M C

Responsible for shaping and executing the strategic vision for the French market, delivering sustainable user and revenue growth. Market Growth Strategy • Building and rolling out a go-to-market strategy for growth and user acquisition in the French market. • Collaboration and coordination with cross-functional teams to ensure market strategy consistency : brand, performance marketing, data analysis, product, design, retention and operations. Partnerships and Influencer Marketing • Strong experience managing performance-driven influencer marketing (+200 Campaigns, six-figure quarterly budgets). Influence campaign data-driven with some of the top creators in France (Amixem, Joyca, Pierre Croce, Victor Habchy ...) to increase brand awareness/affinity, conversions. • Partnerships: developing local and strategic partnerships (Cults, Freepik, Ocus, Ionos…) focused on conversion. Content and localization • Adapt messaging and content to be relevant and impactful for local audiences while ensuring brand consistency. • Build specific local CRM campaigns (retargeting) • Tailor global campaigns for the local market. Brand and performance campaigns • Plan, optimize locally and coordinate multi-channel campaigns (DV360, paid search, social ads, display, influencer monetization). •Test, iterate creative, messaging, and offers to maximize ROAS. Community event • Build and coordinate +12 annually online and in-person events to deepen users engagement (buyers/sellers). • Local representation Fiverr in France in the media and at community events. • Track and analyze event performance metrics. Data and Experimentation • Track, analyze, and monthly report KPIs across the full funnel. • Run A/B tests (e.g: Logged out Homepage, sellers onboarding ) to validate assumptions and accelerate learnings and rolling out.

• Owned influencer growth strategy with top-tier French creators across YouTube, Twitch, Instagram, and TikTok : delivered 10+ campaigns per month with six-figure quarterly budgets to drive acquisition, conversion, and brand awareness. • Built a strong network with talent managers and influencer agencies, establishing sustainable collaborations with France’s leading creators. • Partnered cross-functionally with creative and paid media teams to coordinate content and key message into broader and consistent marketing campaign. • Negotiated and secured high-value partnerships with French companies and local stakeholders, expanding market presence and driving revenue growth. • Monitored performance metrics (CPM, CAC, LTV, ROI), translating insights into optimized strategies that accelerated growth.

Owned full P&L and drove the strategic growth of Whirlpool’s laundry category in the french market, leading end-to-end marketing, product development, and channel strategies. • Designed and executed the full marketing strategy (product launches, portfolio management, trade marketing, distribution, promotions). • Defined product pipeline and innovation roadmap in collaboration with HQ in Milan. • Led ATL & BTL budgets for the category, ensuring impact and ROI on key launches. • Built and rolled out channel management strategies to support Sales teams and boost category performance. • Managed a 3-person marketing team, fostering expertise in product and trade marketing.

Managed strategic retail accounts, driving sales growth through tailored business plans, trade marketing initiatives, and strong partner relationships. • Negotiated annual agreements, listings, and promotional operations with national specialist retailers (Boulanger) and hypermarkets (Carrefour, Leclerc, Auchan). • Implemented in-store actions to accelerate sell-out and product rotations. • Defined and deployed commercial initiatives to support and guide the sales team.

• Negotiated annual service agreements, product listings, and promotional activities with national wholesalers, specialist retailers, and hypermarkets. • Managed client revenue growth while ensuring profitability and margin objectives. • Led and motivated sales teams, driving commercial initiatives and fostering business development.

• Developed and managed client relationships in the consumer electronics sector, driving sales growth for the television product line through negotiations in-stores, product placement, and in-store promotional activities. • Managed a portfolio of 150 clients in the South-West region, driving revenue growth. • Promoted products, conducted sales animations, and trained retail staff to boost performance. • Optimized brand visibility through merchandising initiatives and in-store activations