Maria Saruli

Ecommerce and Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent success with excellent planning skills and proactive campaign tracking. Managing the day-to-day requirements of the website ensuring all website information is correct, clear, uniform and up to date Managing digital marketing budget accross Google/Meta/TikTok Campaign scheduling in Google/Facebook/Instagram/TikTok ads Initiating pricing strategy to optimize sales revenue. Implementing EDM including segmentation and automation flows Onpage/Offpage/Technical SEO Optimization Reporting on key metrics across web, seo, social and email channels Various marketing admin tasks to support the Marketing Manager.

Skills: WordPress · Search Engine Optimization (SEO) · Google Analytics · SEOmoz · Commerce · E-Commerce · Costings · Data Management · Digital Technology · Analytical Capability · Campaigns · Derivatives · Organization Skills · Email Marketing · SEO Copywriting · Customer Relationship Management (CRM)

As a UI/UX writer and media buyer, I was responsible for creating engaging and user-friendly content for the interface of various products, as well as purchasing effective advertising space and time across different media channels. Some of my achievements include: Writing clear and concise copy for the user interface of the Crypto.com app, exchange, wallet, and NFT platform, following the brand voice and guidelines. Collaborating with the design team to ensure the content aligns with the user journey, business goals, and usability standards Conducting research, testing, and analysis to optimize the content performance and user satisfaction Negotiating ad space and time slots with various media outlets, including print, outdoor, broadcast, and online platforms Developing media buying strategies based on target audiences, market trends, and budget constraints Monitoring and reporting on the ad performance, ROI, and metrics Contributing to the success of Crypto.com’s advertising campaigns and partnerships with global sports leagues and teams, such as Formula 1, UFC, NBA, NHL, and more Staying updated on the latest developments and best practices in UX writing and media buying

As an Assistant Manager Digital Marketing, I was responsible for assisting the Digital Marketing Manager in planning and executing all digital marketing activities, including web, SEO/SEM, email, social media, and display advertising. Some of my achievements include: Supporting the marketing manager and the marketing team with project organization and coordination Performing administrative tasks to ensure the functionality and efficiency of marketing operations Conducting market research and analyzing marketing data to identify trends and insights Updating and maintaining the company website and social media accounts with relevant and engaging content Designing, building, and testing email campaigns and newsletters using marketing software Measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs) Identifying opportunities and implementing strategies to improve online visibility, traffic, and conversions Brainstorming new and creative growth ideas and experiments Collaborating with internal teams, agencies, and other vendor partners to ensure smooth execution of digital marketing campaigns Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate

Working on a monthly basis, including writing content for web, SEO articles, blogs, press release and meta tag descriptions.

Design and oversee all aspects of digital content for the website including marketing database, email, and display advertising campaigns. Develop and monitor campaign budgets. Plan and manage social media platforms. Prepare accurate reports on marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting the industry. Evaluate important metrics that affect website traffic, service quotas, and target audience. Work with the team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects.

Co-managing all integrated marketing communication campaigns assigned to the team from ideation to execution for local and global brands including Hayleys, Sri Lanka Insurance, DLB, AAT, Brantel, LOLC and E-local Government etc. Leading all integrated marketing communication efforts of the team and providing strategic and tactical guidance for the Print, Video, Audio, Social and Digital marketing channels. As the only English Copy Writer in the agency, I was assigned the task of composing, editing and translating all advertising materials required for other teams in the agency, varying media channels - Press, TV, AV and Radio scripts for local and global brands including Sri Lanka Cricket, 100 Plus, Sri Lanka Telecom and National Savings Bank etc. Supervised production of Radio Commercials and Audio Visuals including script writing. Was in-charge of final artwork checking and proofreading.

Managed company’s corporate communications that embodies the whole process: From client relations, PR and marketing strategies, to the creative side of promotional literature, advertising and artwork. Handled a very broad area of marketing communications - or Marcom as it's better known, which covered a range of duties including: Creating marketing communication plans Organizing trade shows Planning and Delivery marketing communication campaigns Customer events Managing the marketing communication budget Developing marketing materials to generate sales leads Producing press releases Corporate writing and proof reading for web and corporate communication materials

As an experienced Creative Writer and Brand Planner I was responsible for concepts through finished copy along with brand plans for for local and global brands including Kelani Cables, Singer, Sisil, Macktiles, HS Fabrics, QP Jobs and Nations Trust Bank etc. Often worked as part of a creative team to achieve the client's objectives through creative imagery and effective message strategies through brand plans. While helping to determine tone, style, structure and voice of editorial content, based on available space, knowledge of editorial principles, aesthetic sense and brand considerations, working directly with Creative Directors, Brand and Media Strategists, Art Directors & Designers. As the only English Copy Writer in the agency, I was assigned the task of composing, editing and translating all advertising materials required for varying media channels - Press, TV, AV and Radio scripts. Supervised production of Radio Commercials and Audio Visuals including script writing. And was in-charge of final artwork checking with regard to content.

As a team member, participated in conceptualizing creative and diverse advertising campaigns for local and global brands including St. Anthony's Solar, Karcher, COTTO, Bata, Farlin, ISMM and Watertec etc. As the only English Copy Writer in the agency, I was assigned the task of composing, editing and translating all advertising materials required for varying media channels - Press, TV, AV and Radio scripts, supervised production of Radio Commercials and Audio Visuals including script writing. Was in-charge of final artwork checking with regard to content. Liaised with clients with regard to content finalization, updates, changes etc.