Marie Lureau
Product & Project Management | Digital & Analytics
Salaire / Taux journalier
Nantes, France
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
After 5 years in digital and data consulting, working on projects in a variety of sectors (luxury goods, retail, B2B,real estate), I am looking to evolve as a Product Owner to drive the vision, roadmap, and delivery of impactful products. My goal is to maximize product value through rigorous backlog management, a data-driven approach, and informed business decisions.
Expérience de travail
Converteo
janv. 2020 - juil. 2024
4 ans 7 mois
Paris, France
Senior Consultant
janv. 2022 - juil. 2024
2 ans 7 mois
Paris, France
Expert consulting firm in Digital & Data Main missions: - Digital & data project management: deployment of optimization tools (AB Testing, UX analytics, conversion APIs, server-side tracking), GA4 migration, creation of datalakes. - Steering & coordination: requirements framing and prioritization, roadmap definition, backlog management (Jira), alignment of marketing, IT and product stakeholders. - E-commerce performance analysis & data visualization: monitoring of business KPIs, construction of dashboards, UX/UI & CRO recommendations. - Change management & skills development: definition of technical standards, trainings and workshops, technical documentation. - Configuration & technical specifications: implementation of TMS, CMP, web & app tagging plans. - Strategic consulting: audits of digital systems, recommendations on data organization, coaching teams towards data-driven management. References: Club Med, B&B Hotels, Engie, Groupe SeLoger, Lacoste, Kering, Hilti
Consultant - Analytics & Digital Products
janv. 2020 - déc. 2021
2 ans
Paris, France
Analytics & Digital Products Consultant
Converteo
janv. 2019 - juil. 2019
7 mois
Paris 10
Marketing assistant
beeHYPE agency
mai 2018 - août 2018
4 mois
Barcelone, Espagne
Content and Digital Marketing Agency | beehypemarketing.com beeHYPE is a team of freelancers that helps startups scale and SMBs digitalise. With the incubator #theHIVE, the agency help customers get a project off the ground and turn it into a sustainable business. In charge of the agency's inbound marketing (strategy and operations) to lead prospects and customers.
Junior Digital Project Manager
Garancia
juil. 2017 - déc. 2017
6 mois
Paris 16
Laboratoire Garancia is a brand of innovative cosmetics that combines science and botany. B2C missions: - E-store management - Community management - Management of e-reputation campaigns (via the Octoly platform) and reporting - Redesign of the e-commerce site B2B missions: - e-learning reporting (weekly reporting and monthly balance sheet) - Management of the e-learning site
Digital Marketing Manager
Lucette.com
janv. 2017 - juil. 2017
7 mois
Paris 19
Lucette.com, a pioneering Big Data startup in Cosmetics, is the first site to help women find the beauty products that best match them, thanks to an intelligent algorithm that calculates matching scores. Main missions : - Creation of SEO content (product and article sheets) - Management of the Back Office and updating of the site's content - Benchmark in the beauty market - Operational management of product tests (optimisation of brand and product visibility, recruitment process, test follow-up, data analysis). References: Caudalie, Yves Saint Laurent, L'Oréal Paris, ... - Marketing Automation (emailing campaigns) - UX optimization - Management of a team of assistants (definition of objectives and follow-up) Business Development for the Mood-Lenses brand: - Management of Youtube and blogger partnerships - Marketing Automation (email campaigns) - UX optimization
Formation
Audencia
Master's Degree
2016 - 2019
4 ans
Guangdong University of Foreign Studies
International Exchange - MBA Program (August to December 2018)
2018 - 2018
1 an
Université de Caen Normandie
Economics and Management Degree
2015 - 2016
2 ans
Lycée Charles de Gaulle Caen
CPGE ECE
2013 - 2015
3 ans