Magali CHAREYRON

As a senior consultant for B2C and B2B companies I help them with their market research (qualitative and quantitative): scoping, design, field management, analysis, reporting, and strategic recommendations. Among other things, I work on satisfaction surveys, customer journeys, concept testing, brand awareness and image surveys, shopper surveys, and win/loss studies.

o Main customers: Altaïr, Coopérative U, Covéa, Europ Assistance, Hachette, LaVie, LexisNexis, Petit Navire, RATP, Ripolin, Starwax o Analysis and presentation of quantitative and qualitative research results (Focus groups, online communities, individual interviews, workshops): brand awareness, image, U&A, post-advertising campaign testing, concept testing, customer satisfaction, profiles, customer segmentation, customer experience o Strategic monitoring: web, social media

Management of strategic studies for APEC and on internal training for Orange employees worldwide.

o Monitoring of the Customer Experience for theme parks. o Main clients : Compagnie des Alpes (Parc Astérix, Futuroscope), Looping group (Mer de Sable). o Follow-up of Social listening and implementation of results in Datavisualization platforms.

o Cocedal conseil is a marketing research company specialised in qualitative and quantitative ad-hoc studies and customer relations. Cocedal conseil publishes each year, in partnership with Stratégies magazine, the Qualiweb barometer of the best Customer Relations online and on social networks. o Main clients : Auchan, BNP-Paribas, Colgate-Palmolive, Hachette Education, ECA Assurances, OPPS, Groupe Covéa, Groupe PSA (DS, Peugeot, Citroën), L'Oréal R&D, SeLoger, Télérama, Vente Privée o Surveys: analysis and presentation of results of quantitative and qualitative surveys (Focus groups, Online communities, Individual interviews, Workshops), in the fields of Consumer Goods and Services: international surveys, U&A surveys, concept/innovation tests, brand awareness/image/territory/values, satisfaction barometers, prospective surveys, customer experience (85% B-to-C surveys, 15% B-to-B surveys). o Training in customer relations: diagnosis of the strengths/weaknesses of the quality of customer service (email, telephone, social networks), training of teams to improve performance o Sales: development of email campaigns, new packaged products, drafting of sales proposals, loyalty building, prospecting o Management of various projects: questionnaires, guides, programming via AreYouNet, management of service providers, data processing, reports, oral presentations, moderation of workshops o Management of junior market researchers

o Collection of internal research needs o Preparation of briefings and choice of marketing research companies o Management and quality control of the surveys carried out by the marketing research companies, in accordance with the recommended and selected methodologies o Reporting and communication of results internally, reflections on product/service optimisation o Follow-up of operational actions

Various assignments for market research companies and other types of customers.

o Main customers: advertisers (Chantal Thomass, Institut français de la mode, Fédération française de la Chaussure, La Centrale, Lapeyre, SFR) and market resaerch companies (BVA, GfK International, Ipsos) o Development of turnover in the fields of mass consumption and services: 600 to 900 k€ each year. o Analysis and presentation of marketing research results: awareness, image, usages & attitudes, advertising campaign post-tests, concept tests, satisfaction barometers, consumer behaviour, profiles, multi-sectoral NPS surveys o Analysis of simple and complex statistics: Chi2, typologies... o Management of 2 people.

o Main customers: Axa, Colgate, Disney, Gamm Vert, Nestlé, Nielsen International, Sony o Analysis of quantitative and qualitative results (focus groups and individual interviews), in the fields of Consumer Goods and Services: international surveys, U&A surveys, concept tests, shopper behaviour at the point of sale, satisfaction barometers (85% consumer studies, 15% B-to-B studies). o Development of a portfolio of clients: proposals, loyalty building, prospecting o Management of various projects: questionnaires, guides, service providers, data processing, reports o Management of research managers