Mandeep Tanwar

- Own the global paid media strategy across 12 European markets for EUROPCAR Group’s portfolio of brands, including EUROPCAR, GoldCar, MyEUROPCAR, EUROPCAR on Demand, and GoCar, ensuring consistency of positioning and performance at scale. - Manage end-to-end campaign execution across DV360, Criteo, Meta and Google ads, while also piloting emerging platforms such as TikTok ads, LinkedIn ads, and programmatic partnerships with publishers like Orange, Se Loger, Snapchat, and Exte. - Coordinate closely with local marketing leads and media agencies to tailor and deploy multichannel campaigns adapted to regional needs, while maintaining global brand integrity. - Lead the creative strategy process in collaboration with the internal Creative Studio, briefing and validating assets adapted to each platform’s requirements and audience behavior. - Developed and implemented A/B testing frameworks to optimize ad formats, creative hooks, copy, and placements, contributing to consistent improvements in CTR, ROAS, and CPL across key campaigns. - Conduct ongoing performance monitoring, budget allocation, and KPI analysis, building and maintaining dashboards in Looker Studio (Google Data Studio) and collaborating with data teams to surface actionable insights. - Served as key stakeholder in agency relationships, driving alignment on media planning, quarterly business reviews, and continuous campaign optimization cycles. - Contributed to EUROPCAR’s recognition by Meta as a 2024 Best Case Study, highlighting innovative use of platform tools and above-benchmark performance metrics.

- Corporate Communications: Developing and publishing weekly internal newsletter to ensure clear and timely communication within the organization. - Leadership Communications: Assisting senior leaders in crafting key messages and delivering them to employees effectively. - Event Management: Organizing internal events aimed at fostering employee engagement. - Providing comprehensive support in developing and enhancing PowerPoint presentations, including distribution lists, event proposals, internal reports, and surveys to facilitate effective communication and decision-making within the organization.

- Developed and executed a successful social media campaign for clients that resulted in a significant increase in website traffic and online engagement. - Assisted in the creation and design of various marketing materials such as brochures, flyers, and presentations. - Contributed to the creation and management of client's content calendar and actively engaged with online audiences and communities to increase brand awareness and drive engagement. - Coordinated and assisted in the organization and execution of events such as webinars, networking events, and product launches. - Utilized analytics tools such as Google Analytics and Mailchimp to measure campaign performance and provide regular reports to clients. - Managed and trained a team of interns on various digital marketing and communication tasks and skills. Client portfolio: AlterPharma, Pernod Ricard, Cellular Agriculture Europe, NECSTour, Seldia, and Metal Packaging Europe

- Led the development and implementation of a comprehensive digital marketing strategy for a luxury boutique in India, resulting in a 35% increase in online sales during the COVID pandemic. - Conducted market research and competitor analysis to identify target audiences, develop customer personas, and create targeted marketing campaigns that effectively engaged customers and increased brand awareness. - Collaborated with the creative team to develop visually appealing and engaging content for social media platforms, resulting in a 45% increase in social media followers and a 25% increase in website traffic. - Managed SEO and PPC campaigns across multiple platforms, including Google Ads and Facebook Ads, to increase website traffic, drive sales, and optimize return on investment. - Oversaw product management and inventory management to ensure that the boutique's product catalog was up-to-date and well-maintained, resulting in improved customer experience and increased customer satisfaction. - Developed and executed virtual exhibition and sales campaigns to drive engagement and sales during the pandemic, resulting in a 50% increase in online sales and a 30% increase in customer engagement. - Collaborated with the sales team to provide marketing support and develop sales strategies that effectively promoted the boutique's luxury products to a wide range of customers. - Conducted regular performance analysis and reporting to measure the effectiveness of marketing campaigns and identify areas for improvement, resulting in continuous improvement of the boutique's digital marketing efforts.

- As an SPRO investigator, accurately translated a variety of French-language documents provided by sellers into the target language. - Conducted comprehensive investigations of seller accounts on the FR marketplace to evaluate the quality of their products and identify any potential risks associated with the sellers. - Developed and maintained relationships with sellers, communicating with them effectively to resolve any issues or concerns they had and ensuring that they understood Amazon's policies and requirements. - Proactively identify opportunities for process improvement, developing and implementing new procedures and tools to increase the efficiency and effectiveness of investigations, resulting in increased productivity and improved quality of investigations. - Consistently met or exceeded performance targets, including productivity, quality, and customer satisfaction metrics, demonstrating a strong work ethic, attention to detail, and a commitment to delivering high-quality results.

- Led the online campaigning efforts for the Viacom 18 brand on various social media platforms, creating and implementing comprehensive digital marketing strategies to increase brand awareness and engagement. This included identifying target audiences, developing customer personas, and creating targeted campaigns to effectively engage customers and increase brand loyalty. - Organized a variety of on-ground events, collaborating with various college cultural festivals to promote the Viacom 18 brand and engage with target audiences. - Developed and executed creative marketing strategies, coordinating logistics, and managing event budgets to ensure successful outcomes. - Spearheaded a network of 40+ campus ambassadors from various colleges across the city of Chennai, providing training and support to ensure that they effectively promoted the Viacom 18 brand and engaged with their peers. Channel portfolio (Pan India): MTV, Comedy Central, Colors TV, VH1, Voot digital platform