Marc-Henri Delugeau

I help major brands and groups with analytics implementation, server-side tracking, reporting and data engineering (GA4, Piano Analytics, BigQuery, GTM client & server-side). ➡️ L'Oréal : Lead web analytics & performance, Website Factory (300+ websites) ➡️ L'Oréal : Lead web analyst, Garnier brand (implementation, reporting, dashboarding) ➡️ SNCF (Transilien.com) : Google Analytics 360 → Piano Analytics migration ➡️ Compagnie des Alpes Leisure destinations (Parc Astérix, Futuroscope, Grévin Paris, Walibi, France Miniature, Family Park, Bellewaerde, Chaplin's World) ➡️ Compagnie des Alpes Ski resorts (Grand Massif, La Plagne, Les Arcs, Serre Chevalier, Les Menuires, Méribel, Tignes, Val d'Isère) ➡️ OMNES Education ➡️ Yooz ➡️ Repetto ➡️ The Other Store ➡️ Manufacture Perrin (Berthe aux Grands Pieds, Dagobert, La Chaussette Française, Perrin) ➡️ Data On Duty ➡️ DIFCAM ➡️ Believe 🛠️ Stack: Addingwell, Didomi, Axeptio, Google Analytics 360, BigQuery, Looker Studio, Google Tag Manager (client & server-side), Piano Analytics 💻 Side project: https://lesrecosdufloodcast.wtf

➡️ Led the deployment of Google Tag Manager across Accor's digital platforms ➡️ Managed the transition from AT Internet to Google Analytics 360, enhancing data insights ➡️ Integrated third-party tags to optimize marketing efforts ➡️ Produced data-driven analysis reports for strategic business guidance ➡️ Conducted training for over 100 eCommerce team members on Google Analytics 360, improving data utilization 🛠️ AT Internet, Google Analytics 360, Google Data Studio, Google Tag Manager

➡️ Delivered Digital Analytics consulting across 18 markets, including 7 e-commerce, ensuring roadmap completion ➡️ Managed the transition of analytics tools from IBM Coremetrics to Google Analytics 360, aligning with strategic objectives ➡️ Oversaw web analytics tool implementation, from initial specifications through QA to maintenance, across 18 localizations and various devices 🛠️ Google Analytics 360, Google Tag Manager, IBM Coremetrics

➡️ Coordinated e-CRM campaigns across 23 websites ➡️ Played a key role in developing diverse strategies for traffic and client acquisition, including SEO, affiliate marketing, email campaigns, and viral marketing ➡️ Managed monthly dashboard analysis and optimized reporting processes

➡️ Coordinated the relational program for Yves Rocher's mail-order website ➡️ Developed animations, websites, and online shops to support commercial offers and loyalty programs ➡️ Worked closely with design and technical agencies to bring projects to life ➡️ Oversaw all operations, including newsletters, electronic brochures, and web pages ➡️ Played a key role in launching the new website www.yves-rocher.fr/courrier, from testing to setting up commercial offers and communication tools

➡️ Participated in canvassing new partnerships for the Ligue 1 football team Stade Malherbe de Caen ➡️ Contributed to marketing initiatives and client follow-ups