Margaux Beauvais

Responsible for running & monitoring the online brand operations & growth: - Monitor brand e-commerce website operations & report KPI sales analysis - Lead and coordinate e-retailers brand’s sales, content, & online activations Build & launch B.com local e-commerce websites on other European markets: - Plan the resources (human, financial, technical) to be deployed - Monitor IT development and proceed with the testing phase

Deployment of the current marketplace to other European countries (Belgium): - Build Belgium marketplace with IT external stakeholders - Run & monitor the French & German existing and recently deployed platforms in collaboration with the business internal team and external IT teams Technical Focus: - Preparation and participation in co-construction workshops with the different stakeholders - Coordination and monitoring of the operation and technical development of the tool, taking into consideration the business requirements, in collaboration with the IT teams - Follow-up of actions and priorities in liaison with the stakeholders to ensure that the schedule is respected - Identification and implementation of simplification actions (catalog management, taxonomy, etc.) - Writing and participating in the tool's validation and testing phases Business Focus : - Identification of business needs - animation of workshops - organization of trainings and webinars & redaction of user’s guidelines to support tool’s adoption - Coordination of the supplier relationship (support for the Change and technical solution) and identification of their needs/expectations - Implementation and maintenance of the tool's category hierarchy and associated Excel import templates - Collection of user feedbacks - Continuous improvement of the solution and processes - Follow-up of the good progress of the services provided by the stakeholders Scope: France, Germany, Belgium

Implementation, support and optimization of the overall digital marketing strategy for the French market : - Traffic website optimization: SEO/SEA/SMO paid and social management campaigns (implementation, optimization, tracking & follow-up) - Emailing campaigns management, creation and implementation for the French market - KPI campaigns weekly reporting - E-commerce management & coordination : user journey optimization, identification of user needs - Technical follow-up, website support maintenance and optimization

Webmarketing: -Administration, evolution and updates of the various The Digital Benchmark/EBG sites (web platform and event site) -In charge of operational marketing (creation of emailing campaigns, updating of the database, creation of visuals ...) -Reporting on the various media and campaigns -Planning social campaigns and animating communities on Twitter, Facebook and Linkedin - Database management Management and coordination of content creation: -Translation of existing content (FR/ENG) and publication on the platform -Writing and publishing of web articles -Newsletters conception -In charge of content production (sector study, infographic of a foreign market...) -Thematic monitoring to detect trends on all subjects -Managed the visuals creation and the relationship with the external graphic designer

YP Dine / PJ Resto support and coordination of the overall digital strategy for the different accounts. Technical support: - Responsible for the technical setup of the digital products for the different accounts (online reservations, online ordering systems, Websites) - IT & customer care support Webmarketing: - Creation, design and implementation of marketing material and guide book for digital campaigns

implemented Online Communication plans dedicated to shows: emailing, SEO, SEA, website content - Creation and implementation of visuals and banners for the related websites and marketing campaigns (print and online) - Creation and implementation of communication tools for the sales team: product sheets, presentations, tutorials, videos - reporting: emailing analysis, google analytics, post show debrief

• Creation, conception and publication of the Social Media Strategy (including writing Facebook Status Updates, Tweets, Pinterest, Instagram, blogs, YouTube asset management) and integrated marketing campaigns for e-commerce brands • Web marketing: conception of newsletter, shooting products, emailing campaigns, website edition and enhancements

• Coordination and execution of big special events in NYC: US Open, Veuve Clicquot Polo Trophy, award shows...: - Assisted event producers in all steps needed to the production of a show: establishing proposals, coordinating the execution of a show (contracting suppliers, accepting registrations and reservations, recruiting and organizing the staff, contracting caterers and transportation, obtaining licenses and permits, managing the planning of the execution of the event and the logistic aspect, and assisting the on-site production in managing certain areas. - Participated in the end of show follow-up which implies a follow up with the three main categories of people the producer had worked with: the venue, the client and the production team.

• Implemented the corporate training, special events and retail sales development activities for the french market • Organized Road show and promotional events • Creation of communication and training tools support for the sales team.

• Prospection and promotion of the concept • Managed all the contracting process • Visited clients