
Madhu G.
Senior Product Leader | Data Science & GTM Strategy| B2B SaaS, ERP , AI-Driven Transformation | FMCG & Tech | IIM Kozhikode | BITS Pilani | PMP
4 recommendations
Salary / Daily rate
4 people recommend
Gurugram, Haryana, India
Mobility: London
Freelance, open to permanent contract
Remote only
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About me
Intro
Strategic Program Manager and Digital Transformation Leader with 10+ years of experience delivering Data Science initiatives, B2B SaaS GTM rollouts, ERP transformations, and AI-driven solutions across global FMCG and tech sectors. Skilled at scaling complex people programs, streamlining operations, and driving cross-functional execution with measurable business impact. Currently leading strategic Data & AI programs at Unilever, managing budgets over โฌ20M, launching SaaS solutions, optimizing ERP processes, and enhancing operational KPIs across multiple geographies. Known for stakeholder alignment, program scaling, budget forecasting, and delivering end-to-end visibility and adoption in large-scale program initiatives. Certified PMP and CSPO professional with MBA from IIM Kozhikode and engineering background from BITS-Pilani, bringing a blend of technical depth, business acumen, and cross-industry program management excellence. Targeting next leadership opportunities across Program Management, Data Science, B2B SaaS GTM, and ERP transformation roles to create scalable growth impact.
Work experience
Unilever
May 2017 - Present
9 years 6 months
Bengaluru, Karnataka, India
Senior Product Manager
Mar 2022 - Present
4 years 8 months
Bengaluru, Karnataka, India
๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ Led end-to-end SAP ERP transformation across SAP PLM, ECC, SAP Rise, and S/4HANA platforms, managing a program portfolio ๐๐ฑ๐๐๐๐๐ข๐ง๐ โฌ๐๐๐, ๐๐ซ๐ข๐ฏ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐ฆ๐จ๐๐๐ซ๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐๐ซ๐จ๐ฌ๐ฌ ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐๐ก๐๐ข๐ง, customer development , ๐๐ง๐ R&D., leading a 50 member team Directed large-scale data harmonization initiatives, optimizing ๐๐๐+ ๐๐๐ ๐ซ๐๐๐จ๐ซ๐๐ฌ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐ฆ๐๐ฌ๐ญ๐๐ซ ๐๐๐ญ๐ ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ง๐ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฅ๐ข๐ ๐ง๐ฆ๐๐ง๐ญ ๐ ๐ฅ๐จ๐๐๐ฅ๐ฅ๐ฒ. Program-managed predictive analytics deployments leveraging Azure Machine Learning,๐๐ง๐ก๐๐ง๐๐ข๐ง๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐๐จ๐ซ๐๐๐๐ฌ๐ญ๐ข๐ง๐ ๐๐๐๐ฎ๐ซ๐๐๐ฒ ๐๐ฒ ๐๐% ๐๐ง๐ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐ ๐๐๐ฆ๐๐ง๐ ๐ฉ๐ฅ๐๐ง๐ง๐ข๐ง๐ ๐ฉ๐จ๐ฌ๐ญ-๐๐๐ ๐๐๐ฉ๐ฅ๐จ๐ฒ๐ฆ๐๐ง๐ญ. Delivered Azure Data Factory-based ETL modernization programs,๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐ ๐๐๐ญ๐ ๐ข๐ง๐ ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐๐๐ข๐๐ข๐๐ง๐๐ฒ ๐๐ฒ ๐๐% ๐๐จ๐ซ ๐๐๐ ๐๐ข๐ฌ๐ ๐๐ง๐ ๐๐ฅ๐จ๐ฎ๐ ๐๐๐ ๐ญ๐ซ๐๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ. Led development and integration of AI-driven Retrieval-Augmented Generation (RAG) models and LLMs for document automation (~๐๐๐๐+ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐ฌ), ๐ซ๐๐๐ฎ๐๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐๐ง๐๐ ๐๐ง๐ ๐๐ฎ๐๐ข๐ญ ๐ฉ๐ซ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง ๐ญ๐ข๐ฆ๐๐ฅ๐ข๐ง๐๐ฌ. Implemented Agile and Waterfall governance models across SAP transformation tracks, accelerating overall project delivery by 20% through structured sprint planning and stakeholder collaboration. ๐๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ: Achieved ๐๐% ๐๐๐ ๐๐๐ญ๐ ๐๐๐๐ฎ๐ซ๐๐๐ฒ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ ๐๐ฎ๐ซ๐ข๐ง๐ ๐๐๐ ๐/๐๐๐๐๐ ๐ฆ๐ข๐ ๐ซ๐๐ญ๐ข๐จ๐ง by redesigning master data governance frameworks. Reduced ETL pipeline deployment cycle time by ๐๐%, ๐๐ง๐๐๐ฅ๐ข๐ง๐ ๐๐๐ฌ๐ญ๐๐ซ ๐๐ฅ๐จ๐ฎ๐ ๐๐๐ ๐๐ฎ๐ญ๐จ๐ฏ๐๐ซ๐ฌ ๐๐ง๐ ๐ฆ๐ข๐ง๐ข๐ฆ๐ข๐ณ๐ข๐ง๐ ๐๐จ๐ฐ๐ง๐ญ๐ข๐ฆ๐. ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐๐ โฌ๐๐๐+ ๐๐๐ ๐ญ๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐จ๐ง ๐ฌ๐๐ก๐๐๐ฎ๐ฅ๐, ๐ฆ๐๐๐ญ๐ข๐ง๐ ๐๐%+ ๐๐๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ ๐ฆ๐๐ญ๐ซ๐ข๐๐ฌ
Equity Diversity and Inclusion Board Member
Jan 2023 - Jan 2024
1 year 1 month
Bengaluru, Karnataka, India
- Led the Equity, Diversity, and Inclusion (EDI) agenda as a board member by collaborating with EDI squads to develop and execute initiatives aimed at fostering an inclusive workplace culture across UniOps. Contributed to an impressive UniVoice score of 87% in 2023 through effective coordination and partnering.
Product Manager
Apr 2019 - Mar 2022
3 years
Bengaluru, Karnataka, India
๐๐จ๐ฅ๐ & ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ: Spearheaded SAP ERP and Newspage DMS modernization across 35K+ distributors and 800K retail outlets, aligning customer development tools with AI-driven insights. Integrated Generative AI models (ChatGPT, Copilot) and machine learning into B2B demand forecasting, SKU optimization, and supply planning, achieving 20% increase in forecast accuracy. Rolled out B2B eCommerce capability for rural and urban distributors, enhancing order automation and achieving 15% uplift in revenue transactions within 6 months. Led transformation of catalog management via automated SKU rationalization, driving 12% SKU portfolio optimization unlocking โฌ10M savings. Engineered AI-powered Sales Intelligence dashboards, enabling faster distributor segmentation and increasing On-Time-In-Full (OTIF) service levels by 12%. Implemented unified product onboarding portals for customer data and eCommerce sync, accelerating time-to-market by 30%. Collaborated with SAP PLM and SAP Rise teams to standardize master data, enhancing supply chain agility and reducing manual interventions by 40%. --- ๐๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ: Delivered โฌ16M+ Digital Transformation Program across Distributor Management Systems (DMS) and eCommerce platforms. Achieved 20% improvement in supply chain cycle times and 15% growth in B2B distributor orders via AI-driven sales tools. Reduced SKU catalog maintenance effort by 30% through automated product data solutions. Increased distributor onboarding efficiency by 25% through digital self-service portals. Launched 7+ AI/ML supply chain initiatives across inventory, vendor optimization, and order-to-cash cycles. Enhanced sales performance tracking using Azure-based predictive analytics and SAP Newspage integrations.
CD/Sales IT Innovation Manager
May 2018 - Mar 2019
11 months
Bengaluru, Karnataka, India
Managed all the applications relevant for our distributors for 28 countries . This included the dealer management system and the sales force automation system. The dealer management system is the ERP of the sales business. Developed and managed GTM data products, providing actionable customer insights and driving alignment across sales, marketing, and customer success teams, resulting in a 45% increase in customer engagement It enables around 30000 distributors to carry out their secondary sales transactions of purchases / billing / delivery / collection / reporting supporting 150 million euros business. The SaaS automation is the system that drives the ways of working of close to 120000 distributor salesmen in the field every day. It supports ordering / collection / returns as well providing key customized in store information of relevant packs to be sold. Managed a team of 18 people to deliver and manage the countries within stipulated SLAs if there were any issues in the above distributor management system. - Develop Fit for Purpose Solutions for Distributor Technology across Asia and Africa - Own Distributor ERP Application delivery & maintenance end to end including management of PaaS IT infrastructure - Vendor Relationship, Contract negotiations, design specifications, implementation and maintenance of three flavors of Distributor ERP systems in 28 countries across Asia and Africa -Stakeholder management with Sales and internal IT teams, partners onsite and offshore - Annual Budget of ~ โฌ10 M to deliver the complex program on time, in full with quality - Post implementation accountable for operations KPI of SLAs, Ageing and Incident/Problem reduction by at least 30% Year on Year - Optimized Unilever spend by 20% via implementing devops, reducing incidents, rate card and contract negotiations, improving design, securing landscape and challenging business asks - Automated key processes like distributor onboarding using RPA reducing cycle time by 70%
Management Trainee(Getting Leverised)
May 2017 - May 2018
1 year 1 month
Mumbai Area, India
- Completed the Unilever Future Leaders Program - Completed stints across different functions - Sales, Marketing, Factory, Finance, Supply Chain & IT
Marketing Research Intern
Idea Cellular Ltd
Apr 2016 - May 2016
2 months
Demand Generation Plan for 3G Prepaid customers for Tier 1 & Tier 2 city customer base ๏งPrepared Plan for Hyderabad circle to capture the Wi-Fi market and increase 3G customers ๏งDesigned new data plans for various target segment of customers after doing competitor analysis ๏งGathered data by primary data research and used marketing models to glean consumer insights
Software Developer
HSC
Jul 2013 - May 2015
1 year 11 months
At Hughes , I was an end to end software developer. I used to program and develop software applications.Till date I have designed and developed 9 projects successfully. I was involved in mentorship roles to ramp up new joinees and also in the on-boarding process of new joinees. 1) Used Apache Storm distributed framework to make the network mgmt. application real-time 2) Implemented Network Management Tool to monitor the status of VSAT internet terminals 3) Reduced the number of resources required from 6 to 1 to monitor the health of system 4) Initiated in making network topology, increasing accessibility of dynamic information 5) Decreased Database hits from 12000 to 1350 by using hierarchical data storage in Mongo DB 6) Optimized the data scrapping business logic by reducing cycle time from 60 min to 8 min 7) Scripted PL/SQL triggers and scheduler to calculate the status of subscribers 8) developed tools/apps for VSAT terminal with intricate designprinciples utilizing Java Hibernate Framework and Python Flask, enhancing application efficiency by 30%. 9) Implemented concurrent programming techniques in Python to enhance performance and scalability in subscriber data polling 10) Secured a one-year promotion by deploying innovative software tools leveraging advanced design patterns and efficiency optimization. 11) Achieved approval for a 10-year multiple entry B1 US Visa within 12months by demonstrating essential skills and knowledge 12) Secured a pre-placement offer from Aricent Software by delivering innovative solutions during an internship.
Data Analyst
Ernst & Young
Jul 2012 - Dec 2012
6 months
At EY , I performed data validation of Journal Entries using Audit Command Language and Global Analytics Tools. I also prepared memos summarizing the procedures performed on the data which is useful in the subsequent quarters.
Software Developer Internship
Ericsson
May 2011 - Jul 2011
3 months
I worked in OSS/BSS department and worked on live projects.Currently the project which I made is being used by the company in their project.
Education
Indian Institute of Management, Kozhikode
Master of Business Administration (M.B.A.)
Birla Institute of Technology and Science, Pilani
Electronics and communication , Electrical, Electronics and Communications Engineering
Delhi Public School Vasant Kunj
Indian Institute of Technology Jodhpur
Master of Technology - MTech(Executive), Artificial Intelligence and Machine Learning
Executive (weekend) M.Tech in AI & ML at IIT Jodhpur, pursued alongside full-time responsibilities. Hands-on coursework/projects across ML, deep learning, NLP/GenAI, Computer Vision ,and responsible AI; applied to business and product problem statements.
Licenses & certifications
DevOps Foundations: Continuous Delivery/Continuous Integration
Issued: Dec 2024
Career Essentials in Generative AI by Microsoft and LinkedIn
Issued: Dec 2024