Maria-Lena PIETRI

Clients: Industrial groups, B2B retailers, multi-brand B2C companies (fashion, luxury, food industry) Context: Large-scale Magento 2 projects – new builds, platform migration, B2B marketplace setups, performance upgrades Environment: Magento 2, Mirakl, Akeneo, ElasticSearch, ERP, CRM, PIM, SSO, REST APIs, Platform.sh, private cloud - Full-cycle project leadership on Magento 2 (up to 7 developers per team): planning, development, QA, delivery - Designed complex functional architectures: ERP ↔ Magento ↔ PIM, CRM, marketplace, SSO (SAML) integrations - Deployed a B2B marketplace using Mirakl for a major food-industry client: setup, ERP connectors, client training and testing - Led coordination for a luxury brand with multi-country, multi-language platform requirements - Successfully delivered a high-risk e-commerce project (Valrhona), praised by the client after a critical turnaround - Managed agile delivery: daily stand-ups, backlog prioritization, client workshops, QA and release planning - Developed custom Magento modules (PDF invoice engine, error handler, product importers, interactive front-end pop-ins) - Built secure API integrations with Salesforce using OAuth / JWT - Led client-side testing and documentation handover for long-term project transition 📌 Dual-role: technical project lead and senior developer during critical delivery phases Key skills: Magento 2, Mirakl, B2B marketplace, technical project management, stakeholder coordination, SI integration, backlog management, QA, agile leadership

Clients: Industrial SMEs, tourism scale-up, luxury brand (France & Switzerland) Context: IT audits, digital transformation, PIM/DAM setup, fast-paced delivery and system rescue Environment: Maps System (PIM/DAM/MDM), EasyCatalog, InDesign, CRM, custom cartographic tools, on-premise infra - Stepped in mid-project to rescue and relaunch stalled initiatives: diagnosis, recommendations, hands-on deployment - Designed and led the technical rebuild of a tourism platform with advanced cartographic features (startup mode) ▸ CTO role: 3 developers, 1 sysadmin, full infrastructure redesign, agile management - Integrated Maps System for product data centralization: PIM/ERP/web/print workflows - Delivered automated catalogs using EasyCatalog & InDesign; trained marketing & IT teams - Co-built the business roadmap and subsidy application for a tourism tech startup - Worked onsite with client teams, including a Swiss-based luxury group (subsidiary of a CAC40 company) - Represented clients at tech events and professional conferences (e.g., Mêlée Numérique) 📌 Hybrid role: strategic consulting, technical direction, fast execution, team & stakeholder coordination Key skills: IT audit, system architecture, freelance CTO, PIM/DAM integration, cartographic tools, team management, cross-functional communication, rapid delivery, client training

Context: Digital transformation of a major B2B player — launch of the first e-commerce site in its industry Tech stack: Maps PIM, e-commerce website, AS400, EasyCatalog/InDesign - Implemented a PIM system managing 20,000+ products: data modelling, structuring, ERP ⇄ web ⇄ print flows - Designed and launched the first e-commerce platform in the sector ▸ Product pages were copied by competitors in the first year - Produced 4 automated product catalogs (10,000 SKUs – 100,000 copies) using EasyCatalog - Cross-functional coordination: ▸ Internal: marketing, IT, top management, category managers, data entry team (1 to 5 people) ▸ External: PIM provider (Luxembourg), catalog/PAO agency, web agency, comms agency - Managed AS400-based projects: automated XML/Excel flows, integration with PIM and e-commerce - Wrote functional specifications, managed planning, reporting and UAT 🧭 Change management: - Trained and supported marketing teams during process automation - Maintained dialogue with local sales branches to position digital as a complementary channel - Acted as a “translator” between tech, business, providers and executives 📌 Hybrid PO / Project Manager role: strategic coordination, functional leadership, project governance Key skills: Digital project management, PIM, B2B e-commerce, print automation, cross-team coordination, ERP/AS400 integration, change enablement

Sectors: Construction, wholesale distribution, real estate, credit Context: Offer structuring, product management, change management Complete overhaul of the pricing structure (+€3M net margin) ▸ Built a new pricing strategy: market analysis, margin optimization, logistics constraints ▸ Coordinated cross-functional teams: business, executive board, field operations Product Manager – Finishing materials for 120 regional branches (€80M purchasing scope) ▸ Supervised purchase and sales pricing grids ▸ Led supplier benchmarking, product launches, margin and turnover tracking AS400 Project Manager on e-commerce ERP integrations ▸ Daily integration of XML feeds from the PIM and external Excel data ▸ Built tracking tools: customer files, quotations, digital forms Operational Controller (13 branches – 80 employees) ▸ Set up dashboards, profitability monitoring, on-site audits ▸ Advised branch managers on performance, stock and client management Cross-functional leadership and change enablement ▸ Acted as liaison between sales, marketing, finance, IT, and logistics ▸ Led strategic projects and supported adoption across field teams Additional missions: – Designed an internal e-commerce portal for event registrations – Entrepreneurial experience as a mortgage broker – Led business workshops and staff training – B2C telesales (insurance, retail) – Apprenticeship in financial controlling (reporting on €1M and €4M projects) Key skills: product strategy, pricing, functional project management, ERP/AS400, change management, business analysis, cross-functional leadership, financial controlling