Mariana Quiza Ortiz

- Managed the global Instagram account (4M+ followers), working alongside creative agencies. - Oversaw the TikTok account (340K+ followers): created native content, tracked trends, and optimized performance. - Developed big creative and editorial ideas for global campaigns and product launches, focusing on trend-setting and “social-first” strategies for our own channels. - Advised and improved influencer collaboration briefs to foster user-generated content (UGC) featured on the brand’s Instagram and TikTok accounts. Also, giving them feedback on their videos and concepts. - Supported 40+ local social media managers, ensuring brand consistency and integrating feedback. - Cross-functional collaboration with Marketing, Scientific Communication, Brand Image, and other teams. - Contributed to the 50th anniversary event: supported coordination, executed concepts for social media with influencers and KOL’s present during the 2-day onsite activation. +900 guests of +40 countries. - Supported the coordination of the Digital Content Factory, interfacing with other digital teams. - Participated and led in the artistic direction of photo and video shootings, as well as in the preparation of those. - Drafted and distributed monthly newsletters and batch notes summarizing best content, insights, KPIs, and platform updates to all La Roche Posay social and advocacy teams worldwide. - Conducted data analysis using Sprinklr and Talkwalker (social listening and performance tracking).

- Supported the communications team of Pépite France, a national network of 32 student innovation and entrepreneurship hubs located around France and its overseas territories. - Supported the organization of the Prix Pépite 2024, a national entrepreneurship awards event with 300+ participants (students, incubators, public and private partners). - Managed key stakeholder relations: Ministry of Higher Education and Research, FNEGE, BPI France, among others. - Launched a B2B prospecting campaign resulting in +5 business meetings resulting in new partnerships. - Conceived and drafted the 2024 Annual Activity Report for institutional and private stakeholders. - Represented the company in student fairs and entrepreneurship scenarios.

- Led internal and external communication efforts for the L’Oréal Brandstorm competition about youth and innovation, reaching 135,000 in 2024 across 70+ countries, growing +47% vs 2023. - Developed and deployed a global advocacy strategy to stimulate UGC and create social media buzz, significantly boosting engagement rates and expressing awareness about the competition and its benefits. - Managed relationships with key stakeholders (subsidiaries, HR teams, agencies, sponsors). - Organized and supported international physical and digital events with 1,000+ participants, including the global final in London. - Created strategic storyboards and video content shared afterwards on L’Oréal Group's official Instagram and Tiktok account. - Contributed actively to editorial strategy: newsletters, visual and video content, internal materials, and community animation.

• Problem resolution • Team collaboration • Customer service • Order management

- Managed the international academic mobility of 20+ students, handling administrative, logistical, and intercultural support. - Developed targeted communication strategies (social media, email campaigns, events), increasing exchange program applications by +35%. - Strengthened relationships with 10+ partner universities across Europe, Latin America, and Asia. - Participated and led interdisciplinary internationalization activities (webinars, intercultural meetings, educational content) promoting global citizenship among students and faculty.

- Managed a database of 400+ diplomatic, institutional, academic and cultural contacts, optimizing targeted communication and cooperation initiatives. - Supported the organization of two official presidential visits, coordinating logistics, communication materials, and press coverage. - Helped organize 10+ cultural events under the Promotion Plan of Colombia Abroad, attracting a cumulative 800+ participants. - Conducted daily press reviews and prepared +10 thematic briefing documents for the Ambassador. - Contributed to both internal and external communication (newsletters, social media, press releases), enhancing the visibility of Colombian initiatives in France.

• Business strategy • Communications and digital strategy • Accounting • Customer service

• Explanation of the content seen in class • Student evaluation

- Managed and maintained the database of +300 partners and contacts. - Drafted and edited +3 press releases for national and international distribution. - Created content for social media, especially Instagram posts that augmented our reach in +45%. - Contributed to the communication strategy and public engagement campaigns.