Margarita Fray

Dreamsome is an app that encourages mindful dreaming for self-reflection and mental well-being. Current Progress: • 6 rounds of research, including user interviews, 3x desirability validation, MVP scope testing, and usability testing. Talked to over 100 people • Received Exist Women scholarship & BSS Women • Organized 4 in-person dream sharing events • Trained with Charlie Morley Preparing for launch! 🚀

Clients: • the dematerialized: digital fashion e-commerce website design • Experience Studio: responsive web apps • Quarteera e.V.: branding, website redesign, recurrent design support, workshops, and coaching • Shell Energy (acquired Sonnen team): UI design for an app to optimize energy consumption • Ruslan Usachev: sticker design • COUNTEЯFACTUAL: identity and flyer design • Formel Skin: beauty product website redesign

Digital fashion marketspace redesign, rewards system, style guides & design system

Worked on multiple corporate projects focused on responsive web apps, a/b tests, and design systems.

UI design for an energy-saving app. The project resulted in passing the prototype through the funding gate.

• Built a UI component library • Delivered to developers • Rebranded the CI • Redesigned the website • Designed pitch presentations for investors

• Created content for social media • Took care of small design needs • Fulfilled merch orders • Communicated with customers

• Developed a visual communication language • Supported marketing by creating banners, presentations, and pdf documents • Worked on the style guide and design system

• conducted research with test users • created a concept of a customisable diary feature • delivered a user persona and a user journey • designed custom icons • created an interactive prototype in Adobe XD • tested the prototype and iterated