Maeva Hippias

Nynaeve Agency is a creative production and influence strategy agency based in Paris, working across European and international markets. We help brands build campaigns that are visually strong, culturally relevant and built to perform from creative direction and art direction to brand activations and influence strategy. Strategy meets Aesthetics — Creative Direction & Art Direction Leading creative vision and brand storytelling from initial brief to final execution. — Influence Strategy & Talent Partnerships End-to-end influence campaigns across Paris, Seoul and Los Angeles ensuring cultural relevance in each market. — Brand Experience & Events Conceptualising and producing premium activations, PR events and immersive brand experiences from concept to execution. — Content Production & Creative Supervision Shooting direction, visual identity and brand consistency across all platforms. — Designed and produced “Pilates & Glow” a premium wellness activation in partnership with a Parisian Pilates studio. Full creative direction, influencer gifting with Les Secrets de Loly and social-first content production. — Talent placement and brand partnerships across premium events including Les Secrets de Loly, Make Up Forever, Superdry, Asphalte, Yves Rocher, Emma Matelas, Airbrush and COSRX. — 5+ international campaigns delivered across 3 markets Paris, Seoul and Los Angeles. — Previous experience managing influence campaigns for YSL Beauty and L’Oréal. 📩 [email protected]

Independent content creator at the intersection of skincare science, K-Beauty culture, and luxury aesthetics producing bilingual content for an international audience across Western and Asian markets. - Visual Storytelling: Creating high-end TikTok and Reels content with a focus on skincare, modern luxury, and cross-cultural beauty trends. - Trend Forecasting: Identifying and translating emerging K-Beauty and global lifestyle trends for a discerning international audience. - Brand Consulting: Advising and collaborating with premium beauty labels to translate their brand DNA into high-performing digital narratives. Key Achievement: Built an engaged international community and established long-term brand partnerships with leading skincare labels across EU and Asia.

Strategic consulting focused on market entry and growth of lifestyle brands in Japan and the United States, aligning digital performance with deep cultural intelligence. - Market Strategy: Led localized digital marketing and SEO campaigns for Japan and US markets to build organic visibility and brand authority. - Conversion Optimization: Audited and restructured Shopify ecosystems to strengthen prestige positioning and drive international sales performance. - Cross-Cultural Strategy: Developed content and social strategies bridging Western brand identities with Asian consumer expectations and cultural codes. Key Achievement: Delivered measurable improvements in Google rankings and conversion rates for brands during their critical Japan and US launch phases

Led 360° global launch strategy for an international artist, combining PR, media relations, and high-impact live events across three continents. - PR & Media Relations: Managed international press campaigns for major releases across the US, Japan, and Korea securing high-tier media placements in key markets. - Event Production: Planned and executed prestige promotional events designed to maximize worldwide media coverage and fan engagement. - Global Coordination: Synchronized messaging and creative direction across markets to ensure a coherent and elevated artist narrative. Key Achievement: Secured major media placements across Asian and US markets, significantly amplifying the artist's global visibility and cultural footprint.

Managed the digital and influence identity of a leading beauty franchise to modernize brand image and drive traffic to their institutes. - Campaign Leadership: Piloted full influence strategies across Instagram, TikTok, and YouTube managing a diverse talent portfolio from nano to macro influencers. - Creative Direction: Supervised end-to-end content production aligned with the brand's premium beauty positioning. - Performance Tracking: Monitored KPIs and adjusted strategies to optimize reach, engagement, and in-store impact. Key Achievement: Built and managed a multi-tier influencer program that significantly increased social brand engagement and local institute visibility.gagement.

Selected by the Korean government to represent and promote Korea's cultural soft power through innovative digital storytelling for global Western audiences. - Cultural Diplomacy: Produced cross-platform content (YouTube, Instagram, TikTok) showcasing Korean culture, lifestyle, and identity for international audiences. - Trend Adaptation: Translated deep cultural knowledge into modern engaging creative formats tailored to a Gen-Z global audience. - Platform Strategy: Built a consistent and elevated narrative across channels to maximize reach and cultural impact. Key Achievement: Selected among creators to officially represent Korean culture abroad produced high-performing campaigns that amplified Korea's international cultural presence.

Led digital strategy and creative direction to align the brand's voice with US market expectations, combining data-driven SEO with elevated visual storytelling. - Creative Direction: Managed end-to-end content strategy with a focus on high-impact visual narratives adapted to the US audience. - SEO & Market Research: Conducted in-depth market analysis to optimize digital content for organic search performance and audience growth. - Campaign Optimization: Monitored and adjusted strategies based on performance data to improve ROI and engagement. Key Achievement: Delivered data-backed content strategies that measurably improved brand authority and organic visibility in the US market.

Based in Berlin, managing influencer ecosystems and market growth across the French and DACH regions for a fast-growing digital brand. - Regional Strategy: Designed tailored influencer partnership programs for two distinct and competitive European markets simultaneously. - Full-Cycle Management: Handled end-to-end influencer relations from sourcing and outreach to contract negotiation and final reporting. - Cross-Market Coordination: Ensured creative and messaging consistency while adapting tone and talent selection to each market's cultural codes. Key Achievement: Successfully scaled the influencer program across both France and DACH regions, building a high-quality engagement-focused talent ecosystem.

Elevated the digital presence of a feminist NGO focused on gender-based violence, transforming complex social issues into engaging modern content. - Campaign Highlight: Contributed to the creative production of L'Oréal Luxe x YSL Beauty's "Aimer Sans Abuser" campaign a high-impact initiative addressing domestic violence, collaborating directly with both brands' internal teams on shooting direction and visual identity. - Strategy & Growth: Developed and executed the global social media strategy growing brand presence across all channels. - Creative Production: Produced high-quality visual content, scripts, and graphic materials for partners, donors, and community audiences. - Partnership Management: Maintained and developed communication partnerships with key institutional and private stakeholders. Key Achievement: Played a key role in a landmark L'Oréal x YSL Beauty campaign while significantly growing the NGO's community engagement through bold and sensitive storytelling.

Contributed to the agency's editorial authority in the Asian lifestyle and food sector, bridging Paris and Seoul trends through high-value content. - Editorial Strategy: Authored specialized content on Asian food trends and lifestyle concepts at the Paris–Seoul intersection. - SEO & Newsletter: Optimized digital content and managed specialized newsletters to build organic traffic and audience loyalty. - Media Planning: Assisted in developing media plans and brand partnerships to boost agency visibility. Key Achievement: Produced high-performing content that helped establish the agency as a credible voice in the Asian-Western lifestyle niche.

Supported the brand's digital launch and early community building developing a 360° approach to communication from PR to social media. - Social Media: Created and produced content for Instagram, Facebook, and LinkedIn aligned with brand identity. - PR & Influence: Managed initial press relations and influencer outreach to build brand awareness from scratch. - Web Optimization: Contributed to the strategic redesign of the website to improve user experience and brand positioning. Key Achievement: Successfully launched the brand's initial social media roadmap and newsletter strategy laying the foundation for sustainable community growth.