Maelis Labigne

Manage cross-functional projects, focusing on e-commerce, communication strategies, social media management, and graphic design. Co-founder of Quatre Petites Mains (4PM). 4PM is a family-owned business specializing in artisanal craftsmanship. Our expertise spans from the creation to the repair of handcrafted items, including jewelry, concrete and Jesmonite objects, bamboo pieces, sage bundles, and more. Each piece is made with care, combining traditional know-how with a love for natural and durable materials.

E-commerce & Digital Project Management: • Coordinated creative briefs and launched Meta and Google Ads campaigns. • Analyzed e-commerce operations and proposed strategic recommendations to management. Digital Catalog & Performance Tools Management: • Created and optimized product pages (SEO descriptions, media content, and performance tracking.) • Managed product indexing, merchandising, and cart/catalog rules. Website Maintenance & Cross-functional Collaboration: • Reported bugs and worked with the technical team to create effective solutions. • Supported the ongoing improvement of the website as part of large-scale performance projects. Website Redesign & Strategic Project Contribution: • Drafted specifications for migrating sites to Shopify. • Conducted analysis with Contentsquare to identify potential navigation paths and enhance UX

• Supported the Global Client Leader and the Global Coordinator for Sanofi, in their daily tasks (strategic analyses, benchmarks…) • Managed coordination with local agencies: information requests, worklists and ad reviews. • Dealt with strictly confidential information by sending Global Market performance reports to all our local agencies. • Organized a corporate event at Publicis Groupe to: - Enhance Publicis’s Power of One. - Encourage all employees to discover expertise and agencies available in the Groupe. - Strengthen sense of pride and sense of belonging to the Groupe.

• Provided administrative and organizational support to production staff before and during production of a shooting. • Created content and daily posts on social media ( YouTube, LinkedIn, Instagram, Facebook). • Created visuals (posters, flyers) and participated in the creation of storyboards for entertaining short videos for Baliprod’s Facebook page.

• Welcomed visitors and brought them to the production sites. Tours + tastings (French & English) • Identified clients' needs. • Retained current customers and attracted new ones. • Inventory management.