
Marcella Capogna
Driving international growth in fashion & beauty | 20+ yrs in sales, Category Management & Account Management | Delivering measurable results, building strong client relationships, fluent DE/EN/FR/IT
Salaire / Taux journalier
77220 Favières, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Sales professional with over 20 years of experience in retail, fashion, and beauty sectors. Expertise in Category Management, Business Development, Account Management, and International Sales Representation. Proven ability to bring products to market successfully on an international scale, with a strong focus on achieving measurable results and driving growth. Fluent in German, English, French, and Italian, enabling effective market development and building long-term client relationships across Europe and beyond. Passionate about delivering tangible business outcomes, optimizing sales strategies, and maximizing performance for both clients and brands.
Expérience de travail
Business Development & Sales Expert
MCD
oct. 2023 - Présent
3 ans 1 mois
69340 Francheville, France
– Many years of experience in international trade, category management, business development B2C and B2B. – A broad customer portfolio in various areas helps me to start directly with a targeted implementation.
Buisness Development Manager
Tohaa Design
avr. 2022 - juil. 2023
1 an 4 mois
Paris, France
– Exclusive toilet seats designed and signed by artists from all over the world, Art is everywhere...
Exportmanager
LE PRIUS
août 2021 - avr. 2022
9 mois
Paris, France
Retail Account Manager
Groupe Bogart
sept. 2018 - juil. 2021
2 ans 11 mois
Paris, France
Team Lead assortment conception & technical purchase
Das Futterhaus
nov. 2016 - juin 2018
1 an 8 mois
25 Elmshorn, Allemagne
– Project management shop fitting – Project management shop concept development – Development shop optimisation concepts – Project management in-store communication – Project management yearly in-house exhibition – Implementation new shop layouts – Implementation new POS material – Optimisation assortment allocation – Reporting of assortment allocation considering space efficiency by implementing new processes – Development space and assortment planning for new POS – Optimisation shop layout – Lead Tenders – Conditional negotiation – Procurement product carrier – Optimisation product carrier – Development of new product carrier – Process optimisation and reporting – Process implementation – Team development
Category Sales Manager Retail Fashion, Accessories, Parfume, Cosmetics Central Europe
Gebr. Heinemann
juil. 2016 - oct. 2016
4 mois
Hambourg, Allemagne
– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales reporting – Sales increase – POS SAP support
Category Sales Manager Fashion South Eastern and Northern Europe
Gebr. Heinemann
sept. 2014 - juin 2016
1 an 10 mois
Hambourg, Allemagne
– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales increase
Category Manager Fashion South Eastern Europe
Gebr. Heinemann
janv. 2013 - août 2014
1 an 8 mois
Hambourg, Allemagne
– Shop planning – Brand and category determination – Brand allocation – Development of concepts – Implementation of concepts – Promotion planning – Turnover estimation, budget – Sales increase
Activity Manager Fashion, Perfume, Cosmetics and Liquor, Tobacco and Confectionary
Gebr. Heinemann
juil. 2010 - déc. 2012
2 ans 6 mois
Hambourg, Allemagne
– Promotion planning – Acquisition of brand promotion – Turnover estimation, budget – Determination of promotion assortments – Sales increase
Gebr. Heinemann
août 2007 - juin 2010
2 ans 11 mois
Hambourg, Allemagne
Sales Manager Fashion & Accessories Turkey & Scandinavia
janv. 2008 - juin 2010
2 ans 6 mois
Hambourg, Allemagne
– Outlet support – Supply of goods – Merchandising – Planning and acquisition of promotion – Brand planning and allocation – Sales increase
Team Assistent
août 2007 - janv. 2008
6 mois
Hambourg, Allemagne
– Goods supply – Merchandising support – Outlet support
Formation
Berufliche Schule Am Lämmermarkt
Diploma, Wholesale and foreign trade, International Business / Internationaler Handel
2005 - 2007
2 ans 1 mois