Magalie France

La référence française de la thérapie de couple. Coopleo vous connecte avec des praticiens certifiés pour booster votre vie de couple et familiale. Nous offrons des solutions accessibles et fiables pour redonner à chaque couple la force de se construire, de se relever et de se réinventer. + 3000 couples accompagnés + 200 pros certifiés

- Pilotage produit end-to-end : animation de 3 squads pluridisciplinaires (tech, design, data, ops) et gestion d’une roadmap trimestrielle alignée OKR → +40 % de chiffre d’affaires en 2020. - Discovery structurée : boucle continue interviews partenaires / prototypes Figma / tests internes → validation et lancement de 17 nouveaux produits ou parcours en 2 ans. - Instrumentation des KPIs : mise en place du trio Adoption · Rétention · Looker ; revue hebdo pour ajuster priorités et ressources. - Collaboration business : interface avec Sales & Marketing pour boucler pricing et campagnes d’acquisition sur les nouvelles offres.produits pour mesurer l’impact des fonctionnalités livrées (adoption, rétention, NPS). Analyse continue des performances afin d’éclairer les décisions de priorisation produit.

Ma mission : mener des entretiens semi-directifs (recherche utilisateur) pour accompagner le lancement d’un nouveau produit, en validant les usages liés à l’application et au service proposé. Client : automobile

Définition de la vision produit et de la proposition de valeur à partir de recherches utilisateurs. Refonte complète de l'interface et lancement de deux versions de l'application, intégrant huit fonctionnalités clés. Supervision de la QA avant et après le lancement.

NURTURE YOU - Work in cooperation with US Health Coach to market her concept and develop a digital product: • Creation a digital product from scratch. Creation of a fully functional e-commerce site. Cross-functional Product and Project team leader. IRON AFFILIATES - Improvement of the Internal Affiliate Network. • Develop a more efficient integration process, create the right tools and grow the network. Network grew from 6 to 15 stakeholders.

Consumer marketing focused on acquisition and retention CONSUMER INSIGHT ‐ Reduce churn. Data Analysis brainstorms, surveys & data dives. Customer behaviour, background and journey analysis. OFFLINE MARKETING – Customer acquisition & Basket size. Live activity – Build Brand Ambassador team: recruit, implement and coordinate. Door drop, direct mail, leafleting, goodie-bag give-aways & guerrilla marketing that resulted in sign‐up increase. Tracking via coupons. DIGITAL MARKETING - Focus on retention with CRM. Social media - content strategies, planning, grow engagement & organic growth across key channels - Twitter & Instagram. Paid ads on Facebook over two months. NEWSLETTER -­ restructure and retention schemes. Tracking via embedded link. PARTNERSHIP - Acquisition & Brand awareness. Expanding customer database & social media outreach via cross promotions, events & online competition. TRACKING - Main Focus on CPA & ROI. Analysis of channel performances & tracking processes: cost per acquisition, retention rate, lifetime value, repeat order rate, conversion rate, median time between order, discount code usage.

PROJECT MANAGEMENT OFFICE – Establish source of issue and next step. Portfolio analysis of Consumer Health OTC Products with HLPA (High Level Product Assessment) & CPI (Critical Product Issue) tool. Analysis of criticality, monitoring of portfolio performance: identify, collect, deep dive and action plan. PROJECT EXECUTIVE – Focus on good coordination and communication projects. Brief to performance updates to the Quality Review Board and Swiss site Leadership Team. JOINT VENTURE PROJECT – Strategic planning and quality support for business development & license projects. Coordinate with head of projects worldwide and other departments (mainly legal, production and finance), ensure timeline is respected, collect all available data and conduct reverse due diligence.

Supporting the organization of advertising projects: brief with marketing team and photograph, ad mock-up and presentation. Update and presentation of EMEA production kits performance. Setting up database regrouping models, agencies and photographs. Attending contracts negotiations with record label. Interface and follow-up with photography editing department.