Marie Abadie

Freelance consultancy specializing in social media strategy, content production, and live event coverage for global brands. Working with leading agencies (Monks, Amplify, Brut) as an embedded Account Director and Producer for clients including Disney, Nike, Visa, Netflix, Nissan and ALL Accor. – Disney Studios, Disney+, ALL Accor (via Monks agency) (septembre 2025 - décembre 2025): – Led account strategy and operations for Disney's French social media across TikTok, Instagram, X, and YouTube, delivering > 350+ contents/month. – Restructured strategic framework, processes, and quality KPIs to improve output consistency. – Managed ad-hoc premium projects beyond core scope, including premiere coverages and pop-up activations - notably the European premiere of Avatar 3 at La Seine Musicale in Paris, handling team sourcing, organization and budget scoping. – ALL ACCOR X PSG: – Directed the 360° Wellness 2026 campaign from strategy through deployment across social media, CRM, website, and experiential touchpoints. – Produced social media content at Parc des Princes featuring x5 PSG Champions League players, and managed pre-production of a 3-day public wellness activation at Gare Saint-Lazare - coordinating creative team and concept, event logistics, influencer relay, and content production. – NIKE x PSG & NETFLIX (via Amplify agency) (juillet 2025 - août 2025): – NIKE X PSG - T90 Campaign: – Produced a hero social video featuring PSG legend Pauleta for the reissue of the iconic 2004 PSG jersey. End-to-end production from concept through Paris shoot to final delivery. – 2M+ organic views within 24 hours on Nike Paris Instagram. – Produced a 300-person secret launch event on the Champs-Élysées for the PSG Third Kit reveal - owning concept development, art direction, venue scouting, and on-site execution with 5 players from PSG's Champions League-winning squad. – Managed all event content capture, delivering social assets within 48 hours of the event. – NETFLIX - Stranger Things Stunt Campaign: – Supported the production launch of a large-scale media stunt for the final season of Stranger Things, managing pre-production and early production phases for the experiential activation. – NISSAN GLOBAL (via Brut.) (avril 2025 - juin 2025): – NISSAN LEAF - Influencer campaign for the global Launch: – Led an international influencer campaign for the new Nissan Leaf launch, managing creator sourcing, contracting, on-site production oversight in Japan, and post-campaign performance reporting. – Results: 3M+ accounts reached and 4M+ views across 3 creators. – VISA GLOBAL (via Brut.) (mars 2024 - avril 2025): – Leading content production and account management across Visa's US global team, Brut's creative teams in Paris, and international creator networks. – VISA LIVE AT LE LOUVRE - ExAward Winner, "Best Use of Live Events for Content" (Mar - Jun 2024): – Led content production for the first-ever concert in the Louvre's Cour Carrée (Post Malone, Kungs, Ayra Starr, RaiNao) for Visa's global social channels. – Produced 80+ videos: pre-event teasers (3D statue animations with artist approval), real-time coverage, and post-event content including Post Malone's first-ever Louvre tour. – Built a backstage content factory: 12 journalists, 10-person editing team publishing in near-real-time, approval workflows with Visa stakeholders and artists' teams across Paris and NYC. – Managed 30+ creators including Lena Situations and Mai Pham (4M+ followers). – Results: 903M impressions, 9.3M interactions, 6% Gen Z brand perception lift. – VISA GLOBAL TIKTOK (Nov 2024 – Apr 2025): – Managed Visa's global TikTok as Account Director & Producer - up to 10 contents/day. – Built all workflows from scratch: meeting cadences, Notion frameworks, approval processes, reporting. – Recruited and coordinated 5 US-based content creators, bridging Brut's creative team in Paris with Visa's global team in the US. – Produced real-time content at Le Grand Dîner du Louvre and F1 Livery Launch London. – VISA GLOBAL x PARIS 2024 OLYMPICS (Jun – Aug 2024): – Produced a 6-episode video series featuring 5 Olympic + 1 Paralympic Team Visa athletes - end-to-end from pre-production through filmed interviews and cutdowns per episode. – Oversaw on-site production in Paris, coordinating journalist teams and creators for athlete content. – VISA BRAND ANTHEM "Power of Small Steps" (Apr - Jun 2024): – Amplified Visa's global brand campaign by identifying and activating 4 international creators for organic social amplification. – Produced social-native adaptations for Brut's worldwide distribution.

– High-growth home renovation startup — French Tech 120 honoree – Brought in as interim communications leader for a VC-backed startup during a critical growth phase. – Led a team of 3 across customer experience, brand, and editorial content. – Conducted a full communications audit, developed a 360° comms strategy across brand, content, PR, and partnerships, and built the operational roadmap to sustain momentum beyond the interim period.

Global social-first creative agency – Led and mentored a team of 6 social media strategists delivering always-on content and campaigns for Air France, Tinder, and BNP Paribas (We Are Tennis). – Managed >$800K in annual client budgets, overseeing resource allocation, campaign forecasting, and profitability tracking. – Developed and executed full-funnel social media and influencer strategies across Instagram, TikTok, X, Facebook, and LinkedIn, from editorial planning to paid amplification. – AIR FRANCE - Produced content across brand's global social channels, including B2B, employer branding, and internal communications. Sourced and coordinated creators for partner events coverage. – TINDER - Managed daily editorial content across Instagram and TikTok, delivering a full monthly content calendar. Deployed a social media and influencer strategy to amplify a global brand campaign on French social channels - activated 5 creators to adapt the OOH campaign concept into social-native content for stronger audience resonance. – WE ARE TENNIS (BNP PARIBAS) - Managed always-on editorial coverage of all ATP tournaments, with a dedicated live community manager during Roland-Garros. Produced a special activation with top French streamer Domingo: an exclusive exhibition match broadcast live on Twitch from the Court Simonne-Mathieu at Roland-Garros, featuring tennis legends Marion Bartoli and Jo-Wilfried Tsonga alongside popular streamers.

Independent creative advertising agency in Paris – Managed a portfolio of 4 premium accounts (Netflix, Christian Louboutin, Mustela, Lucca) with full P&L ownership, overseeing budget forecasting, production timelines, and margin tracking. – Coordinated end-to-end 360° campaign delivery, from creative brief and content production through to paid amplification, working across creative, media, and production teams. – NETFLIX France - Led the account, producing social-first content for major title launches including the Season 2 campaign for Emily in Paris and the release of Omar Sy's De l'autre côté du périph 2 - delivering DOOH video assets and a multi-format OOH campaign. Contributed to new business pitches for additional Netflix title and series releases. – MUSTELA - Created international campaign toolkits for the global skincare brand, designing scalable creative frameworks distributed to and adapted by marketing teams across 20+ markets worldwide. Oversaw full production pipeline including photo and video shoots, art direction, and post-production. – CHRISTIAN LOUBOUTIN / LUCCA - Managed ongoing campaign delivery and client relationships for both premium accounts.

Music & connected objects – Developed the launch social media strategy for an emerging music-tech startup (connected album platform), defining brand voice, editorial calendar, and content direction from zero. – Produced and managed all social content and paid campaigns to support the brand's go-to-market launch.

Marketing and Communications agency specializing in theatrical film releases – Led social media and digital strategy for ~15 theatrical releases, building audience anticipation and driving opening-weekend performance through launch campaigns, content creation, and paid amplification for major studios (Metropolitan, Universal Pictures, Paramount, Sony Pictures) and award-winning independent distributors (Diaphana, Le Pacte). – Oversaw full 360° campaign delivery across digital, social, OOH, print, and key art creation. – CANNES FESTIVAL 2019 – Managed on-the-ground campaign activations and real-time social coverage for 5 films in Official Selection, coordinating marketing efforts alongside PR teams for directors including Xavier Dolan and the Dardenne Brothers. – NOTABLE TITLE LAUNCHES – Designed digital-first content strategies and social campaigns for Jonah Hill's Mid90s, Lee Chang-dong's Burning, and Oscar-nominated Pawel Pawlikowski's Cold War – creating pre-release buzz, trailer amplification, and community engagement to maximize opening-weekend impact.

Award-winning creative agency - Cannes Lions, D&AD (promoted from intern) – MONOPRIX (France's leading premium grocery & lifestyle retailer): – Led the award-winning Monoprix "Mai 68" campaign, which earned the Grand Prix at the Stratégies Advertising Awards — France's top industry honor — for a national 360° activation spanning print, social, radio, CRM, and in-store. – Led the redesign of Monoprix's Instagram strategy, repositioning the brand's social presence with a new content direction aligned with the brand's iconic tone of voice. – Managed the creation and launch of the "Monoprix et moi" mobile app, owning the project from strategy and UX/UI design through development and go-to-market. – Drove CRM and digital personalization initiatives including email campaigns, loyalty content, data-driven personalization, and gamified user experiences. – Managed and recruited junior project managers, coordinating cross-functional teams of creatives, developers, and media planners. – PARROT: – Project-managed the website creation for the Anafi drone launch and oversaw pre-production for the product's advertising campaign.

Part-time, concurrent with studies Supported broadcast and film production operations for major European networks and production companies including BBC, Arte, Canal+, and France Télévisions. – Coordinated project logistics and vendor relationships across multiple concurrent productions. – Managed client portfolios, ensuring seamless delivery and long-term partnership retention.

– Managed packaging design projects from brief to production for global brands including L'Oréal International, Samsung, Bacardi, and Havana Club. – Coordinated creative teams, oversaw prototyping, and ensured on-time, on-budget delivery.