Marie Aïssou
Strategic Planner | Social Media & Brand Strategy
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Social media strategist with expertise in brand activation and luxury market positioning. Successfully developed strategic campaigns for prestigious clients including Longines, Boucheron, Lacoste, and Red Bull by transforming cultural insights into compelling content strategies. Delivers tailored social strategies that align with brand identity while creating memorable consumer experiences across digital and physical touchpoints.
Expérience de travail
Social Strategist
Boomerang Agency
juin 2023 - janv. 2025
1 an 8 mois
Paris et périphérie · Hybrid
Develop social media strategies aligned with brand identity and platform dynamics - Identify key insights and define creative directions - Write creative briefs and oversee concept development - Draft and present strategic recommendations - Ensure creative follow-up and content consistency Clients Red Bull, Lacoste, RATP, Ville de Paris, Amazon, La Poste, and Accor
Creative Strategist
Extreme Agency
sept. 2020 - oct. 2023
3 ans 2 mois
Clichy, France
Study of socio-economic and socio-cultural trends, brand culture, consumer insights, and competitive landscape: -Creation of insights -Writing of creative briefs -Drafting and presenting strategic recommendations -Development of concepts and creative follow-up Clients – Longines, Boucheron, Cheval Blanc, Omega, Van Cleef & Arpels, Alpina, Roger Dubuis, Frédérique Constant
MNSTR
févr. 2018 - mars 2020
2 ans 2 mois
Région de Paris, France · On-site
Project management & Strategic planning
févr. 2019 - mars 2020
1 an 2 mois
Région de Paris, France · On-site
Development and management of experiential activation campaigns, both digital and/or physical, as well as brand storytelling for brands such as Desperados, Netflix, Haribo, and Orange. My role involved strategic recommendation proposals and project management, focusing on creating engaging and memorable brand experiences for the audience.
Project Manager
févr. 2018 - mars 2019
1 an 2 mois
Région de Paris, France
Production Coordinator
Fremantle France
juin 2016 - déc. 2016
7 mois
Paris · On-site
Within the Digital & Brand Content team: Proposing digital content strategies for a portfolio of brands and media. My main responsibilities included: - Researching new concepts - Identifying commercial partners - Coordinating productions
Press Assistant at Vanessa Bruno:
Vanessa Bruno
janv. 2015 - mars 2015
3 mois
Paris 11e · On-site
- Managing press contacts - Monitoring publications - Organizing a press event for FW 2015
Conseillère
Louis Vuitton
janv. 2014 - mars 2014
3 mois
Champs Elysées · On-site
Formation
ISCOM
Master Marketing/Publicité
2017 - 2019
2 ans 1 mois
ESMOD/ISEM
Responsable de stratégie commerciale et communication
2013 - 2016
3 ans 1 mois
Lycée Jules Ferry
Hypokhâgne
2012 - 2013
1 an 1 mois