marie Claire Chim

Go-to Market Strategy: - Lead and collaborate with stakeholders to build seasonal Digital Content Strategy - Create localized seasonal Content Planning accross Westen Europe Markets Project Management: - Guide & assist creative teams through processes - from brief to go live campaigns, while considering market characteristics, partner expectations & product readiness - Support & communicate with cross-functional teams to garantee implementation of strategic plan and optimized customer journey across all digital channels - Spot digital emerging content trends & benchmark fashion competitors Reporting & Analytics: - Build weekly campaign reports to optimize seasonal execution - Collaborate with UX & Performance teams to enhance customer behaviour, audiences and digital platform engagement

- Responsible of the launch & Onsite Content Strategy for French/Wallonia Markets - Repositioning of de Bijenkorf in terms of market particularities & customer expectations (Market research, Benchmark, Customer Surveys, AB Testing) - Create Editorial Content based on customer segmentation & relevant objectives - Manage Content Calendar and Local campaigns - Develop, Implement & Analyze campaigns with cross-functional stakeholders - Continuously monitor & improve our platforms (Website, App)

- Managed the French online Market Content & Marketing Campaigns - Reported on the Digital Channels & Website performance - Developed the Social Media visibility with the Social Media Assistant FR - Built Paid Advertising through Social Media channels - Briefed & Deployed an Email strategy with Merchandisers, Production & Design teams

- Coordinated the Global Digital Editorial offer with local teams - Optimized of the Digital Cross-Platforms Content Offer for Sport Events - Provided Insights & Guidelines of new Editorial assets for Eurosport Digital - Briefed & Followed-up Digital Sponsored Contents with Sales & local Teams - Built & Analyzed Data Reports of the Website & Social Medias Channels

- Supported Online Marketing and CRM Campaigns - Supported multi-country eCommerce platform launches - Analyzed weekly performances

- Marketing support (prices and products) for the launch & the development of cars on the DOMs & Cuba territories - Market Studies, Commercial Diagnostics & Data Analysis of the results

In charge of all the customer administrative procedures and the account department In charge of the recovery section for customers with late payments

Recruiters assistant: in charge of candidates sourcing, qualification, and pre-recruitment for jobs in the pharmaceutical field In charge of internal marketing projects

Administrative tasks Implementation of the web site with house ads