Manon Guiol
Brand Content Strategist & Creative Producer
1 recommendation
Salary / Daily rate
1 person recommend
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
You want to grow your business, but your editorial direction lacks clarity, your content is piling up without a coherent thread, and your brand voice remains inconsistent. That's where I come in. As a Brand Content Strategist and Creative Producer, I help brands build and deploy their editorial strategy.
Work experience
Digital Marketing & Brand Content Strategist
FreelanceFreelance
Sep 2024 - Present
2 years 2 months
Remote
Brand Content Strategist and Creative Producer, I help brands structure their editorial strategy and produce their social media content. Recent work: • TrackAd (B2B SaaS, marketing data & attribution): LinkedIn content strategy, post and carousel production, monthly newsletter, vendor coordination and media partnerships. Results: LinkedIn impressions x3, engagement rate 11% to 25%. • Baladina (menswear, e-commerce): brand platform, social media strategy, launch shoot coordination, organic content production, Shopify website creation. Result: 2/3 of inventory sold within 6 months.
Jellyfish
Jan 2021 - Aug 2024
3 years 8 months
Paris, France
Senior Video Producer
Jun 2023 - Aug 2024
1 year 3 months
Paris, France
Lead producer for brand video content (social, TV, e-commerce, brand). • Full project management: scoping, budgeting, scheduling, vendor coordination. • Active contribution to pitches and new business efforts. • Clients: Apple, Brico Dépôt, Leroy Merlin, Valobat, BNP.
Account Director
Jan 2021 - Jul 2023
2 years 7 months
Paris, France
Led strategic accounts across Europe. • Defined and deployed digital strategies across social media, CRM, e-commerce content and brand platforms. • Coordinated cross-functional teams (media, creative, production, tech) and managed budgets. • Served as primary client contact: strategic advisory, recommendations and relationship development. • Clients: Johnson & Johnson (Neutrogena, Bebe, Le Petit Marseillais), Western Union, Casino.
Account Manager
Nov 2015 - Jan 2021
5 years 3 months
92300 Levallois-Perret, France
Account Manager
Jan 2019 - Jan 2021
2 years 1 month
92300 Levallois-Perret, France
Managed major FMCG and lifestyle accounts. • Defined content strategies across social media, SEO, CRM and influencer marketing. • Coordinated creative, UX and development teams. • Served as primary client contact: strategic framing, recommendations and long-term relationship management. • Clients: L'Oréal, Disneyland Paris, Bel, Tic Tac, Topicrem, Villa Schweppes.
Account Executive
Nov 2015 - Jan 2019
3 years 3 months
92300 Levallois-Perret, France
Managed digital projects end-to-end. • Project scoping, production tracking, internal team and vendor coordination. • Performance monitoring, reporting and client committee facilitation. • Contributed to strategic recommendations and content activations. • Clients: Schweppes, Tic Tac, Bel Group, Danone.
Channel Manager (Youtube & Influence)
Webedia
Mar 2014 - Dec 2015
1 year 10 months
92300 Levallois-Perret, France
Managed a roster of food and lifestyle creators. • Editorial strategy, monetisation and audience growth on YouTube. • Talent recruitment and contract negotiation as part of commercial prospecting. • Contributed to pitches and commercial proposals for branded content and sponsored campaigns.
Digital and content project manager
La blogothèque
Feb 2013 - Jul 2013
6 months
Paris, France
Digital and content project manager
Qwartz
Mar 2012 - Jul 2012
5 months
Paris, France
Education
Institut Ingemedia
Master Information-Communication spécialité e-rédactionnel
2011 - 2013
2 years 1 month
Licenses & certifications
YouTube Certified in Audience Growth
Issued: Mar 2015
Portfolio
TrackAd
