Marie de Vibraye

- Consulting : audit, new offer launch, go-to-market strategy, repositioning & brand platform, process to scale - Interim/ part-time CRO/CMO (B2C, B2B) - CRO/CMO mentoring (leader position, management style)

Design furniture and lighting editor (€10M revenue). Amid market pressure and company restructuring, transition management assignment as Marketing & Sales Director (team of 10, Executive Committee member): -Defined the reorganization and managed the redundancy plan -Developed a B2B growth marketing strategy incorporating AI -Launched new products -Contributed to strategic decision-making as an Executive Committee member

Telemedicine company, french subsidiary of the US leader TeladocHealth (12M€ revenue). Amid the business model transformation of this health-tech SME, transition management assignment as Marketing Director (team of 8, Executive Committee member). Lead the full marketing scope : -Strategy : reinforce the value proposition and identify transformative projets -New business : launch new B2B service and product (market analysis, value proposition, B2B partnerships, pricing, UX) -Growth : structure SEM, social ads, and CRM strategy -Manage a team

EU saas in healthcare, >2800 employees in 4 countries, leader in patient health management in France. Structure "from scratch" patient marketing team & strategy in France to strengthen Doctolib B2C/B2B business model and support its scale - Strategy & Business : expand the value proposition to prevention by creating a media monetized to partners (editorial strategy, content production, ad model & delivery for partners, clients management) - Branding : create a brand platform to change Doctolib's functionnal image (1st offline/online media campaign of Doctolib, awarded Gold by Stratégies; content; social media IG/TikTok) - Acquisition & Engagement : develop a strategy to boost features usage and medical specialties booking as psychologists (user insights collection, go-to-market, online/offline plan, ie SEO/SEA, content, podcast, social ads/influence, in-practice materials) - Covid-19 vaccination : deploy the fast moving french campaign during the 2021 lockdown (product marketing, 360° communication plan) - Data monitoring: KPI & dashboard creation, performance modelling with data scientist

Leathergoods digital brand launch (DNVB) - Go-to-Market strategy : DNVB key success factors analysis, leathergood market analysis, product range, pricing, distribution model, BP - Brand creation : ADN, visual identity, (illustration, shooting), social media (content, influence) - Product development : design, material selection and sourcing (inc. upclycling), craftmen management (tests, quality) - Digital marketing : e-commerce website development (shopify), acquisition (social ads, influence)