Marie Cannet

What if art could unlock leadership? ‘TAKE THE STAGE, LEAD ALIGNED.’ A training program for women leaders to develop emotional intelligence, creativity, adaptability, and relational intelligence — using art to thrive in today’s ever-changing workplace. Want to learn more? Send me a message — I’ll be happy to share more with you.

FREELANCE – Basée à Paris, ouverte aux collaborations à distance dans le monde entier. Avec plus de 14 ans d’expérience, dont 8 ans à l'international, j’accompagne les grands groupes et les startups dans l’élaboration de stratégies marketing et communication et l’optimisation de leur organisation interne pour atteindre leurs objectifs image et business. - Marketing & Communication : Stratégie de marque, positionnement, stratégie et production de contenu, campagnes digitales. - Gestion du changement : Structuration des équipes, définition des rôles, recrutement, mise en place de processus et élaboration de roadmaps stratégiques. Projets réalisés avec Allianz, Djoon, Homecore. Envie de collaborer ? Parlons-en ! ~ FREELANCER – Based in Paris, open to remote collaborations worldwide. With 14+ years of international experience, I help businesses and startups shape marketing & communication strategies and optimize internal structures to achieve brand and business goals. - Marketing & Communication: Brand strategy, positioning, content strategy and production and digital brand campaigns. - Change Management: Team structuring, role definition, recruitment, process implementation, and strategic roadmaps. Projects with Allianz, Djoon, Homecore. Interested in collaborating? Let’s talk!

Part of the Global eCommerce Leadership Team, my role is about: - Leadership and Team Management: Managed a team of 6 project managers/producers, ensuring motivation, performance management, and the implementation of clear processes to optimize team efficiency and achieve defined objectives. - Strategy and Oversight: Defined the strategic vision and long-term objectives for the e-commerce editorial strategy, ensuring a roadmap aligned with business priorities and the brand's overall goals. Led the optimization of customer journeys and user experience across all digital channels. - Collaboration and Alignment: Coordinated with marketing, e-commerce, product, UX/UI, creative studio teams, and external agencies to ensure project alignment with brand objectives, fostering a collaborative approach to maximize campaign impact.

Part of the global eCommerce Management Team: - Lead of the creative and technical content production and global campaigns for tommy.com; - Build of my team with three project managers/content producers; - Follow and optimize the content strategies performances and optimizations. - Creation of the relevant content production and campaigns management processes.

Within the Global Marketing team: lead of the digital user journey optimization for the European markets. On a monthly basis management of tommy.com content refreshes and go live, the newsletters plan and content production > Production follow up with the creative team: planning, resources booking, briefs, design and copy approval, translations, technical integration, tests, content calendar and go live planning, stakeholders management.