Maïwenn Lecomte

Fractional Head of Sales & GTM Advisor J’interviens auprès des éditeurs SaaS B2B quand le moteur commercial doit être lancé, structuré ou débloqué. • Diagnostic GTM · 2 à 3 semaines Audit de l’offre, du pricing, du pipeline et du process de vente qui débouche sur un diagnostic sans filtre et une feuille de route opérationnelle à 90 jours. • Pilotage commercial en temps partagé : Je pilote votre activité commerciale comme un Head of Sales intégré : pitch et argumentaire, définition de l’ICP et du ciblage, mise en place et adoption du CRM, revue et suivi du pipeline, prévisions, management et montée en compétence de l’équipe, recrutement. • Lancement de marché · nouvelle offre, nouveau segment, nouvelle géographie Je combine sales, marketing et partenariats pour créer de la traction rapidement : positionnement, plan d’acquisition, événements, activation d’un réseau d’agences, d’intégrateurs et de cabinets conseil, premiers deals. • Accompagnement ciblé · forfait Revue de pipeline, refonte du pitch, structuration du process de vente, recrutement commercial. Pour les équipes qui ont besoin d’un regard expert sans mission longue.

BigCommerce enables companies to create, manage and develop online stores with industry-leading performance, enterprise-class functionality and open platform architecture through APIs. As the country sales lead on the French market my role was : Business development and Go To Market strategy : - Identifying the company's positioning on the French market / Targeting accounts and implementing sales strategies (outbound, inbound, partners, events, marketing, etc.). - Management of end-to-end sales cycles (including RFIs/RFPs) for merchants from Mid-Market to Enterprise - Reporting: analysis of figures and sales meetings on monthly and quarterly sales forecasts - Recruitment of a local team (SDR, partners, solution engineers, marketing), matrix management (5 people) - Recruitment of around thirty customers in the French market Partnership management - Management of partners and co-sales strategy in conjunction with dedicated team (+30 local strategic partners - integrators and technology). Marketing - Participation in marketing events: trade shows (Paris Retail Week, Tech for Retail, Monaco One to One), conferences, webinars, etc. with speaking engagements.

Contentserv is a PIM - DAM or MDM software product headquartered in Germany (MUNICH) with around 300 customers worldwide. Reporting to the Sales Director based in Germany, I took over the management of the French market with the following missions: Sales management of the French market: - Set up targeted prospecting campaigns on the French market in conjunction with the company's various departments (marketing and business development): retail and industry, large accounts only (sales>100 million/year) - Partnership management (integrators and consulting firms, +10 in pure recruitment) - Complex sales cycle: demonstrating the added value of the solution, managing the sales cycle, negotiating prices and contracts.

Based in Paris, Lille and Montpellier, Dn'D is an agency specializing in BtoC and BtoB consulting, design, development and support. The agency has been creating E-Commerce sites since 2004, for brands ranging from luxury goods to retail and consumer goods. Expertise in : Audit, Consulting & Strategy, Web Design, Development, Connection (ERP, CRM, PIM, E-Logistics ...) Partner of Adobe Commerce (Ex Magento) (E-commerce), Akeneo (PIM) and Oro (B2B) - Sales development on the French market for replatforming, new website, PIM... - Opening of Nantes office

Akeneo is an Open Source Product Information Management system (also known as PIM, PCM or Products MDM). It is a tool that helps companies to centralize and harmonize all the technical and marketing information of their catalogs and products. Role : - Develop the business on the french market : mainly retail clients but also manufacturers, turnover >50 millions, multi channel. - Work with the extended team (presales, CSM, marketing...). - Work closely with strategic partners (System Integrators and consulting firms) to identify and close commun opportunities - Handle opportunities in a complex sales cycle : demonstrate the added value of the solution, run the full sales process, negotiate pricing and contracts and close the deals. - Grow the business with existing strategic clients - Forecast and report on sales activities and opportunities in pipeline

Synodiance is a webmarketing agency specializer in SEARCH (SEO,SEA, SMO) My role as an account manager: - Coordinating the day-to-day management of on-going marketing projects including formulating execution strategies and collaborating with the client - Growing client relationships and business - Facilitating the interaction between SEO/SEA Expert and client team members - Managing a variety of marketing projects including : SEO, SEA, SMO, website upgrade... - Ensuring all projects meet deadlines and stay within budget - Providing updates to all parties and ensuring smooth project workflow - Ensuring that the strategy and branding is carried through on every aspect of every project

Lengow is a solution for better profitability of e-commerce website online campaigns, to distribute their product catalogues on all comparison shopping sites, marketplaces, affiliate networks, social networks and sponsored links. - Business development from outreach to post sales relationship - Train new users and advice them about how to get the best marketing campaign ROI.

WDM DIRECTINET is a leading company providing CRM solutions to manage and reach the customer to the most profitable way. Missions: - Develop new business through new client acquisition by outbound and inbound management. - Maintain and develop business a portfolio of existing clients using the company'solutions. - Respond to briefs and write recommendations for marketing campaigns for clients during RFP processes (data collection, databases rent, file audit, data cleansing, data enrichment…)