Marcella Capogna

Driving international growth in fashion & beauty | 20+ yrs in sales, Category Management & Account Management | Delivering measurable results, building strong client relationships, fluent DE/EN/FR/IT

Salaire / Taux journalier

77220 Favières, France

Freelance, ouvert au CDI

Expertises

Business DevelopmentStratégie SalesNégociationProduct ManagementBudgétisationSupply Chain

Langues

Allemand (Maternelle)Italien (Maternelle)Anglais (Courant)Français

À propos

Introduction

Sales professional with over 20 years of experience in retail, fashion, and beauty sectors. Expertise in Category Management, Business Development, Account Management, and International Sales Representation. Proven ability to bring products to market successfully on an international scale, with a strong focus on achieving measurable results and driving growth. Fluent in German, English, French, and Italian, enabling effective market development and building long-term client relationships across Europe and beyond. Passionate about delivering tangible business outcomes, optimizing sales strategies, and maximizing performance for both clients and brands.

Liens

Expérience de travail

Business Development & Sales Expert

MCD

oct. 2023 - Présent

3 ans 1 mois

69340 Francheville, France

– Many years of experience in international trade, category management, business development B2C and B2B. – A broad customer portfolio in various areas helps me to start directly with a targeted implementation.

Buisness Development Manager

Tohaa Design

avr. 2022 - juil. 2023

1 an 4 mois

Paris, France

– Exclusive toilet seats designed and signed by artists from all over the world, Art is everywhere...

Exportmanager

LE PRIUS

août 2021 - avr. 2022

9 mois

Paris, France

Retail Account Manager

Groupe Bogart

sept. 2018 - juil. 2021

2 ans 11 mois

Paris, France

Team Lead assortment conception & technical purchase

Das Futterhaus

nov. 2016 - juin 2018

1 an 8 mois

25 Elmshorn, Allemagne

– Project management shop fitting – Project management shop concept development – Development shop optimisation concepts – Project management in-store communication – Project management yearly in-house exhibition – Implementation new shop layouts – Implementation new POS material – Optimisation assortment allocation – Reporting of assortment allocation considering space efficiency by implementing new processes – Development space and assortment planning for new POS – Optimisation shop layout – Lead Tenders – Conditional negotiation – Procurement product carrier – Optimisation product carrier – Development of new product carrier – Process optimisation and reporting – Process implementation – Team development

Category Sales Manager Retail Fashion, Accessories, Parfume, Cosmetics Central Europe

Gebr. Heinemann

juil. 2016 - oct. 2016

4 mois

Hambourg, Allemagne

– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales reporting – Sales increase – POS SAP support

Category Sales Manager Fashion South Eastern and Northern Europe

Gebr. Heinemann

sept. 2014 - juin 2016

1 an 10 mois

Hambourg, Allemagne

– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales increase

Category Manager Fashion South Eastern Europe

Gebr. Heinemann

janv. 2013 - août 2014

1 an 8 mois

Hambourg, Allemagne

– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales increase

Activity Manager Fashion, Perfume, Cosmetics and Liquor, Tobacco and Confectionary

Gebr. Heinemann

juil. 2010 - déc. 2012

2 ans 6 mois

Hambourg, Allemagne

– Promotion planning – Acquisition of brand promotion – Turnover estimation, budget – Determination of promotion assortments – Sales increase

Gebr. Heinemann

août 2007 - juin 2010

2 ans 11 mois

Hambourg, Allemagne

Sales Manager Fashion & Accessories Turkey & Scandinavia

janv. 2008 - juin 2010

2 ans 6 mois

Hambourg, Allemagne

– Outlet support – Supply of goods – Merchandising – Planning and acquisition of promotion – Brand planning and allocation – Sales increase

Team Assistent

août 2007 - janv. 2008

6 mois

Hambourg, Allemagne

– Goods supply – Merchandising support – Outlet support


Formation

Berufliche Schule Am Lämmermarkt

Diploma, Wholesale and foreign trade, International Business / Internationaler Handel

2005 - 2007

2 ans 1 mois

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