Manon JOUVEL LAUZET

Lafuma Mobilier digitalization : • 4 E-commerce websites: France (2015), Germany and England (2017) Belgium (2018) • 5 showcase websites : Japan, Spain, Italy, Netherlands, United States • Double-digit growth since the opening of the E-Commerce France site in 2015 • Lafuma Group's first e-commerce site (Millet, Eider, Lafuma Outdoor, Lafuma Mobilier and Oxbow) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - My main missions: • Manage all the e-commerce related projets as refit, setting up new tools, optimizations of the current websites. • Animate the different stores: merchandising, cross and up selling, highlighting products, managing locator blinds. • Ensure the dissemination of good information: complete product sheets in accordance with brand messages and user expectations. • Set up various commercial operations: from product selection to price integration, visual adaptation of sites. • Track inventory to ensure optimal product availability. • Stay connected and regularly carry out brand watch (e-reputation / competition / commercial strategy / sector evolution) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - In 2018: graphic redisgn of our digital environment - Piloting the recipe of the 9 sites > Plan and organize the scenarios to be tested and ensure their smooth running on a daily basis > Deal with evolutions and modifications directly with our development agency (ticketing) > Ensure the respect of the specifications for validation of the Go live right in time

2015: Opening of the brand's social networks • Creation and launch of the brand's social network pages (today followed by more than 14000 people) • Establishment of an editorial calendar in agreement with the commercial operations in progress to organize the animation of each network. • Community management and answers to customer questions related to customer service and after-sales service - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2016: Launch of Influencer Partnerships • Deployment of the influence marketing strategy. Management of influencer partnerships from selection to publication. + Operational support for e-commerce: launch of showcase websites, management of international store locators. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2017: Shop Manager • Animation of the e-commerce websites (FR / DE / UK) and showcase websites (US / ES / IT / NL / JP) • Management and integration of the product catalog in its entirety • Establishment of commercial operations • Ticketing and monitoring of websites