Maïmouna GARY
Product Owner | Product Manager
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Depuis maintenant 10 ans, j’accompagne les entreprises dans le pilotage de produits et projets digitaux à fort impact. Aujourd’hui, j’interviens à la croisée Produit + IA + Processus métier : j’aide les équipes à identifier les bons cas d’usage IA, à les cadrer avec des KPIs clairs, à les déployer dans les outils existants… et surtout à les faire adopter sur le terrain. Mon approche est pragmatique et collaborative : partir des irritants réels, aligner métiers / data / tech, tester vite (MVP),
Expérience de travail
Freelance
juil. 2018 - Présent
8 ans 4 mois
69340 Francheville, France
PRODUCT OWNER | PRODUCT MANAGER
août 2018 - Présent
8 ans 3 mois
69340 Francheville, France
CLIENT PARFUMS CHRISTIAN DIOR: Monitoring and prioritization of the product backlog. Facilitation of business workshops and UX/UI workshops. Formalization of requirements, writing of user stories and acceptance criteria. Grooming of user stories. Daily management/support of the development team (7 developers). Participation in agile rituals (sprint planning, daily meetings, ...). CLIENT ALLIANZ TRADE: Identify and support regions on new opportunities/needs. Structure, support, and manage business needs with business teams. Gather requirements from business units. Development and prioritization of features. Construction of the roadmap and backlog for all digital products. Ensure alignment with business teams and Product Owners. Support business units in testing strategy. Monitor and evaluate product performance (KPIs, data reporting). Design and improve customer journeys. CLIENT FRANCETÉLÉVISIONS PUBLICITE: Monitoring and prioritization of the product backlog. Facilitation of business workshops and UX/UI workshops. Formalization of requirements, writing of user stories and acceptance criteria. Grooming of user stories. Daily management/support of the development team (7 developers). Participation in agile rituals (sprint planning, daily meetings, ...). CLIENT BPIFRANCE: Participation in the development of new features. Breakdown of the roadmap, features, and user stories. Collection and analysis of business requirements and writing of functional specifications. Facilitation of business workshops and formalization of requirements. Business assistance from requirement gathering to production deployment phase (end-to-end project monitoring). Writing of test cases and recipes to ensure compliance. Post-production monitoring (handling bugs and anomalies).
DIGITAL MARKETING PROJECT MANAGER
juil. 2018 - Présent
8 ans 4 mois
69340 Francheville, France
Implementation of measures to ensure site visibility and increase the number of leads. Creation, monitoring, and optimization of paid acquisition campaigns: SEA (Google Ads, Bing Ads), Native Ads (Outbrain, Taboola), Affiliate Marketing. Analysis of SEA conversions (Google Analytics). Optimization of natural SEO (semantic optimization, technical SEO optimization, internal linking) + Off-site optimization (backlink research). Proposal and writing of SEO content. Analysis of SEO performance (Ahrefs, Ubersuggest). Log analysis (OnCrawl, Google Search Console). Social media management (Facebook, LinkedIn, Twitter).
DIGITAL MARKETING PROJECT MANAGER
WOJO
oct. 2017 - juil. 2018
10 mois
69340 Francheville, France
In charge of launching the new restaurant ("Le Modjo"). Monitoring the relationship with service providers + budget tracking. Overseeing Press / Blogger events + media partnership follow-ups. Monitoring the communication plan (poster campaigns, flyers, menu design, creation of communication tools, creation of Facebook and Instagram pages, writing the editorial guidelines). Writing content for the blog and for the journal "Le Modjo".
BUSINESS ANALYST
Moody's Analytics
janv. 2017 - oct. 2017
10 mois
69340 Francheville, France
Participation in the development of a new expense management platform. Testing of features to be delivered and monitoring of production releases. Management and consolidation of subcontracting costs. Analysis and monitoring of the budget allocated to subcontractors and their actual expenditures. Construction of reports regarding exceptional situations and non-compliance. Weekly communication with business lines based in London, San Francisco, New York, New Delhi.
INTERNATIONAL EXPERIENCE
Sprout / European Voluntary service
oct. 2015 - oct. 2016
1 an 1 mois
69340 Francheville, France
To improve my English language skills, I spent a year abroad, during which I undertook the following experiences: Three months in Scotland as a volunteer at Leonard Cheshire Disability, an organization based in Edinburgh that assists elderly and disabled individuals. Six months in England as an au pair in central London, where I cared for two children aged 3 and 7. Three months in the United States as a Trip Leader at Sprout, an organization based in New York that offers leisure activities and travel opportunities for individuals with mental and/or physical disabilities.
DIGITAL MARKETING PROJECT MANAGER
Steam'O
oct. 2014 - oct. 2015
1 an 1 mois
69340 Francheville, France
Responding to public tender calls (analyzing specifications + response plan) Creating marketing materials (newsletters, brochures, press kits, emails) Supporting the team and contributing to the group's digital strategy (SEO, SEA) Implementing actions to optimize SEO (techniques, content creation, semantics, internal linking) Writing articles for the website, community management, event organization
EXECUTIVE ASSISTANT AND COMMUNICATIONS
SNCF
oct. 2012 - oct. 2014
2 ans 1 mois
69340 Francheville, France
Physical and telephone reception, scheduling appointments, and managing directors' calendars Drafting and writing letters, memos, and meeting minutes Handling mail and managing emails Organizing events and business trips, arranging meetings (booking rooms, etc.) Various communication tasks (creating informational materials, badges, etc.)
Formation
Conservatoire National des Arts et Métiers
Business Analysis and IT Project Management Support
2020 - 2021
1 an
Marcorel
Front-end developer | UX/UI Design
2018 - 2018
1 mois
University of Montpellier
Master 2 in Business Marketing
2017 - 2018
1 an 1 mois
Conservatoire National des Arts et Métiers
Master 2 in Business Marketing
2016 - 2017
1 an 1 mois
UVSQ Université de Versailles Saint-Quentin-en-Yvelines
Bachelor in Project Management
2014 - 2015
1 an 1 mois
CFA ACE Expert
High National Diploma Assistant Manager
2012 - 2014
2 ans 1 mois
Fernand Léger High-School
Preparation for the nursing entrance exam
2009 - 2010
1 an 1 mois