Mangali Raja

Project: Loyalty Account Information (Banking & Rewards Platform) Project Description: The Loyalty Account Information (LAI) platform was developed as an enterprise service to provide customer account insights and rewards management. It enabled financial institutions to retrieve and manage account details such as reward balances, eligibility features, and customer-card relationships. The service offered REST APIs to deliver account-related data in real-time, helping banks and partner organizations enhance customer engagement and streamline loyalty programs. Responsibilities: ● Collaborated with stakeholders to gather, analyze, and document requirements for account information and loyalty reward services. ● Created Business Requirement Documents (BRDs), Functional Specifications, and User Stories in Jira. ● Conducted gap analysis to align existing account systems with the new LAI service. ● Facilitated Agile ceremonies including sprint planning, daily stand-ups, and sprint retrospectives. ● Worked with developers and QA to ensure requirement traceability and validate API responses. ● Assisted in UAT planning and execution, ensuring smooth adoption of the solution by business users. ● Suggested UI/UX enhancements to improve customer experience in accessing loyalty information. Business Value Delivered: ● Improved customer transparency by providing real-time account and reward information. ● Reduced manual dependency for loyalty queries, lowering customer support overhead. ● Enhanced customer engagement and retention through better visibility of loyalty benefits.

Project: Easy Deals (Retail & E-Commerce Platform) Project Description: The Easy Deals platform was designed to enhance customer shopping experience by offering personalized promotions, discounts, and retail deals through both in-store and online channels. It allowed customers to view, select, and redeem deals across multiple categories, integrating seamlessly with retail systems, loyalty management, and e-commerce platforms. Responsibilities: ● Conducted requirement gathering sessions with product owners and retail stakeholders to define deal structures and promotional workflows. ● Documented user stories, acceptance criteria, and process flows (UML diagrams) for development and QA teams. ● Collaborated with cross-functional teams to design wireframes and UI mockups, ensuring business requirements were accurately reflected in the interface. ● Maintained and prioritized the Product Backlog in Jira, ensuring alignment with business objectives. ● Supported UAT planning and execution, working with SMEs and end-users to validate functionality. ● Acted as liaison between business stakeholders and offshore development teams to ensure requirement clarity and timely delivery. Business Value Delivered: ● Improved customer engagement and satisfaction through a seamless deals and promotions experience. ● Enabled Colruyt to optimize promotions strategy, leading to better sales conversions. ● Strengthened integration between retail loyalty programs and digital commerce platforms.