Marceline LE GAUFEY DANO

– Direction of operations across digital, production and creative departments of 2 agencies (creative and production - circa 120 people) – Change management of the production departments of digital production and content. – Talent growth program developed with HR and Head of HR Creation of a cross talent development plan with head of HR and heads of departments to insure individual growth of talents, learning programs of all employees and optimisation of workforce. – Set up and lead of Professional Development Programs for each employees through the entire company, identifying talents, interests, learnings and training required and follow ups Talent retention – Brand building and culture creation through management techniques and events – Creation of a digital production department of 10 people as a new cost center. – Change management at Csuite level around communication, management of employees for Directors Increase in profitability through respectful management techniques and culture building. – Overseeing the digital production and content departments – Developing the International Creative services for worldwide production. – Set up of Global clients from ideation to delivery of localised campaigns (45+ markets). – Creation of new production services (developing new markets) – Digital Creative Strategy ideation for new clients & pitches – Product Management (automation) #profitabilitythroughhappiness

– In charge of all digital production from creative concepting to delivery, across all agency clients (45+ international and national UK clients) – In charge of synergy building within DDB network and agencies in NYC – Program Manager of internal solutions – Responsible for talent retention & growth, integrated production and training programs (teams and clients) – Digital Production Director on complex projects / multi market deliveries / product development – Creation of the integrated trainees program, coordinating with all heads of departments, and HR

Clients: SSE, Harvey Nichols, Aviva, Sony, VW, Flora ProActive, Foster's, Heineken, Lloyds Banking Group (Lloyds, Halifax), Airways, Samsung USA, Sky Mobile. – Digital lead on Lloyds and Halifax accounts. – In charge of building the digital comms department at Adam&Eve, including all dynamic display across all brands. – Responsible for pricing strategies, rate cards, process and change management. – Responsible for recruitment, processes, brands training, business development, across all brands pushing for online advertising. – Managing a team of 7 producers and overseeing a team of 15 (designers, developers, IT leads, design leads). – Working closely with head of production, Digital lead, Technical Lead and Group business directors. – Producing major comms campaigns including display, DOOH, interactive DOOH, OOH, content for new clients.

Clients: Google Android, SSE, John Smith, The AA, Harvey Nichols, LastMinute.com – Structuring two accounts as digital accounts. Working very closely with Digital technologist, Head of Production, Head of Design, Head of Tech and Business Directors to provide the clients with the best digital advertising for their brands (team building, process implementation, digital training, documentation creation, communication tools, trackers etc). – Digital Executive producer on DOOH projects, digital campaigns (standard, rich media, mobile, HTML5) and web builds for multiple brands (the AA, Lastminute.com, John Smith and others). – Overseeing team of 5 producers, 8 designers and 8 HTML5 developers. – Working on DC, Sizmek, Flashtalking. – In charge of processes and account development. – Pushing for digital new formats, working closely with creative technologists and 3rd party ad servers.

Clients: Apple – Working on an European HTML5 campaign with bespoke builds. – Managing Media agencies, clients, publishers, developers, third party ad-servers. – Reporting to CEO, clients. – Process creation (kanban, reporting tools, briefing docs) – Overseeing european and asian production – Delivery manager, using JIRA for bug reporting.

7 weeks project - team of 6 + external stakeholders. Web build of a platform allowing users to take tests and define a level of english for further online courses. – Managing editorial, developer (front and back end), designers, researcher teams – Reporting to Multimedia Operations Director and Senior Manager overseeing a bigger project including the one handled. – SOW, wireframes, schedule and costs – Matrix creation for global production (Google docs), test plan, bug tracking (Lighthouse software)

– Creative development (creative static masters, digital masters) – Production overseeing and management for all PG worldwide orders. – Delivery manager – In charge of timing plans, quotes, creative and production briefs – Reporting to account director. – Team leader – Change management - top level process discussions and improvement on company and client's processes and tasks to better the partnership – Updating all systems to allow teams and clients to work in the most efficient and time effective way (shared platforms, asset libraries, documentation creation) – Trainings on processes, digital platforms and media type

Youtube Beacons Campaign for UK (Zoella and SMG), Germany (Sami Slimani) and France (Cyprien, Andy, Enjoy Phoenix) – Creative development (copywriting, creative static masters, digital masters, shoot organisation) – Content creation (video, copy, images, creative layout) – Production overseeing and management for Germany and France (1 month from creative concept to delivery) – Delivery manager – In charge of timing plans, quotes, creative and production briefs – Reporting to executive producer and account director.

– Business development – Account creation with the objective of developing it as full services team for the client – Team building and team leading – Responsible for client's training, acting as advisor on their worldwide campaigns – Responsible for worldwide processes, change management for all stakeholders – In charge of creative briefs and creative proposals, masters and supervising production, overseeing two project managers, 1 creative producer, 1 senior flash designer, freelancers

Client industries: luxury, beauty, grooming, laundry Clients: Gucci, Dolce & Gabbana, Duracell – In charge of business development on the P&G account – Responsible for the client relationship, quotes, invoicing, developing commercial relationship with the goal of getting more creative work from P&G and build a trustful relationship, allowing them to believe in the company's ability to propose creative solutions for their new campaigns. Successful outcome being given the creative development of their new luxury campaign. Transforming Tag's role from production agency to full service agency. – Account manager for the above brands. – In charge of masters' development, guidelines, production of all official documents to share with all the P&G offices in the world (order forms, copy decks, workflow and production processes). – Scoping orders, specs, writing of creative and technical briefs for design and development teams. Liaising with media agencies, websites on technical issues and sharing guidance on P&G's rules, acting as a guarantor of the Gucci and Dolce & Gabbana's brand image across all digital orders. – Team manager and team builder (training team on brand, campaign, QA, processes), federating all actors on every single project whether creative or production. – Developing new processes: creation of proper QA processes on all deliverables, training all disciplines and driving them to act as brand guarantors through training sessions and workshop meetings – In charge of financial reporting to P&G Account Director.

Clients: Sky, Xbox, News International – Responsible for creating a process between print and digital, insuring consistency and fluidity in the existing processes. – In charge of scoping projects, defining and editing costs estimates and timelines. Monitoring of project scopes and in charge of the on-time delivery, as scheduled and validated by all parties with a close follow up of client's ad-hoc demands and adjustments regarding the evolution of the project (flash banners and marketing emails) – In charge of weekly meetings with all the actors of the projects, with debriefing validation files sending to ensure full understanding of planning's deadlines and goals. Management of all discipline teams. Daily reporting to the Head of Sales.

Clients industries : Music, culture, entertainment media, luxury, sport. Clients : Cigré, IFIC, Handisport, Lancôme, Laurent Perrier, NT1, Sud Radio Groupe, TMC, Virgin Megastore. – Strategic brand analysis, copywriting, naming. – Writing of benchmarks, brand platform, creative concepts. – Client management – Coordinator – Management of all discipline teams. Daily reporting to the Head of Sales. – Project delivery (digital campaigns, CRM, Web builds) – Project closure