Mai Tran

* Identified untapped growth opportunities in e-commerce markets and channels for prescription and Transitions® photochromic lenses, with a strategic focus on the APAC region. * Led 20+ strategic e-commerce audits across EMEA, North America, and APAC (pure players and omni-channel distributors), delivering actionable recommendations to drive commercial activations in line with brand innovation and market-entry strategies. * Hosted meetings and followed 5 key partners in implementing initiatives: Certified Transitions Program, Global Brand Campaign. * Tracked and analyzed e-commerce trends, disruptive business models, competitor strategies, and consumer behaviors in eyewear industry, generating insights to shape agile digital initiatives (e.g., Generative Engine Optimization, AI-driven ROI in B2B sales, Leveraging B2B2C Shopify solution for smart eyewear). * Collaborated with 5+ cross-functional teams to build a roadmap for improving the digital customer journey experience of e-retailers, leveraging AI assistants and subscription models.

* Strategic planning: Identified growth opportunities, built a robust forecasting model, and formulated comprehensive quarterly strategies covering assortments, merchants, campaigns, and logistics, driving GMV growth for Home & Living. * Business performance monitoring and data analytics: Utilized internal BI tools and SQL to produce weekly and monthly reports covering key business metrics of traffic efficiency, live-video-shopping card channels, merchant operations and incentive initiatives. Directed the implementation of action plans for account management teams and offered timely recommendations, exceeding annual GMV target. * Seller Program management: Designed, set up target, launched and optimized ROI for high-impact initiatives that fuel product assortment expansion, merchant acquisition and tier level-up for Home & Living category with hands-on execution process. * Budget Optimization: Led quarterly budget reviews and crafted a cost optimization framework using regression analysis. Monitored CIR and budget allocations across the subcat team, which boosted ROI while meeting commercial objectives. * Coordination: Collaborated with cross-functional teams to implement and customize regional projects, including ‘Advertising Level Up’, ‘Affiliate Match-Making’ and ‘Free Shipping Program’, exceeding adoption and GMV targets.

Analyzing statistical data and metrics for brand health track studies specializing in FMCG industry. Deeply diving into client’s problems in terms of brand performance. Consulting and compiling reports about solution for penetration and media optimization.

Teaching English to adults and supporting foreign teachers in classes. Encouraging students to learn and organizing activities to help them improve their languages. I received well-performing assessment and improved my time-managing, problem-solving skills.