MARC TOUMELIN
Expert in B2B Customer Engagement MKT & Sales
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Marc Toumelin holds an MBA from ESCP Business School in Paris and is a Certified Business Coach (RNCP Level 6). With over 30 years of experience in the Information Technology and FMCG sectors, Marc has held senior marketing and sales leadership positions at companies such as Danone, Coca-Cola, Microsoft, ANSYS, and Dassault Systèmes and currently running Customer at the Center, an advisory company supporting deep-tech startups and scaleups in building effective go to market plans, aligning sales
Expérience de travail
Founder
Customer@theCenter
févr. 2021 - Présent
5 ans 9 mois
7620 Paris, Danemark
I created Customer@theCenter to help companies improving their customer engagement to drive revenue. I analyse customer requirements, create the right collaborative framework between sales and marketing teams to build a more consistent customer experience across the revenue stream. Service offered : Change Management · Marketing Strategy · Sales and Marketing Alignment · Business transformation · Customer Engagement· Leadership Development · Sales Enablement · Brand Building · Content Strategy · Product Marketing Consulting · Team Building · Lead Generation Business Consulting · Project Management.
Marketing Vice President, Global Field Marketing
Dassault Systèmes
janv. 2020 - mars 2021
1 an 3 mois
Paris Area, France
I lead the Digital Transformation of the Global Field Marketing Organization - 200+ Reports and 20 People Managers - with a focus on Web Optimization, Content Strategy, Social Media, Marketing Automation and CRM Unification to create seamless and ongoing interactions with our Customer Base leveraging the 3DEXPERIENCE Platform
Marketing Director EMEA
ANSYS, Inc.
oct. 2017 - janv. 2020
2 ans 4 mois
Paris, France
I built the EMEA Marketing Plan for ANSYS, the world leader in Simulation Software, with 30 reports. Together with Sales and Field Engineering Teams, we jointly managed Customer Engagement, across Major Accounts & Channel Partners, with a focus on Industry Marketing, Digital Content, Events and Account-Based Marketing as major Marketing Tactics.
Marketing Director, E-learning EMEA
Microsoft
juin 2015 - oct. 2017
2 ans 5 mois
Paris Area, France
I led the EMEA Readiness Organisation (12 Directs) and partnered with Microsoft Business Leaders - front Line Managers to CVPs - across 30+ Subsidiaries to design and implement Online People Development Strategies to drive Microsoft Digital Transformation across 12.000 Sales, Marketing and Services Employees.
Microsoft
déc. 2003 - juil. 2014
10 ans 8 mois
Paris and CEE
Sales Director, Telecom Carriers Central and Eastern Europe
avr. 2011 - juil. 2014
3 ans 4 mois
Paris and CEE
I drove Microsoft business with Telecom Carriers, and Specialized Retailers in Central Europe and Russia with a focus on Microsoft Mobile Devices & Cloud Services (Azure and Office 365) with 25 directs. I launched Windows Phone Devices in 20 countries.
Marketing Director, Xbox EMEA
janv. 2008 - mai 2011
3 ans 5 mois
I managed the Xbox Line of Business (Console, Games, Accessories & Xbox Live Online Subscription) across EMEA generating $2,1B Annual Revenue. My main focus was to elaborate Global Account Plans (Carrefour, Media-Markt, Fnac, Gamestop), Sales & Marketing Plans with local Field Teams and Global Xbox Business Group and Sales Operations, including Forecast & Supply Chain with our European Operation Center.
Marketing Director, Entertainment Division
déc. 2003 - juil. 2008
4 ans 8 mois
Paris Area, France
Drove the Xbox Business Unit in France, $150m Revenue, $20m Marketing Budget, 8 Directs. Launched Xbox 360 in 2005. Drove Integrated Marketing and Sales Plans on Console, Game, Accessories and Xbox Live.
Marketing Director, Coca-Cola
Coca-Cola
janv. 2001 - déc. 2003
3 ans
Paris Area, France
I managed the Coca-Cola Brand and Profit Center for France, through Integrated Sales and Marketing Plans in strong collaboration with the Bottling Partner. I could also develop iconic Advertising Campaigns and Promotions focussing on teen's preferred center of interest : Sports, Music, Cinema & Video Games.
EMEA GROUP BRAND MANAGER NON CARB. DRINKS
The Coca-Cola Company
nov. 1999 - mars 2001
1 an 5 mois
Brussels Area, Belgium
I developed the non-Carbonated Brand Portfolio of Coca-Cola including Minute Maid, Cappy, Poweraid in EMEA, working on Advertising Campaigns and new Product Developments .
Danone
janv. 1992 - oct. 1999
7 ans 10 mois
Paris Area, France
MINUTE MAID DANONE, France, EMEA Business Development Lead
déc. 1996 - oct. 1999
2 ans 11 mois
Paris Area, France
Minute Maid Danone was a Joint Venture made between the Danone Group and The Coca-Cola Company built to market and sell Chilled Fruit Juices. I drove the Market Opportunity Assessment across Europe and launched the Product in 5 EMEA Countries.
DANONE GROUP, Germany, Senior Product Manager Dairy Products
janv. 1992 - déc. 1996
5 ans
Munich Area, Germany
I managed some iconic Brands of Danone in Germany incuding Dany Sahne and Gervais. I completed a Field Sales Internship for 12 Months where I managed 120 Stores in Direct including orderings and local promotions.
Formation
INSEAD
INSEAD, MOOC, Business Strategy & Financial Acumen
2015 - Présent
11 ans 10 mois
The Wharton School
MOOC, Selling to the C Suite
2016 - Présent
10 ans 10 mois
Microsoft
MICROSOFT, Modern Marketing University, MOOC, Driving Digital Plans
2016 - Présent
10 ans 10 mois
INSEAD
INSEAD, MOOC, Business Model Innovations
2016 - Présent
10 ans 10 mois
IFOD - École des métiers du coaching et de l’accompagnement
Certified Coach RNCP level 2
2022 - Présent
4 ans 4 mois
ESCP Business School
MBA
1989 - 1992
4 ans
Lycée Franco-Allemand
Bachelor of Science
1981 - 1988
8 ans
Portfolio
Omind Neurotechnologies
Directskills
