Maëva Peyrole

Close Club accompagne les entreprises B2B sur leurs enjeux de performance commerciale. J’interviens en renfort des équipes sur des missions de Fractional Head of Sales, Sales Lead ou Account Executive : stratégie go-to-market, structuration des process, management, recrutement, pipeline generation et closing. L’objectif : apporter rapidement de la méthode, de l’exécution et du pilotage commercial.. Interventions ponctuelles ou à temps partagé, en remote et sur site.

Focused on global payments and FX solutions for international companies. Own the full sales cycle, from prospecting and discovery to structuring tailored cross-border payment workflows and negotiating commercial agreements. Work closely with internal stakeholders across product, compliance and operations to design complex financial solutions aligned with clients’ international growth strategies. Operate in multi-stakeholder environments involving CFOs, finance teams and executive leadership, translating technical capabilities into clear business outcomes. Provided structured market feedback and insights to internal teams, helping refine value propositions and align solutions with evolving client expectations.

Built and scaled a B2B outbound sales organisation focused on Tech & SaaS companies, driving sustained recurring revenue growth (x2.5 YoY) from early-stage to structured commercial operations. Designed and executed scalable SMB go-to-market strategies, including ICP definition, value proposition refinement and outbound playbooks adopted by 80+ Tech & SaaS clients. Led complex full-cycle B2B sales engagements with founders, CROs and executive stakeholders, translating business challenges into actionable revenue strategies. Recruited and managed a 10+ person revenue team (Sales Manager, Account Managers, SDRs, BDR), building performance frameworks and coaching structures. Owned strategic and financial operations, including P&L oversight, forecasting and commercial performance tracking. Delivered structured market insights and commercial feedback loops to refine positioning and accelerate clients’ revenue execution.

Paris Secret — Secret Digital Media Led full-cycle B2B commercial engagements with C-level stakeholders (CMOs, Founders, CEOs), from prospecting and strategic pitching to negotiation and campaign execution. Designed data-driven brand content and social media strategies across Facebook & Instagram, aligning marketing objectives with measurable business outcomes. Managed end-to-end campaign delivery, coordinating cross-functional teams (marketing, media, content, finance) and ensuring KPI-driven performance tracking and reporting. Produced executive-level reporting and strategic recommendations, translating campaign performance into actionable growth insights. Fever Up — Marketplace Development Drove commercial expansion of Fever’s marketplace in France, building and managing a portfolio of 100+ partners across entertainment and lifestyle sectors. Owned full partner lifecycle: acquisition, onboarding, account growth and long-term relationship management. Acted as the primary interface between partners and internal teams, orchestrating marketing, media, finance and content stakeholders to deliver scalable marketplace growth. Team Lead Responsibilities Coached team members on sales best practices and commercial tools. Supported high-stakes client meetings and negotiations. Facilitated sales meetings and contributed to hiring processes.

Contributed to the launch of Deliveroo in the French market, driving early-stage commercial development and partner acquisition. Led full-cycle business development with restaurant partners, from prospecting and negotiation to onboarding and activation. Helped establish scalable local go-to-market practices during a high-growth expansion phase. Worked in a fast-paced, international environment, collaborating closely with operations and marketing teams to accelerate market penetration.

Supported the commercial expansion of LivingSocial in the French market, driving partner acquisition and local business development during a high-growth phase. Led full-cycle B2B sales with local partners, from prospecting and negotiation to onboarding and activation. Contributed to early-stage go-to-market execution, helping establish scalable acquisition practices in a fast-moving international environment. Collaborated cross-functionally with marketing and operations teams to accelerate market penetration and revenue growth.

Managed B2B advertising sales across national media titles with local market activation, working directly with business owners and marketing decision-makers. Designed tailored media plans aligned with clients’ visibility and acquisition objectives, translating marketing needs into structured commercial proposals. Negotiated advertising placements and coordinated campaign delivery with editorial and media teams. Built early experience in consultative selling, client relationship management and commercial negotiation within a fast-paced media environment.

Contributed to the definition and execution of the company’s business and commercial strategy within the live entertainment industry. Led early-stage business development, including show distribution and partnership negotiations. Supported talent management and collaboration with high-profile artists (Billy Paul, Richard Bohringer, Michel Legrand). Gained first-hand exposure to entrepreneurship, commercial negotiation and project execution in a fast-paced environment.