Maria Tola

Marketing Campaigns Coordination/Project Management / Lead Generation: - Managed end-to-end multi-channel marketing campaigns across the USA, Canada and LATAM, achieving a 20% increase in brand visibility and generating qualified leads. - Collaborated with external agencies, led project meetings to track campaign progress, manage timelines, and adjust strategies as needed. Marketing Content Production: - Managed promotional materials inventory and oversaw content development for CRM, inbound, and outbound campaigns. - Led development and implementation of customer case studies and success stories to highlight key client wins and product successes. Marketing Automation & CRM (HubSpot, Outreach, Salesforce): - Implemented automated workflows, including lead nurturing, personalized email campaigns, and customer segmentation. - Conducted data enrichment in Salesforce to ensure accurate and up-to-date customer data, enhancing the sales pipeline's efficiency. Paid Media Activities Coordination: - Conducted weekly meetings with the paid media agency to oversee campaign progress, track performance, adjust keywords and ad copy, and strategize new campaign approaches on Google Analytics. -Increased lead generation by 25% through LinkedIn Ads, leveraging advanced targeting techniques and A/B testing. Digital Asset Creation: Produced high-quality digital assets, including email templates, landing pages, case studies, and sales enablement tools. Social Media Management: - Managed corporate accounts, improving engagement rates by 25% through strategic planning and innovative content creation. Events Coordination: - Assisted with attendee management, travel logistics, and promotional material preparation for corporate events. - Designed and executed event-related email marketing campaigns, pre- and post-event LinkedIn strategies, and follow-ups in HubSpot. - Processed post-event leads in Salesforce, ensuring accurate tracking and assignment for sales follow-up.

- Assisted in managing social media platforms, developing engaging content, and implementing email marketing campaigns while contributing to HubSpot automation strategies. - Supported the Marketing Automation strategy and implementation in HubSpot, assisting with content development for CRM, inbound, and outbound campaigns. - Assisted in the coordination of marketing events. - Managed the information repository on SharePoint, organizing and maintaining resources for easy access and collaboration. - Assisted with qualitative (surveys) and quantitative (data, reporting) research projects to gather insights and inform marketing strategies. - Collaborated with outsourcing agencies to coordinate content creation, ensuring alignment with brand messaging and marketing goals.