Majid Khloufi

Directeur des opérations E-commerce et Marketplace

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Sites internet e-commerceCustomer SuccessGestion de projet - PMOGoogle AdsYoutube AdsSalesforceHubspotGoogle Tag ManagerGoogle AnalyticsSEMrushLinkedIn AdsMeta AdsTikTok AdsMailChimpKlaviyoStratégie & Consulting

Langues

FrançaisAnglais

À propos

Introduction

E-commerce and marketplace operations director with 10+ years driving digital transformation across beauty, fashion, and tech sectors. Led marketplace launches reducing deployment time by 60% and managed P&L for major brands like Dr Pierre Ricaud. Ready to optimize your marketplace strategy and accelerate growth through proven omnichannel expertise.

Liens

Expérience de travail

Expert Marketplace

FREELANCEFreelance

déc. 2022 - Présent

3 ans 11 mois

Paris, France

- Accompagnement des vendeurs Expertise dédiée au soutien opérationnel et stratégique des marques et commerçants sur les marketplaces : • Intégration complète des vendeurs : sourcing, onboarding, formation aux process plateformes (Amazon, Rakuten, Fnac, Cdiscount, Bol, Veepee…). • Création et optimisation de catalogues produits (fiche, stock, tarif, visuels) • Mise en place de processus logistiques, SAV et retours • Support structuré sur le suivi des performances : CA par vendeur, taux de retour, taux de service • Coordination de prestataires externes (tech, logistique, paiement…) - Accompagnement des marketplaces Accompagnement stratégique et opérationnel des plateformes (B2B/B2C, produits/services) : • Contribution à la création ou refonte de marketplace : définition des fonctionnalités, pilotage des interfaces (flux, logistique, finance, interface…) • Construction de la roadmap e-commerce & marketplace, alignement tech, IT, digital ** ** • Pilotage opérationnel : coordination avec agences, optimisation UX, ergonomie, gains de conversion • Élaboration et suivi des stratégies webmarketing : SEO, SEA, display, social media • Analyse concurrentielle et recommandations d’évolution pour rester compétitif • Tableau de bord & reporting pour le pilotage global du projet ⸻ ✨ Compétences & outils maîtrisés Mirakl, Izberg, Amazon Seller Central, Bol.com, La Redoute, Ebay, Rakuten, Octopia (Cdiscount) Shopify, PowerBI, Excel, Notion, SAP, Magento 2, Lengow.... Plus de 10 ans d’expérience dans le digital et plus de 7 ans dans l’e‑commerce / marketplace Accompagnement de plus de 20 marketplaces (B2B et B2C) ** **- Accompagnement des vendeurs Expertise dédiée au soutien opérationnel et stratégique des marques et commerçants sur les marketplaces : • Intégration complète des vendeurs : sourcing, onboarding, formation aux process plateformes (Amazon, Rakuten, Fnac, Cdiscount, Bol, Veepee…). • Création et optimisation de catalogues produits (fiche, stock, tarif, visuels) • Mise en place de processus logistiques, SAV et retours • Support structuré sur le suivi des performances : CA par vendeur, taux de retour, taux de service • Coordination de prestataires externes (tech, logistique, paiement…) - Accompagnement des marketplaces Accompagnement stratégique et opérationnel des plateformes (B2B/B2C, produits/services) : • Contribution à la création ou refonte de marketplace : définition des fonctionnalités, pilotage des interfaces (flux, logistique, finance, interface…) • Construction de la roadmap e-commerce & marketplace, alignement tech, IT, digital ** ** • Pilotage opérationnel : coordination avec agences, optimisation UX, ergonomie, gains de conversion • Élaboration et suivi des stratégies webmarketing : SEO, SEA, display, social media • Analyse concurrentielle et recommandations d’évolution pour rester compétitif • Tableau de bord & reporting pour le pilotage global du projet ⸻ ✨ Compétences & outils maîtrisés Mirakl, Izberg, Amazon Seller Central, Bol.com, La Redoute, Ebay, Rakuten, Octopia (Cdiscount) Shopify, PowerBI, Excel, Notion, SAP, Magento 2, Lengow.... Plus de 10 ans d’expérience dans le digital et plus de 7 ans dans l’e‑commerce / marketplace Accompagnement de plus de 20 marketplaces (B2B et B2C) ** ** Logo de Entrechasseurs

Marketplace Manager

Entrechasseurs

janv. 2021 - août 2021

8 mois

- Coordination of the functional and technical implementation of the project in conjunction with the partners; - Recruitment and supervision of the team required for the marketplace project; - Identification, integration and development of the commercial relationship with strategic sellers: brands, resellers, e-merchants, aggregators, etc. - Promotion of the visibility of marketplace offers on and off the website; Managing the growth of the marketplace; - Conduct business analyses and implement action plans to improve the performance of the marketplace and its team; - Monitoring the quality of the site and its offer; - Monitoring and managing commercial performance: CA, CA/seller monitoring, return rate; - Monitoring the evolution

E-retail Manager

Groupe Rocher

janv. 2019 - déc. 2020

2 ans

Head of brand development at Dr Pierre Ricaud, Daniel Jouvance and ID Parfums on Marketplaces through the different phases of commercial lead, integration and operational management. Responsibilities: - Development of new Marketplaces and wholesales business - Research and is strength in proposing new growth opportunities Marketplace - Design and coordinate the roadmap with internal digital, IT and market teams - Identifies Omnichannel project opportunities with partner sites. - Business project manager for development projects Marketplaces Operations Lead : - Definition of the best assortment on the Marketplaces by coordinating with the commercial teams of the brands Dr Pierre Ricaud, Daniel Jouvance, ID Parfums and the merchandising teams. - Lead the referencing of products on Marketplaces, coordinates with the flow integrator in order to optimize the visibility of articles quickly (product descriptions, prices, photos, stocks, etc.) - Implements marketing actions on the Marketplace, - Guarantor of the smooth functioning of the flow, logistics, finance and customer service interfaces between brands and Marketplaces. - Head of Stock Marketplace Health and management via SAP and other group tools - Analyses the results and develops a good understanding of the evolution of the business. - Management of the P&L Supports the digital strategy of global brands : - Planning and animation of workshops and steering committees - Created and follows the Marketplace dashboard internationally - Monitor the best practices of the cosmetics industry and marketplaces in general.

Operation marketplace manager

IZBERG Marketplace Platform

févr. 2015 - déc. 2018

3 ans 11 mois

The IZBERG platform is the e-commerce solution specialized in marketplaces It allows to import and sell thousands of products every day and to optimize its multi-channel strategy and customer experience. - Management of a client portfolio in the BtoB and BtoC and in the sectors of fashion, parapharmacy, high tech, spirits, C.E, hunting, riding, environment, sport, childcare, organic, automotive... - Supporting the integration into the transformation and/or creation of an e-commerce marketplace site. - Trainer on best practices e-commerce/ marketplace (performance audit, strategic planning, analysis of KPIs, increase in turnover, recruitment of merchants, on-boarding sellers, integration of product/offer flows - services/offers, commercial animation, invoicing...). - Detection of new business opportunities, promotion of new features and anticipation of future needs. - Customer billing monitoring. - Management of technical teams and accounts manager teams: transversal management. - Management of the after-sales teams - Strengthening partnerships (Lengow, Shopping feed, Neteven, Google Shopping...). - Creation of technical training materials on the use of the IZBERG platform. - IZBERG Marketplace Functional Management Trainer

Project manager Web-marketing/ E-commerce

Pixika

mars 2014 - mars 2015

1 an 1 mois

PIXIKA is the European leader in the manufacture and production of accessories and custom electronics. Over the years, our product range has evolved closer to the best technologies and trends with first the emergence of USB sticks, then all a range of charging accessories (powerbank, induction charger), audio (speakers, headphones) without forgetting connected objects (connected bracelets) and phone accessories. - Sales management on marketplaces in Europe in the BtoC sector and Asia in BtoB (Amazon, Priceminister, Cdiscount, Fnac, Alibaba...) - BtoB and BtoC e-commerce project management; - Implementation of Marketing Automation campaigns - Strategic marketing (definition of features, pricing, promotion, stocks, etc.) - Operational Marketing (Partnerships, events, recruitment operations...) - Creation and animation of an E-boutique - SEO / SEM / SMO

Digital project manager

Havas Factory

oct. 2012 - oct. 2013

1 an 1 mois

Digital project management - Organisation and animation of steering committees - Drafting of deliverables (specifications, schedule, report, storyboard...) - Transversal management - Monitoring of the front end and the back end - Budget and customer relationship management

Junior webmarketing officer

FullSIX Groupe

avr. 2012 - oct. 2012

7 mois

- Development of the web strategy. - Animated player community Facebook Twitter for Urban Safari (iPhone game). - RP Digital - B.O management of the application (typo 3) - Website management www.urban-safari.fr - Content creation

Learning Content Developer

EF

mars 2011 - août 2011

6 mois

- Design and development of English test questionnaires - Correction and layout of training materials - Online teacher scoring - Re-profiling of e-learning tools

Web marketer - Community manager

Tangle, Inc.

sept. 2008 - août 2010

2 ans

- Development of the Internet communication strategy; - Brand promotion at fairs such as the Marseille Fair and other local events - Community management of the brand’s social networks and their blog /forum - Creation of POS cards, business cards, T-shits and various goodies.


Formation

Sup de Pub

MBA - Master of Business Administration

2014 - 2015

1 an 1 mois

INSEEC MSc

Master of Science (MSc) & (MBA) Master of Business Administration

2014 - 2015

1 an 1 mois

Sup de Pub

Master web project and E-business

2012 - 2013

1 an 1 mois

Sup de Pub

Bachelor

2011 - 2012

1 an 1 mois

ALTERNANCE EXXECC

BTS (Advanced Technician Certificate)

2008 - 2010

2 ans 1 mois

Université de Provence

Sociology

2006 - 2008

2 ans 1 mois

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