
Marco Moretti
Founder
Salary / Daily rate
Paris, France
Mobility: Barcelona, Milan, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Most AI-transformation value is lost in the gap between the boardroom and the build. The strategy deck says "agentic CX"; the implementation stalls because the data foundation was never there. Closing that gap is my work.What I bring is a rare pairing: the board-level conversation on AI strategy, and the hands-on architecture that delivers it. Advice and build, in the same hands.I also build in the open: illuminate, an open-source AI analysis tool; an adversarially fact-checked whitepaper on agentic-OS architecture; and a working agentic operating system I run my own practice on. I believe the most credible voice on enterprise AI is one that ships, not just advises.In practice that means architecting the data layer first, then designing the agents on top. On Salesforce that is Data Cloud (Data 360) and Agentforce, where I am certified on both. The principle holds off Salesforce too: no agentic value without a data foundation.15+ years across consulting and operational leadership, P&L ownership, multi-country delivery, in Retail & e-commerce, Luxury/Beauty, Life Sciences, and Consumer Goods. I work in French, Italian, Spanish, and English.
Work experience
Founder
MM ConsultingFreelance
Feb 2023 - Present
3 years 9 months
Paris, France
AI systems Architecture (Claude, Gemini, Cursor)
Senior Manager
PwC France
Mar 2023 - Present
3 years 8 months
Paris, France
Senior Manager
Cognizant
Sep 2021 - Mar 2023
1 year 7 months
7620 Paris, Denmark
Salesforce Implementation Delivery Clouds: - Sales - Service - Commerce B2B Industries: - Fashion / Luxury - Life Science - Healthcare - Distribution
Senior Manager
EI-Technologies
Sep 2021 - Jul 2022
11 months
7620 Paris, Denmark
Senior Manager
Héméra Digital Consulting
Dec 2017 - Oct 2021
3 years 11 months
Paris Area, France
Digital Transformation projects. Clients: - Sephora - Make Up For Ever - Groupe BEL Industries: - Retail - Agrifood Solutions: - POS - Salesforce (Sales Cloud, Marketing Cloud) Geographic Scope: - EME - Asia
Consultant
Alfa Consulting
Aug 2015 - Dec 2017
2 years 5 months
Barcelona Area, Spain
Strategy and Operations projects. Clients: - Schindler - EDP Renovaveis - Grifols - Serunion (Elior) - Clinica Barraquer - Casa HOMM - Cellnex Industries: - Life Science - Industrial - Renewables - Prefabricated Houses - Business Services - Speciality Clinic - Mobile towering Countries: - Spain - France - Italy
Consultant
Altair Management Consultants
Jan 2015 - May 2015
5 months
Barcelona Area, Spain
Industry: Financial Services (Retail Banking) Clients: Caixabank (La Caixa) Country: Spain
Full Time MBA Candidate
ESADE Business & Law School
Sep 2013 - Mar 2015
1 year 7 months
Barcelona Area, Spain
MBA Summer Intern
Shore GmbH
Aug 2014 - Oct 2014
3 months
Munich Area, Germany
Definition of plans for: - New market opening, route to Market - New Customer Acquisition (direct)
N&W Global Vending
Jan 2005 - Dec 2012
8 years
Brussels Area, Belgium
Belgium Country Manager
Oct 2009 - Dec 2012
3 years 3 months
Brussels Area, Belgium
As Country Manager, in charge of Financial, Customer Service, After Sales and Logistic departments of the company: - Successfully carried out a turnaround project bringing the yearly Ebitda from -700K Euro to +300K - Designed and implemented an Operations improvement plan - Lead the Company Relocation project from Charleroi to Brussels as Sales Manager, managing a team of 2 Sales representatives (one for each linguistic community). - Redesigned commercial policies, pricing and marketing strategies. - Maintained direct responsibilities over Regional Key Accounts corresponding to 30% of the company’s Turnover. - Achieved all time best market-share in the area and highest Gross Profit among worldwide subsidiaries.
Export Area (South Mediterranean and Africa) Manager
Jan 2007 - Oct 2009
2 years 10 months
- Coordinated the Commercial inception of 2 exclusive distributors in Greece and Turkey, successfully expanding the market penetration thanks to the acquisition of new local small and medium sized customers. - Business Development and new markets opening in Africa and India - Explored business opportunities and conducted a feasibility study to open a representative office in India. - Achieved a 150% market share growth against 50% growing market in Greece and Turkey. - Coordinated the supervision of visual marketing tools for extra European markets. From January 2009 explored Indian potential market on site, following Company’s project of Developing Markets Expansion.
Key Account
Jan 2005 - Dec 2006
2 years
- Managed the sales and after sales follow up for Italian Key accounts - Sales and Business development in Ex-Yugoslavia, managing existing portfolio of customers and bringing in new ones in Slovenia, Croatia and Serbia. - Part of a team in charge of a market survey to evaluate new markets expansion.
Education
Esade
Master of Business Administration (MBA), Business Administration and Management
2013 - 2015
3 years
Master of Business Administration (MBA), Business Administration and Management
Università degli Studi di Bergamo
BSc, Economics and Business
2000 - 2005
6 years
BSc, Economics and Business
Licenses & certifications
Intro to Python for Data Science
Issued: Aug 2026
Salesforce Certified Agentforce Specialist
Issued: Jan 2026
Salesforce Certified Data Cloud Consultant
Issued: Oct 2024
Salesforce Certified Platform App Builder Certification
Issued: Sep 2020
Salesforce Certified Administrator (SCA)
Issued: May 2020
Design Thinking: Understanding the Process
Issued: Dec 2017
Design Thinking: Implementing the Process
Issued: Dec 2017
SQL for Data Science
Issued: Jun 2017
Learn Access for Office 365
Issued: Jan 2017
Excel Power Pivot DAX in Depth
Issued: Jan 2017
Meeting the Challenge of Digital Transformation
Issued: Dec 2016
Excel 2016: Macros in Depth
Issued: Dec 2016
Excel Data-Mining Fundamentals
Issued: Jul 2016
Introduction to R
Issued: Nov 2014