Marco Moretti

Founder

Salary / Daily rate

Paris, France

Mobility: Barcelona, Milan, ...

Freelance, open to permanent contract

Can come onsite

Skills

SalesforceDigital TransformationAISalesforce Marketing CloudSalesforce Sales CloudBusiness TransformationManagement ConsultingBusiness AnalysisChange ManagementData AnalysisCRMMarketing StrategyPythonMicrosoft TeamsNegotiationOrganizational DevelopmentCustomer ServiceDesign ThinkingProcess ImprovementOperations

Languages

English (Native)Italian (Native)FrenchSpanishDutchHebrew

About me

Intro

Most AI-transformation value is lost in the gap between the boardroom and the build. The strategy deck says "agentic CX"; the implementation stalls because the data foundation was never there. Closing that gap is my work.What I bring is a rare pairing: the board-level conversation on AI strategy, and the hands-on architecture that delivers it. Advice and build, in the same hands.I also build in the open: illuminate, an open-source AI analysis tool; an adversarially fact-checked whitepaper on agentic-OS architecture; and a working agentic operating system I run my own practice on. I believe the most credible voice on enterprise AI is one that ships, not just advises.In practice that means architecting the data layer first, then designing the agents on top. On Salesforce that is Data Cloud (Data 360) and Agentforce, where I am certified on both. The principle holds off Salesforce too: no agentic value without a data foundation.15+ years across consulting and operational leadership, P&L ownership, multi-country delivery, in Retail & e-commerce, Luxury/Beauty, Life Sciences, and Consumer Goods. I work in French, Italian, Spanish, and English.

Links

Work experience

Founder

MM ConsultingFreelance

Feb 2023 - Present

3 years 9 months

Paris, France

AI systems Architecture (Claude, Gemini, Cursor)

Senior Manager

PwC France

Mar 2023 - Present

3 years 8 months

Paris, France

Senior Manager

Cognizant

Sep 2021 - Mar 2023

1 year 7 months

7620 Paris, Denmark

Salesforce Implementation Delivery Clouds: - Sales - Service - Commerce B2B Industries: - Fashion / Luxury - Life Science - Healthcare - Distribution

Senior Manager

EI-Technologies

Sep 2021 - Jul 2022

11 months

7620 Paris, Denmark

Senior Manager

Héméra Digital Consulting

Dec 2017 - Oct 2021

3 years 11 months

Paris Area, France

Digital Transformation projects. Clients: - Sephora - Make Up For Ever - Groupe BEL Industries: - Retail - Agrifood Solutions: - POS - Salesforce (Sales Cloud, Marketing Cloud) Geographic Scope: - EME - Asia

Consultant

Alfa Consulting

Aug 2015 - Dec 2017

2 years 5 months

Barcelona Area, Spain

Strategy and Operations projects. Clients: - Schindler - EDP Renovaveis - Grifols - Serunion (Elior) - Clinica Barraquer - Casa HOMM - Cellnex Industries: - Life Science - Industrial - Renewables - Prefabricated Houses - Business Services - Speciality Clinic - Mobile towering Countries: - Spain - France - Italy

Consultant

Altair Management Consultants

Jan 2015 - May 2015

5 months

Barcelona Area, Spain

Industry: Financial Services (Retail Banking) Clients: Caixabank (La Caixa) Country: Spain

Full Time MBA Candidate

ESADE Business & Law School

Sep 2013 - Mar 2015

1 year 7 months

Barcelona Area, Spain

MBA Summer Intern

Shore GmbH

Aug 2014 - Oct 2014

3 months

Munich Area, Germany

Definition of plans for: - New market opening, route to Market - New Customer Acquisition (direct)

N&W Global Vending

Jan 2005 - Dec 2012

8 years

Brussels Area, Belgium

Belgium Country Manager

Oct 2009 - Dec 2012

3 years 3 months

Brussels Area, Belgium

As Country Manager, in charge of Financial, Customer Service, After Sales and Logistic departments of the company: - Successfully carried out a turnaround project bringing the yearly Ebitda from -700K Euro to +300K - Designed and implemented an Operations improvement plan - Lead the Company Relocation project from Charleroi to Brussels as Sales Manager, managing a team of 2 Sales representatives (one for each linguistic community). - Redesigned commercial policies, pricing and marketing strategies. - Maintained direct responsibilities over Regional Key Accounts corresponding to 30% of the company’s Turnover. - Achieved all time best market-share in the area and highest Gross Profit among worldwide subsidiaries.

Export Area (South Mediterranean and Africa) Manager

Jan 2007 - Oct 2009

2 years 10 months

- Coordinated the Commercial inception of 2 exclusive distributors in Greece and Turkey, successfully expanding the market penetration thanks to the acquisition of new local small and medium sized customers. - Business Development and new markets opening in Africa and India - Explored business opportunities and conducted a feasibility study to open a representative office in India. - Achieved a 150% market share growth against 50% growing market in Greece and Turkey. - Coordinated the supervision of visual marketing tools for extra European markets. From January 2009 explored Indian potential market on site, following Company’s project of Developing Markets Expansion.

Key Account

Jan 2005 - Dec 2006

2 years

- Managed the sales and after sales follow up for Italian Key accounts - Sales and Business development in Ex-Yugoslavia, managing existing portfolio of customers and bringing in new ones in Slovenia, Croatia and Serbia. - Part of a team in charge of a market survey to evaluate new markets expansion.


Education

Esade

Master of Business Administration (MBA), Business Administration and Management

2013 - 2015

3 years

Master of Business Administration (MBA), Business Administration and Management

Università degli Studi di Bergamo

BSc, Economics and Business

2000 - 2005

6 years

BSc, Economics and Business


Licenses & certifications

Intro to Python for Data Science

Issued: Aug 2026

Certified by DataCamp

Salesforce Certified Agentforce Specialist

Issued: Jan 2026

Certified by Salesforce

Salesforce Certified Data Cloud Consultant

Issued: Oct 2024

Certified by Salesforce

Salesforce Certified Platform App Builder Certification

Issued: Sep 2020

Certified by Salesforce

Salesforce Certified Administrator (SCA)

Issued: May 2020

Certified by Salesforce

Design Thinking: Understanding the Process

Issued: Dec 2017

Certified by LinkedIn

Design Thinking: Implementing the Process

Issued: Dec 2017

Certified by LinkedIn

SQL for Data Science

Issued: Jun 2017

Certified by DataCamp

Learn Access for Office 365

Issued: Jan 2017

Certified by LinkedIn

Excel Power Pivot DAX in Depth

Issued: Jan 2017

Certified by LinkedIn

Meeting the Challenge of Digital Transformation

Issued: Dec 2016

Certified by LinkedIn

Excel 2016: Macros in Depth

Issued: Dec 2016

Certified by LinkedIn

Excel Data-Mining Fundamentals

Issued: Jul 2016

Certified by Lynda.com

Introduction to R

Issued: Nov 2014

Certified by DataCamp

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