Marie Davia Bourdoncle

Cadillac Middle-East Managed several 360 campaigns in the Pan Arab region (TV, print, OOH, activations, digital, POS material) • Strategized and launched the Cadillac XT5 campaign integrating the production of the web serie “Pursuit of Next” (+ 1 million views on YouTube’s go-live date) that got amplified through broadcast and print and received high media coverage (Daily Mail UK, Communicate, Arabian Marketer) Actively participated to the global brand orientation • Ensured high level of communication and coordination with the global agency (Publicis: New-York, Hong-Kong and Shanghai) • Shared regular insights and reports; Middle-East being part of the Top 6 best performing region Positioned the brand in the millenials luxury sector • Sponsored, branded and activated strategic events: Sole DXB, Step Conference, Dubai Beach Polo • Developed a local influencers and entrepreneurs’ strategy

Cadillac Middle-East Localized the brand content in order to grow awareness and raise consideration in the region • Adapted the global assets (copy, visuals) and worked on the creation of insightful regional content: 2015 Ramadan webserie “Inner Journeys”, #Scenestealer activation and photo exhibition in Alserkal Avenue (GPP), collaboration with emerging artists Brown Monkeys and I Am Kion who were invited to tag and paint real Cadillac cars at the 2015 OTB Market Cadillac / Implemented the brand new CI across the region • Created a comprehensive toolkit to help the network take ownership of all communication guidelines • Worked on the Cadillac internal brand acceptance and loyalty: brand immersion sessions, sales programs, luxurious handcrafted and personalized “Passion Kit” offered to the best salesmen, rewards to the Cadillac Fan Clubs (creation and production of their own C.I and official recognition of their positive contribution to the brand)