Madhu G.

Senior Product Leader | Data Science & GTM Strategy| B2B SaaS, ERP , AI-Driven Transformation | FMCG & Tech | IIM Kozhikode | BITS Pilani | PMP

4 recommendations

Salary / Daily rate

4 people recommend

Gurugram, Haryana, India

Mobility: London

Freelance, open to permanent contract

Remote only

Skills

Head of ProductProduct OwnerProduct ManagerChief Product OfficerSAP PLMSAP ECCSAP S/4HANAETLLLMs / Large language modelsScrapingSAP BTPMicrosoft 365

Languages

Hindi (Native)English (Fluent)

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About me

Intro

Strategic Program Manager and Digital Transformation Leader with 10+ years of experience delivering Data Science initiatives, B2B SaaS GTM rollouts, ERP transformations, and AI-driven solutions across global FMCG and tech sectors. Skilled at scaling complex people programs, streamlining operations, and driving cross-functional execution with measurable business impact. Currently leading strategic Data & AI programs at Unilever, managing budgets over โ‚ฌ20M, launching SaaS solutions, optimizing ERP processes, and enhancing operational KPIs across multiple geographies. Known for stakeholder alignment, program scaling, budget forecasting, and delivering end-to-end visibility and adoption in large-scale program initiatives. Certified PMP and CSPO professional with MBA from IIM Kozhikode and engineering background from BITS-Pilani, bringing a blend of technical depth, business acumen, and cross-industry program management excellence. Targeting next leadership opportunities across Program Management, Data Science, B2B SaaS GTM, and ERP transformation roles to create scalable growth impact.

Links

Work experience

Unilever

May 2017 - Present

9 years 6 months

Bengaluru, Karnataka, India

Senior Product Manager

Mar 2022 - Present

4 years 8 months

Bengaluru, Karnataka, India

๐‘๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ Led end-to-end SAP ERP transformation across SAP PLM, ECC, SAP Rise, and S/4HANA platforms, managing a program portfolio ๐ž๐ฑ๐œ๐ž๐ž๐๐ข๐ง๐  โ‚ฌ๐Ÿ๐ŸŽ๐Œ, ๐๐ซ๐ข๐ฏ๐ข๐ง๐  ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ ๐ฆ๐จ๐๐ž๐ซ๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐œ๐ก๐š๐ข๐ง, customer development , ๐š๐ง๐ R&D., leading a 50 member team Directed large-scale data harmonization initiatives, optimizing ๐Ÿ–๐ŸŽ๐Œ+ ๐’๐Š๐” ๐ซ๐ž๐œ๐จ๐ซ๐๐ฌ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ฆ๐š๐ฌ๐ญ๐ž๐ซ ๐๐š๐ญ๐š ๐ช๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐š๐ฅ๐ข๐ ๐ง๐ฆ๐ž๐ง๐ญ ๐ ๐ฅ๐จ๐›๐š๐ฅ๐ฅ๐ฒ. Program-managed predictive analytics deployments leveraging Azure Machine Learning,๐ž๐ง๐ก๐š๐ง๐œ๐ข๐ง๐  ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐Ÿ๐จ๐ซ๐ž๐œ๐š๐ฌ๐ญ๐ข๐ง๐  ๐š๐œ๐œ๐ฎ๐ซ๐š๐œ๐ฒ ๐›๐ฒ ๐Ÿ๐ŸŽ% ๐š๐ง๐ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  ๐๐ž๐ฆ๐š๐ง๐ ๐ฉ๐ฅ๐š๐ง๐ง๐ข๐ง๐  ๐ฉ๐จ๐ฌ๐ญ-๐„๐‘๐ ๐๐ž๐ฉ๐ฅ๐จ๐ฒ๐ฆ๐ž๐ง๐ญ. Delivered Azure Data Factory-based ETL modernization programs,๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐  ๐๐š๐ญ๐š ๐ข๐ง๐ ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ฒ ๐›๐ฒ ๐Ÿ‘๐ŸŽ% ๐Ÿ๐จ๐ซ ๐’๐€๐ ๐‘๐ข๐ฌ๐ž ๐š๐ง๐ ๐œ๐ฅ๐จ๐ฎ๐ ๐„๐‘๐ ๐ญ๐ซ๐š๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ. Led development and integration of AI-driven Retrieval-Augmented Generation (RAG) models and LLMs for document automation (~๐Ÿ•๐ŸŽ๐ŸŽ๐Š+ ๐๐จ๐œ๐ฎ๐ฆ๐ž๐ง๐ญ๐ฌ), ๐ซ๐ž๐๐ฎ๐œ๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ข๐š๐ง๐œ๐ž ๐š๐ง๐ ๐š๐ฎ๐๐ข๐ญ ๐ฉ๐ซ๐ž๐ฉ๐š๐ซ๐š๐ญ๐ข๐จ๐ง ๐ญ๐ข๐ฆ๐ž๐ฅ๐ข๐ง๐ž๐ฌ. Implemented Agile and Waterfall governance models across SAP transformation tracks, accelerating overall project delivery by 20% through structured sprint planning and stakeholder collaboration. ๐Š๐ž๐ฒ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ: Achieved ๐Ÿ‘๐Ÿ“% ๐’๐Š๐” ๐๐š๐ญ๐š ๐š๐œ๐œ๐ฎ๐ซ๐š๐œ๐ฒ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž๐ฆ๐ž๐ง๐ญ ๐๐ฎ๐ซ๐ข๐ง๐  ๐’๐€๐ ๐’/๐Ÿ’๐‡๐€๐๐€ ๐ฆ๐ข๐ ๐ซ๐š๐ญ๐ข๐จ๐ง by redesigning master data governance frameworks. Reduced ETL pipeline deployment cycle time by ๐Ÿ‘๐ŸŽ%, ๐ž๐ง๐š๐›๐ฅ๐ข๐ง๐  ๐Ÿ๐š๐ฌ๐ญ๐ž๐ซ ๐œ๐ฅ๐จ๐ฎ๐ ๐„๐‘๐ ๐œ๐ฎ๐ญ๐จ๐ฏ๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ฆ๐ข๐ง๐ข๐ฆ๐ข๐ณ๐ข๐ง๐  ๐๐จ๐ฐ๐ง๐ญ๐ข๐ฆ๐ž. ๐ƒ๐ž๐ฅ๐ข๐ฏ๐ž๐ซ๐ž๐ โ‚ฌ๐Ÿ๐ŸŽ๐Œ+ ๐„๐‘๐ ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐จ๐ง ๐ฌ๐œ๐ก๐ž๐๐ฎ๐ฅ๐ž, ๐ฆ๐ž๐ž๐ญ๐ข๐ง๐  ๐Ÿ—๐Ÿ“%+ ๐Š๐๐ˆ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐ฆ๐ž๐ญ๐ซ๐ข๐œ๐ฌ

Equity Diversity and Inclusion Board Member

Jan 2023 - Jan 2024

1 year 1 month

Bengaluru, Karnataka, India

- Led the Equity, Diversity, and Inclusion (EDI) agenda as a board member by collaborating with EDI squads to develop and execute initiatives aimed at fostering an inclusive workplace culture across UniOps. Contributed to an impressive UniVoice score of 87% in 2023 through effective coordination and partnering.

Product Manager

Apr 2019 - Mar 2022

3 years

Bengaluru, Karnataka, India

๐‘๐จ๐ฅ๐ž & ๐‘๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ: Spearheaded SAP ERP and Newspage DMS modernization across 35K+ distributors and 800K retail outlets, aligning customer development tools with AI-driven insights. Integrated Generative AI models (ChatGPT, Copilot) and machine learning into B2B demand forecasting, SKU optimization, and supply planning, achieving 20% increase in forecast accuracy. Rolled out B2B eCommerce capability for rural and urban distributors, enhancing order automation and achieving 15% uplift in revenue transactions within 6 months. Led transformation of catalog management via automated SKU rationalization, driving 12% SKU portfolio optimization unlocking โ‚ฌ10M savings. Engineered AI-powered Sales Intelligence dashboards, enabling faster distributor segmentation and increasing On-Time-In-Full (OTIF) service levels by 12%. Implemented unified product onboarding portals for customer data and eCommerce sync, accelerating time-to-market by 30%. Collaborated with SAP PLM and SAP Rise teams to standardize master data, enhancing supply chain agility and reducing manual interventions by 40%. --- ๐Š๐ž๐ฒ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ: Delivered โ‚ฌ16M+ Digital Transformation Program across Distributor Management Systems (DMS) and eCommerce platforms. Achieved 20% improvement in supply chain cycle times and 15% growth in B2B distributor orders via AI-driven sales tools. Reduced SKU catalog maintenance effort by 30% through automated product data solutions. Increased distributor onboarding efficiency by 25% through digital self-service portals. Launched 7+ AI/ML supply chain initiatives across inventory, vendor optimization, and order-to-cash cycles. Enhanced sales performance tracking using Azure-based predictive analytics and SAP Newspage integrations.

CD/Sales IT Innovation Manager

May 2018 - Mar 2019

11 months

Bengaluru, Karnataka, India

Managed all the applications relevant for our distributors for 28 countries . This included the dealer management system and the sales force automation system. The dealer management system is the ERP of the sales business. Developed and managed GTM data products, providing actionable customer insights and driving alignment across sales, marketing, and customer success teams, resulting in a 45% increase in customer engagement It enables around 30000 distributors to carry out their secondary sales transactions of purchases / billing / delivery / collection / reporting supporting 150 million euros business. The SaaS automation is the system that drives the ways of working of close to 120000 distributor salesmen in the field every day. It supports ordering / collection / returns as well providing key customized in store information of relevant packs to be sold. Managed a team of 18 people to deliver and manage the countries within stipulated SLAs if there were any issues in the above distributor management system. - Develop Fit for Purpose Solutions for Distributor Technology across Asia and Africa - Own Distributor ERP Application delivery & maintenance end to end including management of PaaS IT infrastructure - Vendor Relationship, Contract negotiations, design specifications, implementation and maintenance of three flavors of Distributor ERP systems in 28 countries across Asia and Africa -Stakeholder management with Sales and internal IT teams, partners onsite and offshore - Annual Budget of ~ โ‚ฌ10 M to deliver the complex program on time, in full with quality - Post implementation accountable for operations KPI of SLAs, Ageing and Incident/Problem reduction by at least 30% Year on Year - Optimized Unilever spend by 20% via implementing devops, reducing incidents, rate card and contract negotiations, improving design, securing landscape and challenging business asks - Automated key processes like distributor onboarding using RPA reducing cycle time by 70%

Management Trainee(Getting Leverised)

May 2017 - May 2018

1 year 1 month

Mumbai Area, India

- Completed the Unilever Future Leaders Program - Completed stints across different functions - Sales, Marketing, Factory, Finance, Supply Chain & IT

Marketing Research Intern

Idea Cellular Ltd

Apr 2016 - May 2016

2 months

Demand Generation Plan for 3G Prepaid customers for Tier 1 & Tier 2 city customer base ๏‚งPrepared Plan for Hyderabad circle to capture the Wi-Fi market and increase 3G customers ๏‚งDesigned new data plans for various target segment of customers after doing competitor analysis ๏‚งGathered data by primary data research and used marketing models to glean consumer insights

Software Developer

HSC

Jul 2013 - May 2015

1 year 11 months

At Hughes , I was an end to end software developer. I used to program and develop software applications.Till date I have designed and developed 9 projects successfully. I was involved in mentorship roles to ramp up new joinees and also in the on-boarding process of new joinees. 1) Used Apache Storm distributed framework to make the network mgmt. application real-time 2) Implemented Network Management Tool to monitor the status of VSAT internet terminals 3) Reduced the number of resources required from 6 to 1 to monitor the health of system 4) Initiated in making network topology, increasing accessibility of dynamic information 5) Decreased Database hits from 12000 to 1350 by using hierarchical data storage in Mongo DB 6) Optimized the data scrapping business logic by reducing cycle time from 60 min to 8 min 7) Scripted PL/SQL triggers and scheduler to calculate the status of subscribers 8) developed tools/apps for VSAT terminal with intricate designprinciples utilizing Java Hibernate Framework and Python Flask, enhancing application efficiency by 30%. 9) Implemented concurrent programming techniques in Python to enhance performance and scalability in subscriber data polling 10) Secured a one-year promotion by deploying innovative software tools leveraging advanced design patterns and efficiency optimization. 11) Achieved approval for a 10-year multiple entry B1 US Visa within 12months by demonstrating essential skills and knowledge 12) Secured a pre-placement offer from Aricent Software by delivering innovative solutions during an internship.

Data Analyst

Ernst & Young

Jul 2012 - Dec 2012

6 months

At EY , I performed data validation of Journal Entries using Audit Command Language and Global Analytics Tools. I also prepared memos summarizing the procedures performed on the data which is useful in the subsequent quarters.

Software Developer Internship

Ericsson

May 2011 - Jul 2011

3 months

I worked in OSS/BSS department and worked on live projects.Currently the project which I made is being used by the company in their project.


Education

Indian Institute of Management, Kozhikode

Master of Business Administration (M.B.A.)

Birla Institute of Technology and Science, Pilani

Electronics and communication , Electrical, Electronics and Communications Engineering

Delhi Public School Vasant Kunj

Indian Institute of Technology Jodhpur

Master of Technology - MTech(Executive), Artificial Intelligence and Machine Learning

Executive (weekend) M.Tech in AI & ML at IIT Jodhpur, pursued alongside full-time responsibilities. Hands-on coursework/projects across ML, deep learning, NLP/GenAI, Computer Vision ,and responsible AI; applied to business and product problem statements.


Licenses & certifications

DevOps Foundations: Continuous Delivery/Continuous Integration

Issued: Dec 2024

Certified by LinkedIn

Career Essentials in Generative AI by Microsoft and LinkedIn

Issued: Dec 2024

Certified by Microsoft

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