María Jesús Oneto

Advise large-scale transformation programmes on internal communication, change management, and stakeholder engagement across Europe and LATAM. o Currently advising the European Investment Bank Group, partnering with the Digital Transformation Office to align communication with key transformation priorities. o Designed and delivered integrated communication strategies for large-scale change initiatives across clients including Mahou San Miguel, ENAIRE, JTI, and Bayer. o Create and manage multi-channel communication materials, including leadership talking points, presentations, FAQs, newsletters, user guides, corporate videos, SharePoint hubs, Engage and Workvivo content, turning complexity into clear, actionable messages. o Lead stakeholder impact analysis and tracking to identify affected groups, inform targeted actions, and support readiness and adoption. o Facilitate workshops, training sessions, and UAT coordination, strengthening capability, readiness, and alignment across stakeholder groups. o Partner with senior leaders and programme teams to define communication roadmaps, leadership messaging, and stakeholder engagement plans. o Implement feedback and measurement loops to assess communication effectiveness and continuously improve engagement outcomes.

o Define and implement the internal communication strategy of the Learning & Development department: define the tool, messages, and communication channels. o Content creation: Responsible for creating and developing communication and promotional materials such as videos, articles, newsletters, whitepapers, webinars and infographics. o Be the liaison with external and internal stakeholders, such as HR Business Partners and Business Leaders. o Responsible for the launch, communication, and employee engagement of the new Global Learning & Development Portal, ensuring it is customer-centric and with the right content. o Launch and ensure the success of our global online learning programs in coordination with internal & external stakeholders. o Design and deploy Internal marketing activation campaigns to promote the Global Learning & Development purpose and learning offering to all employees. o Communication for change consultant: I work with business leaders and key internal stakeholders to embrace the "change culture" and create awareness around the organization's Change Management approach. o Responsible for launching an on-demand, game-based learning platform service for 5000 employees in Vestas and its internal communication: +50% of active users.

o I work with purpose-driven medium-sized organizations and help them map their stakeholders and define their reputation strategy. o Design and implement external and internal communications strategies and campaigns to support and enhance the Employer Branding strategy. o Design communication strategies and campaigns to strengthen the corporate values' communication. o Content creation for social media channels (LinkedIn, Facebook, Twitter) o Ensure the accuracy of dossiers content, Q&A, press releases, and white papers.

Tailored CSR & Communication consulting agency. Talamo aims to contribute and promote business sustainability with an ethical and human sense. o Designed and implemented CSR projects and corporate citizenship activities for clients such as CAF (Latin American Development Bank), PAD (top Peruvian business schools), and Prima AFP (leading insurance company). o Prepared and delivered internal communication awareness campaigns and workshops for workers and client stakeholders to ensure they understood the company's values. o Supported CSR client events with PR coverage.

o Designed the corporate communications strategy and development plan for the advocacy of the company's regulatory initiatives. o Created and maintained a direct and fluent relationship with key stakeholders like opinion leaders, Industry Associations, leading journalists, chambers, and authorities. o Ensured appropriate marketing and communication compliance with the internal regulatory KPIs and Peruvian law. o Built relationships and established the strategy to support the growth of third parties. o Developed and implemented the communication plan to align the new corporate vision with the company's employees.

o Designed and developed the corporate communications and PR strategy to shape and strengthen the corporate brand which resulted in KC Peru to be recognized among the top 10 companies with the best reputation in the country (2013-2014 Merco ranking). o Enhanced KC Peru relationship with the media and opinion leaders. o Built-up the first "Regional Crisis Communication Manual" and Published the first Andean and Peruvian Sustainability GRI Report, qualified by “Responsabilidad Social+ Portal” as a “report to read". o Supported marketing product´s launching with PR actions. o Managed the CSR company program and its PR campaign (40% of consecutive program growths and $150 000 annual PR ROI).

o Designed and developed the external and internal communication plan for the offices in Lima and the rural electric substations. o Generated communication materials and tools that enabled the company to fulfill the triple ISO certification. o Implemented the company's social media platform as a communication tool for the workers. o Supervised corporate launching events (Coordination with the president´s communication team to adjust his participation in the company opening events).

CP Proximity Madrid is a digital, direct and CRM network agency. It belongs to Proximity Worldwide, a corporation with 67 offices, in 50+ countries and over 2,500 staff. o Data analysis and continual monitoring of information and insights on different social media platforms. o Creative thinking and brand positioning.

o Designed and implemented communication plans to strengthen the corporate reputation for different clients such as HSBC Bank, Aceros Arequipa Corporation, Pfizer Laboratory, among others. o Crisis management. o Contact with media outlets and reporters (building awareness). o Marketing communications: storytelling, strategy, content creation and more. o Launching events and press conferences organization.

o Designed and implemented communication plans to strengthen the corporate reputation for different clients such as Kimberly-Clark Peru, Motorola Peru, CAF Development Bank of Latin America, and Billabong Peru. o Managed logistics and budget negotiation for press conferences, marketing events, stand implementation, and product launching events with media o Content creation: Writes copy, edits copy, coordinated approvals of materials for external audiences (press releases, white papers, Q&A).

o Designed and implemented communication strategies, pitched media, coordinated interviews, and press releases publication to positioned Hewlett Packard's products and E&Y specialists as #1 in media appearances. o Organized product launching events with journalists and press conferences. o Maintained a close working relationship with media outlets and technological and business specialist journalists. o Ensured the accuracy of dossiers content, Q&A, press releases, and white papers.