UX for web that align with user-need and business goals - Conduct in-depth research and analysis of products and markets to identify user needs and business goals, and incorporate them into the design. - Keep up-to-date with the latest trends and best practices in the field of UI/UX design worldwide to ensure the outgoing design quality is constantly growing. - Create engaging visuals for marketing and product promotion, such as graphics, icons, and infographics, to communicate the product's features and benefits effectively. - Participate in digital and in-person customer acquisition efforts, such as social media campaigns and trade shows, to increase user acquisition and retention. - Collaborate closely with other team members, including developers, product managers, and marketers, to ensure project success and alignment with business goals.