Margot Zenina

Helping fashion, luxury, and lifestyle brands craft resonant narratives, strengthen their digital presence, and build strategies that drive business growth. My consulting work spans digital marketing, content strategy, brand storytelling, and strategic partnerships — designed to elevate maisons and boutique brands in a competitive luxury landscape.

- Overseeing the strategy and development of immersive and Web3 projects of the maison; - Conducting monitoring and research for identification and engagement with emerging and established players in tech; - Updating and maintaining a file on best practices and technologies for the luxury industry, and sharing the evaluations with top management; - Definition and monitoring of key KPIs, creating performance tracking solutions, and analyzing data for content optimization; - Communication with strategic partners to enhance visibility in immersive environments and Web3; - Curation of the internal digital innovation educational ressources about Web3, AI, VR/AR, gaming, metaverse, etc.

- Planning, coordinating, and execution of marketing and communication omichannel strategies and campaigns; - Event presence and coordination; - PR and company brand image curation

Acquired the fundamentals of the luxury industry by completing an immersive 8-week learning path, involving 4 modules: - LVMH & The Luxury Industry - Luxury & Sustainability - Creation & Branding - Retail & Customer Experience

- Successful execution of the company's social media communication plan; - Facilitation of community growth and engagement across multiple platforms including Twitter, Instagram, Facebook, Discord, TikTok, Telegram; - Coordination of the content calendar to align with company announcements and initiatives; - Creation and implementation of innovative content strategies to foster community interaction and engagement; - Establishment of strategic partnerships with digital media outlets and engagement with key influencers; - Production of engaging video content and educational material; - Continuous monitoring of the company's online reputation and image management.

- Managed day to day ongoing operations with Groover’s onboarded music curators; - Understood partner ambitions and came up with creative solutions and opportunities for potential partnerships; - Communicated with new curators and partners with regards to onboarding specifications; - Established and nurtured relationships with existing and new potential music curators and partners in the responsibility region; - Used various data social media tools to identify high potential music curators

- Developed and executed communication strategies on social networks for the art center - Created compelling social media content, including written editorial pieces and multimedia formats

- Curated social media content, driving a 40% increase in average post engagement, boosting audience engagement levels - Adjusted content strategy based on data-driven insights