Emmanuel Schwab
Senior Marketing Leader | Product Marketing
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Senior marketer based in Paris, expert in Growth & Product Marketing. I help tech brands turn roadmaps into user success: impactful launches, high-ROI acquisition campaigns, and data-driven strategies. Proven track record with Wix Studio (global launch), creative acquisition team scaling during COVID, and Happy in Tel Aviv (+1M monthly reach). Experienced team leader, available for strategic freelance missions (Paris & remote).
Work experience
Wix
Jul 2021 - Present
5 years 4 months
Tel Aviv-Yafo, District de Tel Aviv, Israël
Head of Inbound Marketing (Wix Studio)
Aug 2023 - Present
3 years 3 months
Tel Aviv-Yafo, District de Tel Aviv, Israël
📌 What I did - Led global inbound strategy for Wix Studio. - Designed multi-channel campaigns (email, in-product, events) to drive adoption and engagement. - Produced Open Studio, a quarterly online event → thousands of professionals reached. ✨ Impact: increased adoption on key features. Inbound Marketing, Product Adoption, User Engagement, Go-to-Market, Customer Retention
Head of Product Marketing (Wix Partners - B2B)
Jul 2021 - Jul 2023
2 years 1 month
Tel Aviv-Yafo, Israel
📌 What I did - Owned product marketing for the global network of partner agencies. - Created and ran the Insiders Group to co-develop Wix Studio with top agencies. - Built go-to-market strategies matching market needs. ✨ Impact: product positioning validated and rapid adoption post-launch. Product Marketing, Go-to-Market, Market Research, Customer Insights, Strategic Partnerships
Head of User Acquisition Creative (Wix.com)
Wix.com
Sep 2019 - Jul 2021
1 year 11 months
Tel Aviv-Yafo, Israel
📌 What I did - Led global creative user acquisition strategy. - Built a 12-person creative team in 4 weeks during COVID. - Oversaw performance-focused campaigns and optimized through A/B testing. ✨ Impact: record premium conversions during pandemic growth. User Acquisition, Creative Strategy, A/B Testing, CRO, Marketing Analytics
User Acquisition Creative Manager
Wix
Oct 2017 - Aug 2019
1 year 11 months
District de Tel Aviv, Israël
Happy in Tel Aviv, Founder and CEO
Happy in Tel AvivFreelance
Feb 2014 - Oct 2017
3 years 9 months
Tel Aviv-Yafo, Israel
📌 What I did - Founded and scaled a lifestyle media brand in Tel Aviv → 1M+ monthly users. - Content strategy, community building, brand partnerships. - Monetized through sponsored content and events. ✨ Impact: market-leading brand in 3 years. Content Marketing, Community Building, Brand Strategy, Social Media Growth, Partnerships
Social Media Manager - Spokesperson Unit
Israel Defense Forces
Jun 2013 - Dec 2014
1 year 7 months
Tel Aviv-Yafo, District de Tel Aviv, Israël
📌 What I did - Managed official international social media for the Israeli Army. - Content strategy, community management, rapid-response comms. ✨ Impact: boosted reach and engagement in target markets. Social Media Strategy, Crisis Communication, Global Engagement, Community Management
Education
Université Paris Dauphine - PSL
Master 104
2010 - 2011
2 years
Ecole normale supérieure
L3 M1 M2
2008 - 2011
4 years
Ecole Normale Supérieure - Paris Saclay
Master, Economics - Finance - Management
2008 - 2011
2 years 10 months
University of Paris I: Panthéon-Sorbonne
M1
2009 - 2010
2 years