Mafalda Mourão
Product Strategist | AI Prototyping & User Insights | Building Meaningful Digital Experiences
Salaire / Taux journalier
Lisbonne, Portugal
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I'm currently leading Product Growth at Greener Act, a digital platform that helps organizations become sustainability leaders by empowering their communities to take measurable action with positive environmental, social, and economic impact. Our app and gamified dashboard enable individuals and institutions to engage in sustainable behavior, track real-time results, and align with the United Nations Sustainable Development Goals (SDGs). Previously, I worked as a Product Manager at Farfetch (until 2024), where I led the development of the Connected Retail App, a clientelling tool designed to help retail teams deliver personalized and seamless customer experiences with a unified view of customer data. I collaborated closely with cross-functional teams to define the product strategy and roadmap based on user research. From September 2019 to March 2023, I was part of the Indie Campers team, where I held roles as Marketplace Founding Manager and Product Manager. I helped launch and scale a two-sided RV rental platform across Europe, negotiated with insurance partners, and designed user-centered experiences to support both hosts and travelers. I hold a Master’s in Management from Nova School of Business and Economics, with a major in Strategy and International Business. I also studied abroad in Japan and Argentina, experiences that enriched my global mindset and cultural adaptability. I’m naturally curious and adventurous — I’ve travelled to 35 countries so far — and I channel that curiosity into building purpose-driven products that serve both people and the planet. I strive to make a meaningful impact every day, through my work, my relationships, and the causes I care about. Outside of work, I enjoy exploring life through active meditation: painting, dancing, gardening, and practicing sports help me stay grounded and present. I’m also passionate about helping others grow. If you’re looking for mentorship or simply want to connect, feel free to book a session here: 👉 https://calendly.com/mafaldamourao/mentorship-session
Expérience de travail
Growth Product Manager
Greener Act
nov. 2024 - Présent
2 ans
Lisbonne, Portugal
- Led continuous discovery and user research, identifying key friction points and informing product iterations that grew client onboarding by 200%. - Designed and validated new subscription-based business model through experimentation and financial modelling, supporting the company’s sustainable revenue strategy. - Leading the Account Management team to ensure effective onboarding and support.
Freelancer
sept. 2024 - Présent
2 ans 2 mois
Product Manager
FARFETCH
avr. 2023 - mai 2024
1 an 2 mois
- Owned the roadmap for a clienteling mobile app adopted by global retail teams, enhancing customer data accessibility and boosting team adoption by 100%. - Partnered with Product Design and end users in iterative research and testing. - Collaborated with Data teams to design tracking plans and dashboards, enabling leadership to monitor engagement KPIs.
Indie Campers
sept. 2019 - mai 2023
3 ans 9 mois
Product Manager
sept. 2021 - mai 2023
1 an 9 mois
- Led the development of a B2B rental management tool, e-commerce website, and back-office solutions, increasing operational efficiency by 50% and sales performance by 150%. - Facilitated cross-functional collaboration with stakeholders to experiment, research and define requirements.
Marketplace Founding Manager
juil. 2020 - oct. 2021
1 an 4 mois
Lisbonne, Portugal
After becoming the market leader in the campervan rental business in Europe, Indie Campers is moving towards the vision of becoming the world's #1 road trip provider, with the launch of the Marketplace Business Unit. -Launched Indie Campers’ first double-sided marketplace, onboarding suppliers across 8 markets within 6 months, and achieving 0.5M€ in GMV. - Negotiated on-demand insurance in 14 countries with Allianz Partners and Nationale-Nederlanden. - Improved customer journey by aligning platform design with user research.
Strategy & Business Development Analyst
sept. 2019 - juil. 2020
11 mois
Lisbonne, Portugal
- Negotiated vehicle purchase and financing agreements with key partners, enabling fleet growth by 150%. - Conducted market research to support international expansion plans.
Communications Department Volunteer
APSA - Associação Portuguesa de Síndrome de Asperger
avr. 2018 - juil. 2018
4 mois
Lisbon Area, Portugal
• Created social media content to increase awareness of Asperger’s Syndrome among teenagers. • Developed new fundraising campaigns.
Wealth Analytical Services Intern
Mercer Portugal
avr. 2018 - juil. 2018
4 mois
Lisbon Area, Portugal
• Collected and analyzed data to be used in Mercer’s Annual Reports.
Formation
Nova School of Business and Economics
International Masters in Management, Major: Strategy and International Business
2018 - 2020
3 ans
NUCB Business School
Global Leader Exchange Program
2019 - 2019
1 an
Universidad Austral, Buenos Aires
International Exchange Program
2017 - 2017
1 an
Nova School of Business and Economics
Bachelor of Business Administration (B.B.A.), Management
2014 - 2017
4 ans
Licences et certifications
Metrics for Product Managers
Délivré le : janv. 2024
Communication Fundamentals: How to Communicate Better
Délivré le : janv. 2024
Disrupt Unconscious Bias and Improve Your Workplace Culture
Délivré le : avr. 2023
Growth for Product Managers
Délivré le : janv. 2023
UX Design Foundations
Délivré le : oct. 2022
Product Management Foundations
Délivré le : avr. 2022
Microsoft Office Specialist: Excel 2016 Expert
Délivré le : nov. 2019
Español para Extranjeros B2
Délivré le : juin 2016
Microsoft Office Specialist Excel 2013
Délivré le : avr. 2015