Marco Bonifacio
Senior Growth Marketing Manager | CRM & Automation
Salaire / Taux journalier
Milan, Italie
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Marketing strategist with 6+ years driving e-commerce growth and automation. Reduced CPA by 70% within weeks, achieved 195% YoY sales growth, and built scalable automation systems connecting APIs and CRM. Expert in performance marketing, conversion optimization, and growth strategy to maximize ROI.
Expérience de travail
Growth Marketing Manager
FreelanceFreelance
juil. 2025 - Présent
1 an 4 mois
Nice area, France & Milan, Italy
- Built in 7 days an automation connecting n8n, business management software, and WhatsApp API to contact clients automatically, enabling business growth and scalability - Owning end-to-end growth initiatives across paid acquisition, funnel optimization, landing pages, CRM, and automation, designing and scaling multi-channel campaigns
Senior Marketing Manager - Italy
SYMBIONT
nov. 2022 - mai 2024
1 an 7 mois
- Launched first EMS digital fitness service in a startup environment, leading go-to-market strategy, performance marketing, and CRM across B2C, B2B2C and B2B, building a team of 4 - Reduced CPA by 70% within 4 weeks of launch by designing a marketing funnel with retargeting and automated email workflows - Drove customer acquisition via lead generation and events (90% for openings, 10% for existing, record 20+ B2B openings), optimizing landing pages (UX/UI, copy, SEO) and automating CRM database - Led agency and creative teams to create content, test and run 50+ multi-channel campaigns (social, search, and digital media), optimizing budgets to maximize ROI and conversions - Managed ~40 franchisee marketing programs, using consumer insights, market research, and target analysis to drive demand generation and improve prospect engagement
Rinascente
sept. 2019 - oct. 2022
3 ans 2 mois
Head of Digital Merchandising
juil. 2022 - oct. 2022
4 mois
- Directed the digital merchandising team of 13, assigned 4 roles, and reported to the CFO - Led the full automation project of the product listing process, coordinating an internal task force and an external software house to reduce team workload of 50% - Onboarded the first major brand partner (10% of Women's sales) onto the online marketplace
Digital Merchandising Controller & Category Merchandiser
janv. 2022 - juil. 2022
7 mois
- Supervised reporting, performance analysis, and Home & Food categories. Led a team of 4 - Cut reporting time by 50% by integrating Google Analytics and Magento data into MicroStrategy for the first time via Google Sheets automation - Created 5 new reports used weekly by the entire Merchandising team, improving accuracy and enabling data-driven decision-making - Achieved an 80% YoY increase of sales in the Home category, e-commerce ranked 2nd out of 10 stores during the key Home Essentials promotion
Digital Category Merchandiser
déc. 2020 - déc. 2021
1 an 1 mois
- Managed Home, Food and Beauty categories (43% of sales, 400+ partner brands) in a fast-paced environment, managing and mentoring a team of 3 - Achieved the highest YoY sales growth in managed categories: +195% vs. 66% in other categories, with Home posting the largest increase (+6pp) to the sales mix - Optimized journey based on client insights, feedback, and competitor research, improved SEO and UX, and partnered with the marketing agency to boost campaigns for 9K+ products - Led competitive wine pricing analysis (80% of Food sales) and limited-edition champagne launches (20% of sales), achieving 1st place in sales among 10 stores
Digital Merchandiser Assistant
sept. 2019 - déc. 2020
1 an 4 mois
- Delivered Rinascente’s end-to-end e-commerce launch, building Italy’s premier department store’s online presence in 9 months - Automated listing process using Excel templates, enabling 2,5K product uploads in 2 months, saving €120K+ in external costs, and creating a scalable process for the future
Finance Intern
Versace
avr. 2019 - août 2019
5 mois
Assistant Buyer Intern
Rinascente
févr. 2018 - juil. 2018
6 mois
Formation
Università Bocconi
Master of Science - MS
2016 - 2019
2 ans 7 mois
National Taiwan University
Exchange Program
2017 - 2018
5 mois
Università Bocconi
Bachelor's degree
2013 - 2016
3 ans 2 mois