
Marc Chalon
Senior Data & Analytics Consultant
Salary / Daily rate
Braine-l'Alleud, Belgium
Freelance
Can come onsite
Skills
Languages
About me
Intro
Senior Data & Analytics Consultant with 15+ years of experience transforming data into actionable business strategies. Specialized in CRM analytics, BI solutions, and e-commerce insights, with proven expertise advising major brands like Nespresso and TVH Parts. I deliver data-driven solutions that optimize marketing performance and drive measurable business growth.
Work experience
Project Manager & Functional Analyst
Maison WITTAMERFreelance
Jul 2026 - Present
4 months
Brussels, Belgium
Business Process & E-commerce Transformation Functional Analysis | Business Process Improvement | Project Management - Analysed AS-IS order management processes to understand current workflows, identify pain points, and define short- and long-term improvement opportunities. - Recommended and supported process improvements to simplify order management and increase operational efficiency. - Managed the implementation and launch of an eCommerce website, from requirements gathering and business process definition through testing and go-live. - Coordinated the integration of the online ordering process with existing business systems and modules, working closely with business and technical teams. - Designed and implemented dashboards, KPIs, and reporting to monitor eShop and business performance and provide visibility into key business metrics. - Coordinated business and technical stakeholders throughout the project lifecycle, ensuring requirements were clearly understood, issues were followed up, and deliverables remained aligned with business needs.
Senior Consultant Business, Data & Analytics
Freelance
Sep 2023 - Present
3 years 2 months
Brussels, Belgium
Senior Performance & Data Analyst
TVH Parts Co.Freelance
Mar 2024 - Jul 2026
2 years 5 months
Waregem, Belgium
Support TVH Parts e-com and marketing teams by providing data-driven insights: – Development of SQL and BigQuery queries to provide teams with actionable insights on : • customer’s online purchasing behavior • marketing campaign performance • effectiveness of new online tools – Implementation of an automation process for campaign analysis (banner/emailing) – Design, advise on, and refine KPIs and measurement frameworks
Senior Consultant Data & Analytics
Cassius Data ConsultFreelance
Sep 2023 - Jan 2024
5 months
Brussels, Belgium
– Advising Cassius Data Consult's clients on • leveraging LiveRamp Safe Haven (LSH) tool • making informed and data-driven decisions and developing effective strategies • improving data quality
Nespresso
Mar 2008 - Apr 2023
15 years 2 months
CRM & Data Management
Jan 2014 - Apr 2023
9 years 4 months
BI + CRM & Data Management
Mar 2008 - Apr 2023
15 years 2 months
Business Analyst CRM
Carrefour Belgium
Jan 2005 - Jan 2008
3 years 1 month
Education
Université catholique de Louvain
1999 - 2004
5 years 1 month
Witwatersrand University (South Africa)
MBA, Entrepreneurship & Marketing
2003 - 2003
6 months