Margaux Loufrani

Achievement: 50% booking growth in 2024 and 20% in 2025, in a 15-year-old business ∎ Managed a 10.5M€ P&L with a team that grew from 3 to 15 people across 3 offices ∎ Designed and executed the channel development strategy to exceed quotas (3.5M€ in 2025) - Rolled out a new incentive program that improved annual bookings, equipment rates and penetration rates - Created an omnichannel plan to support our network’s commercial and marketing efforts - Selected and negotiated contracts with new distributors, expanding the portfolio from 45 to 80 partners ∎ Defined new KPI tracking and reporting for the team and the Executive Committee

Achievement: €350k ARR in the first 18 months, launching the first international market and office from scratch ∎ Defined and executed the GTM strategy for Spain to exceed quotas, across all departments (ICP, positioning, pricing, targets, etc) - Drove predictable growth through pipeline management, forecasting accuracy, and execution excellence - Created the playbook and methodologies tailored to the Spanish market for all departments (sales, CSM, etc) ∎ Created and structured Lucca’s first international subsidiary in Spain - Recruited, managed, and continuously trained the sales and cross-functional team (channels, customer success, marketing, and product) to achieve revenue targets - from 1 to 7 people - Collaborated closely with Product, Marketing, and Leadership to align market needs with company strategy - Managed subsidiary administration and processes (payroll, offices, IT, billing, local certifications, etc.) ∎ Designed KPI tracking and reporting for the team and the Executive Committee