Maria FRIH

I help startups and scale-ups build and optimize their product strategy, from early traction to scaling operations. My expertise spans B2C platforms with large audiences, B2B SaaS, and impact-driven companies. I also contribute to AI-driven product initiatives, actively learning and integrating best practices into my work. 🔹 Head of Product on a GenAI EdTech Product @ Galileo Global Education • Leading end-to-end product strategy for an AI conversational and pedagogical coach for student success. • Defining vision, roadmap, and MVP while aligning with C-level on budget and ROI. • Building and mentoring a cross-functional AI team to ship an international-ready GenAI product • Leading and participating in continuous discovery (user interviews, competitive analysis, AI-powered prototypes) to derisk the product and prioritize the most valuable opportunities in EdTech. 🔹 Product Lead @Franceinfo - France Télévisions (media & news) Held interim Product leadership for 8 months managing a team of 5 Led product strategy to enhance audience engagement through data-driven personalization and editorial optimization. 🔹 Product Lead @ Urbyn (B2B marketplace for circular economy) Led product strategy and execution, working closely with the Co-founder and CTO (also a freelancer) to drive roadmap priorities, UX improvements, and operational scaling. 🔹 CPO & Co-founder @Poucet.ai (AI-driven analytics & NLP platform) Worked with a PhD researcher to transform academic research into a viable product, leading traction tests, user interviews, prototyping, and MVP roadmap, before ultimately stopping the venture after traction validation. 🔹 Interim CPO / Product Coach @Texia (AI-powered decision-making platform for sustainable textile supply chains) Worked closely with the co-founders to define the product vision, validate traction through user interviews and experiments, prototype solutions, and collaborate with a dev agency on technical architecture.

• Led several product initiatives on editorial, ads, brand content on all platforms: website and mobile apps and off platform (AMP, FBIA, Apple News, etc.) • Hired and grew the Product and Design team within Le Parisien: product methodology, product design process, upskilling of Product Managers and Product Designers • Worked closely with the Chief Digital Officer on the global replatforming of Le Parisien switching from a home-made CMS to ARC Publishing (Washington Post’s SaaS CMS) • Developed and prioritised the Product roadmap to achieve the objectives set by management: development of the subscription business, maximisation of Audience related revenue (advertising and partnerships) and user engagement • Led the Product Team to working closely with the CRM team on the paywall subscription strategy: implementation of Piano.io as a smart metered paywall solution for all platforms • Implemented tools for collecting and analyzing user behavior: in-house user testing, feedback tools (usabilla, appsee, hotjar, etc.) as well as Product Analytics tool (Google 360)

I have worked as a Product Manager for France Inter and France Bleu Mobile Applications in order to create a great live and audio-on-demand radio experience • Partnering with stakeholders in editorial and digital to define and develop product features that continues to place France Inter at the forefront of media and technology • Facilitating product definition and improvement workshops • Defining and prioritising of features aligning them with the product roadmap and translating then into wireframes, user stories, test scenarios, etc. • Working with the design and development teams to ensure the delivery of the applications to a high standard in a timely and agile manner using the Scrum framework • Working altogether with the QA and development team to improve the whole quality process • Gathering, analysing, and reporting usage data in order to retain users and grow the user base • Organising user tests and using A/B Testing solutions in order to improve the product

I helped Kintribe co-founders define and implement their product vision, acquire and retain customers. • Worked on product definition and vision and iterating on it: personas, competitive surveys, gap analysis, user research, lean canvas, etc. • Validated product assumptions and acquiring deep knowledge on the recruitment industry through problem and solution oriented interviews and prototypes. • Defined the product features and setting up KPIs in order to measure the Product matching with user needs, expectations and retention (Mixpanel) • Launched a MVP in April 2016 that validated the product-market fit and defined the short and mid term roadmaps with the startup co-founders • Prioritised the product backlog and working closely with the development team in order to ship and launch the product using the Scrum framework • Communicated with stakeholders and investors on a weekly basis • Participated in the acquisition, onboarding, pricing and retention strategy

I helped AXA define and ship MyAXA mobile application both iOS and Android and worked as a product owner and delivery manager with a distributed team based in Barcelona • Collected user needs and requirements from different AXA divisions in order to build a Master application • Facilitated the product governance : steering and project committees • Prioritized and organized the product backlog based on customer feedback and stakeholders vision • Organized user tests and UX testing sessions in each of the concerned countries • Managed the product and release roadmap • Teamed up with a distributed development team based in Barcelona Results Making MyAXA available for customers in 3 pilot countries: Belgium, Spain and Japan.

I bootstraped a photo book creation web interface for mobile and tablets in order to leverage the mobile traffic growth. Photo books account for 60% of Photobox revenue. • Validated product assumptions through prototyping and user research • Launched a MVP and improved features and usage based on a customer feedback loop relying on analytics (Google Analytics, QlikView), A/B testing and user testing • Worked hand in hand with the UX / UI team throughout all product phases • Implemented alongside the Scrum Master, the Development and Q&A team, a quality improvement plan including "Behaviour Driven Development" and automated testing • Coordinated several teams (Go to Market, acquisition, retention) and communicated on a regular basis with Photobox’s product and steering committee Results Improved customer retention and product usage through analytics and user testing. Helped Photobox capture a new revenue channel (web mobile): Photo books sold via mobile or tablets accounted for 13% of total photo books sales during the 2015 holiday season.

Product : Cleemy - expense management • Identified customer needs and issues by interacting with HR directors and CFOs on a weekly basis through demos, pre-sales sessions and customer support • Built the product backlog based on identified use cases and clients’ requirements • Closely worked with the development team to validate technical options and with the UI team to define the final interfaces • Managed the product roadmap • Created product documentation: user guides, training manuals, release descriptions • Used the Scrum framework on a daily basis with the development team

• Audited existing interfaces in order to understand end-user’s needs and expectations • Articulated key actions and product evolutions through competitive analysis and market insights • Prioritized new features, worked on new contents and improved ergonomics • Coordinated the IT development team (specifications and follow-up) • Deployed and launched all products internationally throughout the franchise network • Produced corresponding marketing materials (sales presentations, product factsheets, brochures, blog posts) in order to support sales teams and franchisees Results: Successful delivery to over 6,000 learners of the platform’s v1 in 5 different countries.